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I am a professional marketing specialist with over 15 years of experience in digital marketing and PPC media planning. I am driven to develop efficient and profitable campaigns for digital products across a wide range of segments, and I excel at turning ambitious goals into measurable results. My strengths include strong communication and organizational skills, which help me build detailed PPC campaigns from scratch and maintain them effectively after launch. I have managed large budgets for both B2B and B2C models, spanning areas such as web templates, microfinance, cryptocurrency, global SIM cards, brand monitoring, insurance, and security. I constantly seek data-driven improvements and enjoy collaborating with cross-functional teams to maximize ROI and growth.…I am a professional marketing specialist with over 15 years of experience in digital marketing and PPC media planning. I am driven to develop efficient and profitable campaigns for digital products across a wide range of segments, and I excel at turning ambitious goals into measurable results. My strengths include strong communication and organizational skills, which help me build detailed PPC campaigns from scratch and maintain them effectively after launch. I have managed large budgets for both B2B and B2C models, spanning areas such as web templates, microfinance, cryptocurrency, global SIM cards, brand monitoring, insurance, and security. I constantly seek data-driven improvements and enjoy collaborating with cross-functional teams to maximize ROI and growth.

Natalya Bezborodkina

PPC Manager, Digital Marketer, Growth Marketer, +1

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I am a professional marketing specialist with over 15 years of experience in digital marketing and PPC media planning. I am driven to develop efficient and profitable campaigns for digital products across a wide range of segments, and I excel at turning ambitious goals into measurable results. My strengths include strong communication and organizational skills, which help me build detailed PPC campaigns from scratch and maintain them effectively after launch. I have managed large budgets for both B2B and B2C models, spanning areas such as web templates, microfinance, cryptocurrency, global SIM cards, brand monitoring, insurance, and security. I constantly seek data-driven improvements and enjoy collaborating with cross-functional teams to maximize ROI and growth.…I am a professional marketing specialist with over 15 years of experience in digital marketing and PPC media planning. I am driven to develop efficient and profitable campaigns for digital products across a wide range of segments, and I excel at turning ambitious goals into measurable results. My strengths include strong communication and organizational skills, which help me build detailed PPC campaigns from scratch and maintain them effectively after launch. I have managed large budgets for both B2B and B2C models, spanning areas such as web templates, microfinance, cryptocurrency, global SIM cards, brand monitoring, insurance, and security. I constantly seek data-driven improvements and enjoy collaborating with cross-functional teams to maximize ROI and growth.

Available to hire

I am a professional marketing specialist with over 15 years of experience in digital marketing and PPC media planning. I am driven to develop efficient and profitable campaigns for digital products across a wide range of segments, and I excel at turning ambitious goals into measurable results. My strengths include strong communication and organizational skills, which help me build detailed PPC campaigns from scratch and maintain them effectively after launch.

I have managed large budgets for both B2B and B2C models, spanning areas such as web templates, microfinance, cryptocurrency, global SIM cards, brand monitoring, insurance, and security. I constantly seek data-driven improvements and enjoy collaborating with cross-functional teams to maximize ROI and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Ukrainian

Fluent

Russian

Fluent

English

Advanced

Work Experience

Head of Acquisition at Jeff App

January 1, 2024 - October 30, 2025

Develop and implement comprehensive acquisition strategies tailored to each market, ensuring alignment with overall business objectives. Mentor and lead the acquisition team, fostering a collaborative environment to achieve targets and enhance performance. Oversee the planning, execution, and optimization of marketing campaigns across multiple channels, including digital platforms like Google Ads, Meta ads, TikTok, and searching for new placements. Utilize analytics to monitor campaign performance, identify trends, and make data-driven decisions to improve return on investment (ROI).

Acquisition Marketing PPC Manager at Jeff App

January 1, 2024 - January 1, 2024

Developing and executing effective long-term SEM and SMM channel strategies to drive user acquisition and business growth (Meta ads, Google ads, Microsoft ads, etc). Implementing an experimental mindset in performance channel management to continuously test, analyze, and optimize campaigns for improved ROI. Working closely with the Head of Acquisition and all members of the growth team to ensure cohesive strategies and successful execution of acquisition initiatives. Taking ownership of tasks and executing them diligently to achieve acquisition targets and contribute to the company's success.

PPC Manager at Kivork

July 1, 2023 - July 1, 2023

Develop and implement PPC strategies aligned with business goals. Manage and optimize PPC campaigns across platforms such as Google Ads and Bing Ads. Conduct comprehensive keyword research and create compelling ad copies targeted to the right audience. Creating budgets and reports. Monitor budgets and adjust bids to gain better ROI.

PPC Manager at YouScan

January 1, 2022 - January 1, 2022

Running, creating and optimizing PPC campaigns on Google Ads, Bing, Linkedin, FB Ads, Yandex Direct (Global + CIS markets). Increased MQLs growth of the company through global PPC campaigns and proper strategies to 150% compared to the previous year. Gained first B2B clients through PPC campaigns. Providing marketing support to other departments of the company for building more efficient campaigns. Creating budgets and reports. Promoting brand and events advertising through Facebook, Linkedin marketing tools.

Digital Strategy and PPC Media Planning Manager at Admiral Markets Group

May 1, 2021 - May 1, 2021

Planning, running and optimizing PPC campaigns on Google Ads, Bing, Linkedin. Working with specific cryptocurrencies markets and marketing regulations (European and UK markets: FR, GE, NL, HR, IT, UK, BG, CZ etc). Taking part in monthly reports and discussions with marketing team. Cooperating with the sales team, for better lead generation and creating deeper brand awareness among the clients.

Online Marketing Manager at Keepgo

September 1, 2019 - September 1, 2019

Established new skills to coordinate marketing team: coders, sales, designer, affiliate manager, copywriter etc. Creating and running campaigns for unique Global eSIM products. Gained experience in creating campaigns for B2B and B2C business models. Gained experience with Mailchimp and Email marketing. Created various kinds of campaigns and newsletters for promoting products worldwide. Created SEO-optimized landing pages in Unbounce.

SEO Specialist / PPC Manager at TemplateMonster

June 1, 2018 - June 1, 2018

Wrote texts for different web pages within given keywords. Monitored SEO results. Linkbuilding. Ran and optimized PPC campaigns on such platforms as Google Ads, Bing, Linkedin, Yandex Direct. Developed and optimized campaigns for 13 markets worldwide. Coordinated PPC team tasks. Reporting, budgets calculation, etc.