E-Commerce Marketplace Growth Design
Boryana
Published
CasaCaprichos
CasaCaprichos.com is Spain’s first digital hub dedicated to slow fashion and artisan-made design.
As founder and lead UX designer, I developed the platform from concept to launch, applying user-centred design principles to build both a strong brand identity and a seamless shopping experience.
I led the UX/UI design, from wireframes to prototypes, ensuring intuitive navigation for conscious consumers.
Through user research and behavioural analysis, I defined personas and improved engagement using data-driven insights.
I also defined the digital strategy, managing branding, SEO, and social media for a consistent user journey.
By building partnerships with 20+ Spanish artisan brands and organising events and workshops, I fostered real-life engagement and community growth.
CasaCaprichos merges UX thinking with a passion for craftsmanship, creating a digital space that celebrates authenticity, sustainability, and meaningful design.