GjuLa Product Suite - Zhuànpán Turntable

I was allowed to create the marketing renders for the local design furniture studio GjuLa in Leipzig for their locally sourced, hand constructed and designed turntable after the chinese Zhuànpán.

Developing the minimalist, yet japandi inspired aesthetic GjuLa was looking for in the renders, fitting the target audience, was essential. I analyzed the existing visual language of GjuLa and other studios, studied how their pieces are photographed in showrooms, and identified the key details that make their designs distinctive—materiality, joinery, proportions. The goal was to translate their physical craftsmanship into digital space without losing tactile quality.

Models were built with precise proportions and material fidelity—capturing wood grain characteristics across three variations: cherry, oak, and ash. Beyond product turntables, I developed two complete room environments—a dining area and living room—inspired by Japandi interior design principles. Each scene was carefully lit to showcase how the furniture integrates into refined, minimal spaces. Lighting, color variation, and atmospheric detail were adjusted across all three wood textures, creating a cohesive visual system that demonstrates versatility while maintaining the studio’s aesthetic integrity.

Final renders were delivered as high-resolution product stills and turntable detail shots for each wood variation.