Retail POSM & In-store Campaign Design
Dan Sim
Published
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Retail POSM & In-store Campaign Design
A collection of retail and FMCG design work focused on in-store communication, promotional campaigns and point-of-sale materials.
Scope of Work
- POSM and promotional display design
- Retail campaign visuals
- In-store communication materials
- Artwork adaptation and print production
My Role
Creative direction, graphic design and production artwork, from concept development to final execution.
Focus
Creating clear, consistent and practical retail visuals that support brand communication and enhance the in-store experience.
Portfolio Website