I'm a Senior Creative Designer with extensive experience in POSM and FMCG branding. I specialize in branding, product visual development, and creating compelling e-commerce PDP visuals that align with brand guidelines. I collaborate closely with Directors, Sales & Marketing teams to concept and execute campaigns, lead internal design reviews, and manage supplier communications and quotations to ensure production-ready artwork on time.

Dan Sim

I'm a Senior Creative Designer with extensive experience in POSM and FMCG branding. I specialize in branding, product visual development, and creating compelling e-commerce PDP visuals that align with brand guidelines. I collaborate closely with Directors, Sales & Marketing teams to concept and execute campaigns, lead internal design reviews, and manage supplier communications and quotations to ensure production-ready artwork on time.

Available to hire

I’m a Senior Creative Designer with extensive experience in POSM and FMCG branding. I specialize in branding, product visual development, and creating compelling e-commerce PDP visuals that align with brand guidelines.

I collaborate closely with Directors, Sales & Marketing teams to concept and execute campaigns, lead internal design reviews, and manage supplier communications and quotations to ensure production-ready artwork on time.

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Language

English
Advanced
Malay
Advanced
Chinese
Fluent

Work Experience

Graphic & Digital Designer [Contract] at Hebe Beauty Style Sdn Bhd
January 1, 2023 - August 1, 2024
Branding, product key visual development including e-commerce PDP visuals.
Senior Digital Designer at Asia Pacific Entrepreneurs Venture Bhd
November 1, 2021 - December 1, 2022
Developed brand visuals, social media content, and product imagery. Worked with Directors, Sales & Marketing for concept development and execution. Managed internal design review, supplier communications, and quotations.
Art Director at Green Tomato Pop Sdn Bhd
August 1, 2015 - March 1, 2021
Design based on client briefs. Collaborated with production on technical specs and materials. Delivered production-ready artwork.
Event Booth Structure & Graphic Designer at Artmatic Sdn Bhd
December 1, 2013 - July 1, 2015
Developed creative structure designs and mock-ups for POSM, event promotional displays. Executed visual concepts for marketing collaterals, ensuring alignment with client branding. Collaborated with internal teams to deliver production-ready artwork within tight deadlines.
Junior Graphic Designer at Deconception Idee's Sdn Bhd
June 1, 2007 - November 1, 2013
Designed POSM, 3D visuals, and event / concourse booth structures. Collaborated with the creative director and team for concept execution.
Graphic & Visual Merchandising Lead at Upwell Department Store Sdn Bhd
June 1, 2003 - September 1, 2006
Planned seasonal visual display and managed merchandising budgets. Coordinated advertisements production with press suppliers.

Education

Diploma in Creative Multimedia at INTI Sarawak
January 1, 2002 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Manufacturing