Shopify Ecommerce | Sports Nutrition Brand 40yr Legacy

Modernizing a legacy brand with 40 years of history required a balanced approach between heritage and innovation. As the Shopify developer and web designer, I transitioned this sports nutrition leader to a custom Shopify theme that honors its history while providing a cutting-edge DTC experience. My role as an eCommerce developer involved managing a massive product catalog and ensuring high-speed performance across thousands of daily sessions. As a web developer, I built custom liquid sections that allow the brand team to easily update content without breaking the site architecture.

As a brand strategist, I redefined the user experience to cater to both long-term fans and new customers. I acted as a conversion rate optimization expert to streamline the path to purchase for their flagship protein lines. To maximize customer lifetime value, I served as the marketing automation expert, setting up complex Klaviyo flows that segment users based on their fitness goals. As the data analyst on the project, I implemented a rigorous Google Analytics setup, providing the executive team with clear visibility into attribution and ecommerce health, ensuring their 40-year legacy continues in the digital age.

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