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I am a digital professional with 3+ years of experience in online environments, blending technology, user experience, and digital behavior analysis. I have a background in web product development, which gives me a strong understanding of how people interact with digital platforms, how narratives are built, and how to optimize experiences to boost engagement and growth. Today I am focusing my career on content strategy and social media, especially Instagram, merging creativity with performance thinking, audience insight, and brand consistency to support organic growth and community building.…I am a digital professional with 3+ years of experience in online environments, blending technology, user experience, and digital behavior analysis. I have a background in web product development, which gives me a strong understanding of how people interact with digital platforms, how narratives are built, and how to optimize experiences to boost engagement and growth. Today I am focusing my career on content strategy and social media, especially Instagram, merging creativity with performance thinking, audience insight, and brand consistency to support organic growth and community building.

Bruna Leardini Machado

Front-End Developer, Web Developer, UI Designer, +2

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I am a digital professional with 3+ years of experience in online environments, blending technology, user experience, and digital behavior analysis. I have a background in web product development, which gives me a strong understanding of how people interact with digital platforms, how narratives are built, and how to optimize experiences to boost engagement and growth. Today I am focusing my career on content strategy and social media, especially Instagram, merging creativity with performance thinking, audience insight, and brand consistency to support organic growth and community building.…I am a digital professional with 3+ years of experience in online environments, blending technology, user experience, and digital behavior analysis. I have a background in web product development, which gives me a strong understanding of how people interact with digital platforms, how narratives are built, and how to optimize experiences to boost engagement and growth. Today I am focusing my career on content strategy and social media, especially Instagram, merging creativity with performance thinking, audience insight, and brand consistency to support organic growth and community building.

Available to hire

I am a digital professional with 3+ years of experience in online environments, blending technology, user experience, and digital behavior analysis. I have a background in web product development, which gives me a strong understanding of how people interact with digital platforms, how narratives are built, and how to optimize experiences to boost engagement and growth.

Today I am focusing my career on content strategy and social media, especially Instagram, merging creativity with performance thinking, audience insight, and brand consistency to support organic growth and community building.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Frontend Developer / Team Lead at Itaú Unibanco

January 1, 2022 - Present

Contributed to building user-centered digital experiences with a focus on visual clarity, information structure, and digital storytelling. Used user behavior data to continuously improve journeys and engagement. Collaborated closely with design, product, and business teams, gaining cross-functional understanding of brand and communication. Led technical initiatives, organized workflows, and supported planning and prioritization. Maintained strong visual consistency and brand experience across digital products.

Frontend Developer at Global Hitss

January 1, 2022 - Present

Developed enterprise digital solutions with a strong emphasis on usability and information architecture. Collaborated with multiple stakeholders to align business needs with effective digital experiences.

Freelancer – Digital Projects at Freelancer

January 1, 2020 - December 31, 2021

Delivered digital solutions for diverse clients, aligning brand identity, audience needs, and business objectives. Managed projects end-to-end, including timelines, communication, and delivery, translating objectives into clear and user-friendly digital experiences.