Dan Sim

Available to hire

I'm a Senior Creative Designer and Brand & Creative Lead with over 20 years of experience in branding, retail, FMCG, campaigns and visual communication.

About

I’m a Senior Creative Designer and Brand & Creative Lead with over 20 years of experience in branding, retail, FMCG, campaigns and visual communication.

My experience covers brand identity, art direction, key visuals, POSM, packaging, digital design, spatial design and 3D visualisation.

Throughout my career, I’ve worked with brands across beauty, skincare, consumer products and retail, developing creative concepts and delivering design solutions from initial ideas to final production.

I’m comfortable handling projects independently, working with existing brand guidelines and collaborating with clients to deliver practical, effective and visually consistent results.

I also work with digital and AI creative tools to support concept development and improve creative workflows.

Available for freelance projects, remote collaborations and ongoing design support.

  • Joined June 2026

Languages

  • EnglishAdvanced
  • MalayAdvanced
  • ChineseFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Consumer Goods
  • Manufacturing
  • Software & Internet

More experts in Kuala Lumpur, Malaysia

Projects · 6

Website Design & E-commerce Implementation

A selection of website and e-commerce projects focused on visual design, user experience and digital brand presentation. Working across different platforms, I develop website layouts and digital experiences that balance visual appeal, clear navigation and practical functionality. Scope of Work Website visual design and layout UI/UX design E-commerce design and setup Product and content presentation Responsive website design Website implementation My Role Creative direction, visual design, UI/UX layout and website implementation, depending on project requirements. Platforms Wix Studio, Shopline, Shopify and Easystore. Focus Creating visually consistent and user-friendly digital experiences that support brand communication and online business objectives. Portfolio Website https://www.twine.net/signin

  • Graphic Designer
  • UI Designer
  • UX Designer
  • +1
Retail POSM & In-store Campaign Design

Retail POSM & In-store Campaign Design A collection of retail and FMCG design work focused on in-store communication, promotional campaigns and point-of-sale materials. Scope of Work POSM and promotional display design Retail campaign visuals In-store communication materials Artwork adaptation and print production My Role Creative direction, graphic design and production artwork, from concept development to final execution. Focus Creating clear, consistent and practical retail visuals that support brand communication and enhance the in-store experience. Portfolio Website https://www.twine.net/signin

  • Art Director
  • Creative Director
  • Graphic Designer
Event & Spatial Design — 3D Visualisation

Event & Spatial Design — 3D Visualisation A collection of event, exhibition and retail space design projects developed for various brands across different industries. The work focuses on creating functional and visually engaging spaces that strengthen brand presence while considering visitor flow and practical execution. Scope of Work Event and exhibition booth design Retail counter and kiosk design Spatial layout and space planning 3D modelling and visualisation Brand application within physical spaces My Role Spatial design, creative development and 3D visualisation, translating concepts into visual presentations for event and retail environments. Focus Balancing brand presentation, spatial functionality and customer experience through practical design solutions. Portfolio Website https://www.twine.net/signin

  • 3D Designer
  • Art Director
  • Graphic Designer
Panacea Lab — Premium Skincare Ampoule Collection

Panacea Lab — Premium Skincare Ampoule Collection A premium skincare product project showcasing the ampoule collection and its visual presentation. Scope of Work Product visual development Creative direction Product launch visuals Marketing and promotional applications My Role Creative design and visual development, focusing on presenting the product collection through a cohesive and premium visual direction. Focus Creating a refined product presentation that communicates the premium positioning of the skincare range. Portfolio Website https://www.twine.net/signin

  • Art Director
  • Brand Designer
  • Graphic Designer
Panacea Lab — Beauty-tech Product Identity Revamp

Panacea Lab — Beauty-tech Product Identity Revamp A visual identity revamp for a premium beauty-tech device, focusing on creating a more modern, sophisticated and technology-driven product presentation. The project introduced a refreshed visual direction to elevate the product's perceived value and strengthen its appeal in the premium beauty market. Scope of Work Creative direction and visual development Product identity revamp Key visual development Product imagery and visual styling Motion video Digital campaign assets My Role Creative direction and visual design, from concept development to product presentation and digital campaign applications. Focus Creating a premium beauty-tech visual language that balances luxury aesthetics with a modern, performance-driven product image. Portfolio Website https://www.twine.net/signin

  • Art Director
  • Creative Director
  • Graphic Designer
  • +1
Daisuki Body Care — Key Visual & Retail POSM Revamp

Daisuki Body Care — Key Visual & Retail POSM Revamp A visual refresh project for Daisuki Body Care, introducing a new look and feel across its marketing and retail communication. Working with the existing logo and updated packaging, the project focused on developing a new key visual and extending the visual direction across in-store POSM materials. Scope of Work Key visual development Creative direction and visual styling Retail POSM revamp In-store promotional materials Visual adaptation across retail applications My Role Art direction, key visual development and POSM design, ensuring consistent visual communication across marketing and retail touchpoints. Focus Creating a refreshed and cohesive visual direction that connects the product presentation with the in-store brand experience. Portfolio Website https://www.twine.net/signin

  • Art Director
  • Creative Director
  • Graphic Designer

Work experience· 6 roles

Creative Manager (Project-Based / Campaign Lead) · AEON CO. (M) BHDJan 2025 – Apr 2026 · 1 yr 4 mos

• CAMPAIGNS — Led seasonal, festive and Chinese New Year creative direction. • CREATIVE — Developed key visuals, multi-channel assets and in-store communications. • RETAIL — Delivered nationwide POSM and environmental graphics.

Brand & Creative Specialist / Lead Design Support · HEBE BEAUTY STYLE & ACCENTUREJan 2023 – Aug 2024 · 1 yr 8 mos

HEBE BEAUTY STYLE — Developed key visuals and campaign visuals for beauty and skincare launches. ACCENTURE — Developed e-commerce creative for L’oreal international markets.

Senior Digital Designer · ASIA PACIFIC ENTREPRENEURS VENTURE BHDNov 2021 – Dec 2022 · 1 yr 2 mos

• Led creative execution for corporate projects, including the D.O.A. luxury wellness brand identity. • Developed digital campaigns, shopfront graphics and brand assets for B2B and B2C audiences.

Art Director / Creative Designer · GREEN TOMATO POP SDN BHDAug 2015 – Mar 2021 · 5 yrs 8 mos
Founder & Creative Director (Independent Consultant) · BY TWO ADVERTISINGAug 2014 – Present · 12 yrs 4 mos
Layout & Graphic Designer · ARTMATIC SDN BHDDec 2013 – Jul 2015 · 1 yr 8 mos

Education

Diploma in Creative Multimedia · INTI Sarawak2002 – 2003

MAJOR : Graphic Design & Desktop Publishing MINOR : Brand Communication

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