Panacea Lab — Beauty-tech Product Identity Revamp
Dan Sim
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Panacea Lab — Beauty-tech Product Identity Revamp
A visual identity revamp for a premium beauty-tech device, focusing on creating a more modern, sophisticated and technology-driven product presentation.
The project introduced a refreshed visual direction to elevate the product’s perceived value and strengthen its appeal in the premium beauty market.
Scope of Work
- Creative direction and visual development
- Product identity revamp
- Key visual development
- Product imagery and visual styling
- Motion video
- Digital campaign assets
My Role
Creative direction and visual design, from concept development to product presentation and digital campaign applications.
Focus
Creating a premium beauty-tech visual language that balances luxury aesthetics with a modern, performance-driven product image.
Portfolio Website