Project Overview: NovaEdge Digital is a SaaS company providing automation solutions for small businesses. They wanted a logo that reflected innovation and forward-thinking technology. Design Approach: I designed a sharp, angular icon inspired by abstract star points and upward motion. The typography was modern and slightly customized to give uniqueness without sacrificing readability. Color Strategy: Gradient tones of purple and blue were used to symbolize innovation and digital transformation. Deliverables: Gradient primary logo Flat version Icon-only version Social media avatar version Complete brand asset package Result: The logo helped establish a bold tech presence and improved brand credibility during investor presentations. photo logo branding graphicdesigner webdesigner designer illustrator
- Brand Designer
- Brand Strategist
- Flyer Designer
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