Daisuki Body Care — Key Visual & Retail POSM Revamp
Dan Sim
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Daisuki Body Care — Key Visual & Retail POSM Revamp
A visual refresh project for Daisuki Body Care, introducing a new look and feel across its marketing and retail communication.
Working with the existing logo and updated packaging, the project focused on developing a new key visual and extending the visual direction across in-store POSM materials.
Scope of Work
- Key visual development
- Creative direction and visual styling
- Retail POSM revamp
- In-store promotional materials
- Visual adaptation across retail applications
My Role
Art direction, key visual development and POSM design, ensuring consistent visual communication across marketing and retail touchpoints.
Focus
Creating a refreshed and cohesive visual direction that connects the product presentation with the in-store brand experience.
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