Lee Carter

Lead design of digital assets including landing pages, graphics, eDMs, presentations, infographics and branded documentation. Maintain visual consistency and brand integrity across websites, marketing content and internal communication. Collaborate with internal teams to develop clear, visually cohesive materials supporting campaigns, events and product initiatives. Refresh and optimise web content layouts to improve clarity, readability, SEO and user experience. Support continuous improvement by reviewing analytics and advocating for design-led enhancements.

Designed and executed multi-channel digital and print assets: websites, product catalogues, brochures, reports, signage, presentations and campaign materials. Oversaw the visual integrity of 13 Drupal multisites, refining layout, structure, imagery and content presentation. Managed brand governance, applying consistent brand language and visual standards across all internal and external communication. Developed flexible design systems enabling scalable, consistent output across teams and business units. Mentored junior designers, improving skill development and output quality.