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I am a senior marketing leader with 10+ years of experience creating content that gets noticed, shared, and acted on. I’m known for turning data into stories that resonate. From reports and campaigns to thought-leadership content that sparks action, I’m skilled at building content calendars, systems, and digital campaigns that keep teams aligned and prove ROI. I blend creativity with clarity (and a dash of fun) to create content that feels human and connects people to something bigger.…I am a senior marketing leader with 10+ years of experience creating content that gets noticed, shared, and acted on. I’m known for turning data into stories that resonate. From reports and campaigns to thought-leadership content that sparks action, I’m skilled at building content calendars, systems, and digital campaigns that keep teams aligned and prove ROI. I blend creativity with clarity (and a dash of fun) to create content that feels human and connects people to something bigger.

Briar Ferguson

Digital Marketer, Social Media Manager, Social Media Freelancer, +7

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I am a senior marketing leader with 10+ years of experience creating content that gets noticed, shared, and acted on. I’m known for turning data into stories that resonate. From reports and campaigns to thought-leadership content that sparks action, I’m skilled at building content calendars, systems, and digital campaigns that keep teams aligned and prove ROI. I blend creativity with clarity (and a dash of fun) to create content that feels human and connects people to something bigger.…I am a senior marketing leader with 10+ years of experience creating content that gets noticed, shared, and acted on. I’m known for turning data into stories that resonate. From reports and campaigns to thought-leadership content that sparks action, I’m skilled at building content calendars, systems, and digital campaigns that keep teams aligned and prove ROI. I blend creativity with clarity (and a dash of fun) to create content that feels human and connects people to something bigger.

Available to hire

I am a senior marketing leader with 10+ years of experience creating content that gets noticed, shared, and acted on. I’m known for turning data into stories that resonate.

From reports and campaigns to thought-leadership content that sparks action, I’m skilled at building content calendars, systems, and digital campaigns that keep teams aligned and prove ROI. I blend creativity with clarity (and a dash of fun) to create content that feels human and connects people to something bigger.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Partnerships Manager at ForeSight Canada

May 1, 2025 - Present

Direct partnership and content strategy for national campaigns, shaping reports, case studies, and assets to elevate client visibility. Delivered multi-channel campaigns that combine data storytelling with strategic messaging to boost engagement. Built HubSpot dashboards and data visualizations connecting campaign activity to ROI and pipeline growth. Secured $75K+ in sponsorships in six months by co-branded campaigns reinforcing partner value and audience engagement.

Marketing & Events Manager at ForeSight Canada

September 1, 2024 - May 1, 2025

Led 50+ national events and campaigns, creating blogs, case studies, and digital content that increased engagement 20%+. Designed reporting frameworks translating event data into business impact stories for partners and stakeholders. Directed multi-channel campaigns (email, social, paid, web) that exceeded registration targets by 20%+. Managed executive presentations and speaker prep, ensuring consistent brand voice and enabling senior leaders for high-visibility speaking opportunities.

Digital Marketing Manager at ForeSight Canada

May 1, 2022 - September 1, 2024

Directed editorial calendar and content strategy across web, email, and social, delivering reports, blogs, video, and long-form content. Ran data-driven campaigns (paid + organic) that lifted web traffic 44% YoY, expanded organic reach 30%+, and grew social followers 60%+. Built HubSpot automations and reporting dashboards with visual insights, linking campaign performance to pipeline growth. Produced infographics and data visualizations to showcase campaign outcomes and ROI. Optimized content through SEO, analytics, and A/B testing, improving engagement rates.

Communications & Community Initiatives Specialist at Platform Calgary

March 1, 2020 - April 1, 2022

Led a complete organizational rebrand, strengthening digital access and community engagement for 10,000+ residents with a new logo, brand guidelines, and website. Launched a multi-channel strategy (web, SEO, social, newsletters) that increased website traffic and engagement. Produced newsletters and community campaigns that boosted open rates and event participation. Standardized branded collateral and templates, reducing production time across 100+ community assets.

Digital Marketing Coordinator at Canadian Sport School Hockey League

September 1, 2017 - April 1, 2021

Managed digital marketing initiatives across platforms, producing content and campaigns that grew brand presence and audience engagement. Created multi-format content including founder stories, pitch videos, podcasts, and case studies to amplify local entrepreneur and innovator voices.

Marketing Co-op at Calgary Airport Authority

January 1, 2017 - Present

Assisted marketing activities for major airport initiatives, coordinating campaigns and stakeholder communications.

Marketing & Events Coordinator at AutoCanada

January 1, 2016 - Present

Supported marketing and events for a leading automotive group, coordinating campaigns and event logistics.

Social Media Manager at Local Laundry

August 1, 2015 - November 1, 2020

Growing online presence through purpose-driven social campaigns, increasing following and drove sales uplift.

Digital Marketing Coordinator at Calgary Stampede

March 1, 2018 - August 1, 2018

Supported marketing for one of Canada’s largest events, managing web content and email campaigns.