I’m a designer and brand strategist who loves helping mission-driven organizations tell their stories with clarity and conviction. With experience across non-profits, fintech, and social impact ventures in the UK, Myanmar, Cambodia, and beyond, I build human-centered brands and visual systems that connect people to purpose.…

CREATIF

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I’m a designer and brand strategist who loves helping mission-driven organizations tell their stories with clarity and conviction. With experience across non-profits, fintech, and social impact ventures in the UK, Myanmar, Cambodia, and beyond, I build human-centered brands and visual systems that connect people to purpose.…

Available to hire

I’m a designer and brand strategist who loves helping mission-driven organizations tell their stories with clarity and conviction.

With experience across non-profits, fintech, and social impact ventures in the UK, Myanmar, Cambodia, and beyond, I build human-centered brands and visual systems that connect people to purpose.

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Language

English
Fluent

Work Experience

Founder at Creat-if CIC Agency
January 1, 2023 - Present
Founded a human-centred design and branding agency specialising in purpose-driven organisations across the non-profit and social impact sectors. Led all aspects of the business from client strategy and brand discovery through to identity design and delivery creating visual systems that helped mission-led organisations communicate with clarity and conviction.
Founder at Creat-if CIC Agency (UK)
January 1, 2023 - Present
Founded a human-centred design and branding agency specialising in purpose-driven organisations across the non-profit and social impact sectors. Led all aspects of the business from client strategy and brand discovery through to identity design and delivery creating visual systems that helped mission-led organisations communicate with clarity and conviction.
Senior Designer at Elite Tech Asia
January 1, 2022 - Present
Senior Brand Designer responsible for building and systemising multiple brand identities across the Elite Tech portfolio, including Sapphire Asset Management (SAM), a flagship fintech product. Played a direct role in taking the portfolio from concept to a multi-million dollar valuation, demonstrating the tangible commercial impact of strategic brand design within the impact finance and institutional technology sectors.
Senior Brand Designer at Elite Tech Asia
January 1, 2022 - Present
Senior Brand Designer responsible for building and systemising multiple brand identities across the Elite Tech portfolio, including Sapphire Asset Management (SAM), a flagship fintech product. Played a direct role in taking the portfolio from concept to a multi-million dollar valuation, demonstrating the tangible commercial impact of strategic brand design within the impact finance and institutional technology sectors.
Co-Founder at W H O W
January 1, 2017 - December 31, 2020
A social enterprise building a fully transparent Fair Trade fashion and home textiles brand connecting customers directly to the makers behind every product.
Designer / Brand Strategist at Dastbury
January 1, 2017 - December 31, 2022
Working independently as a Brand Strategist, partnering with businesses of all sizes to clarify brand messaging and develop targeted creative materials.
Sales & Marketing Advisor at Friends-International
May 1, 2015 - November 30, 2016
Working closely with the social business teams and building their capacity. Developing and implementing sales and marketing plans aiming at maximising sales and profitability of Kaliyan Mith program’s 5 social businesses.
Art Director at ESC Creative Workstation
July 1, 2013 - December 31, 2014
Art Director at a boutique marketing agency, responsible for leading creative output, building design team capacity, and supporting business development.
Founder at NW Baseline CIC
December 1, 2010 - December 1, 2013
Founded a self-sustaining Social Enterprise Studio providing free, hands-on training in design, marketing, and business start-up to young people from disadvantaged backgrounds with the majority securing employment within a month of completing the programme.

Education

Diploma Graphic Design at Shillington College
January 1, 2012 - December 31, 2013
Diploma Graphic Design at Shillington College
January 1, 2012 - January 1, 2013
Diploma Graphic Design at Shillington College
January 1, 2012 - January 1, 2013
Enterprise Design Thinking Practitioner at IBM
January 1, 2020 - January 1, 2020
Enterprise Design Thinking Co-Creator at IBM
January 1, 2021 - January 1, 2021
Human Centered Design Co-Creator at IDEO
January 1, 2021 - January 1, 2021

Qualifications

Graphic Design
September 1, 2012 - August 31, 2013
Diploma Graphic Design
Enterprise Design Thinking Practitioner
January 1, 2020 - February 18, 2026
Enterprise Design Thinking Co-Creator
January 1, 2021 - February 18, 2026
Human Centered Design Co-Creator
January 1, 2021 - February 18, 2026
Enterprise Design Thinking Practitioner
January 1, 2020 - April 2, 2026
Enterprise Design Thinking Co-Creator
January 1, 2021 - April 2, 2026
Human Centered Design Co-Creator
January 1, 2021 - April 2, 2026

Industry Experience

Non-Profit Organization, Professional Services, Software & Internet, Financial Services, Media & Entertainment
    Brand identity for a community-focused creative space

    Aunty Social

    ![Aunty Social](https://www.twine.net/signin

    Brand identity for a community-focused creative space, Blackpool

    The Project

    Aunty Social is dedicated to creating safe, creative spaces for everyone to
    enjoy. With that at the centre, we set out to capture their vibrant, inclusive
    spirit in a new brand identity.

    The Work

    We designed an iconic ‘A’ that is both welcoming and cheerful, embodying the
    essence of Aunty Social. Our search for the right typeface led us to blend
    professionalism with a touch of creative flair.

    ![Aunty Social shopfront](https://www.twine.net/signin

    Client: [Aunty Social CIC](https://www.twine.net/signin
    Category: Branding, Community Co-design

    Brand Sprint and identity refresh for a community arts organisation

    Leftcoast Rebranding

    ![Leftcoast Rebranding](https://www.twine.net/signin

    Brand Sprint and identity refresh for a community arts organisation

    The Challenge

    LeftCoast has always been more than an arts organisation. They bring world-class
    creativity right to people’s front doors, often in places art doesn’t normally
    reach. But over seven years their team and programme had expanded well beyond
    what their existing brand reflected.

    The Approach: A Brand Sprint

    Instead of a long rebrand process, we ran a Brand Sprint: an intensive
    workshop bringing together their team, partners, and community voices. The goal
    wasn’t to design a logo in a day, it was to dig into the authentic heart of
    LeftCoast’s story.

    What We Uncovered

    They don’t just deliver art, they bring it to your door and stay to build
    something lasting. They believe in the alchemy that happens when artists and
    communities bounce off each other, and they create spaces where people talk,
    make, and rethink what art can be.

    The Outcome

    A brand that doesn’t just look different, but feels true, giving LeftCoast the
    confidence to step fully into who they really are: a creative force that believes
    art is for everyone, and that communities are the greatest source of inspiration.

    That’s the magic of Brand Sprints: cutting through assumptions, surfacing
    authenticity, and creating a brand that grows with you.

    Category: Branding

    Campaign and print design

    Defeating Narratives of Division

    ![Defeating Narratives of Division](https://www.twine.net/signin

    Campaign and print design for a community anti-division training booklet, Blackpool

    The Project

    This booklet grows directly out of the community that shaped it. Every visual
    element traces back to creative work made in Aunty Social’s earlier workshops,
    from a postcard series to illustrations and handmade pieces contributed by local
    artists. Rather than treating the artwork as decoration, we built the whole
    visual identity around it: bold, direct, and grounded in lived experience.

    The Context

    Over recent months, narratives of division have crept into Blackpool, straining
    relationships and at times fuelling street-level conflict. In response, Aunty
    Social partnered with the Ella Baker School of Organising to run practical,
    accessible workshops helping people understand how these narratives spread, and
    how to defuse them through organising, listening, and building local power.

    ![Defeating Narratives of Division booklet](https://www.twine.net/signin

    The Outcome

    The booklet is one resource from that programme: a small manifesto shaped by
    experienced facilitators, grounded in Blackpool’s reality, and brought to life
    by residents who care about their town. Visually and socially, it’s a collective
    act, Blackpool using its own creativity to tell a different story: one of
    strength, solidarity, and belief in building something better together.

    Client: [Aunty Social](https://www.twine.net/signin
    Category: Campaign, Print, Design

    Brand Identity for Community : Co-Creation

    Wash Your Words

    ![Wash Your Words](https://www.twine.net/signin

    Community brand identity for a laundrette-meets-library-meets-social space, Blackpool

    The Project

    Wash Your Words is a welcoming community hub in Blackpool that blends the
    everyday functionality of a laundrette with the possibility of a library and
    social space.

    The Work

    The concept came directly out of community-led workshops. Together, we explored
    names, playful puns, and visual motifs until “washing your words” rose to
    the top, a brand that celebrates both practical needs and creative expression.

    The final logo blends laundry and literacy through clean, simple visuals rooted
    in the workshop sketches. Lines evoke washing lines and book spines, while
    playful icons highlight the space’s welcoming, multi-purpose nature.

    ![Wash Your Words identity](https://www.twine.net/signin

    Outcome

    More than just a visual identity, Wash Your Words shows the power of
    designing with, not for, the community. Every element, from name to colour
    palette, carries the imprint of the people who will use and love the space.

    *Photography by [Claire Griffiths](https://www.twine.net/signin

    Client: [Leftcoast](https://www.twine.net/signin
    Category: Branding, Community Co-design

    Coffee Branding

    Three Dots Coffee

    ![Three Dots Coffee](https://www.twine.net/signin

    Brand identity for a specialty coffee brand, built directly from founder conversations

    The Project

    The identity for Three Dots came straight out of conversations with the founders.
    We didn’t invent a meaning for the name, we uncovered it by talking honestly about
    what the three dots symbolised for each of them.

    The Thinking

    What kept surfacing was the idea of the dots as a living ellipsis: an unfinished
    sentence, a story that’s ongoing. Three Dots felt like continuation, connection,
    and craft in one simple mark, a reminder that good coffee is never static.

    The three directors kept returning to one truth: every great cup is shaped by
    three stages, Processing. Roasting. Brewing. The dots became those stages,
    the journey from farm to cup, each with its own flavour, skill, and care.

    ![Three Dots packaging](https://www.twine.net/signin

    The Design

    The logo holds the three dots inside the shape of a cup, but the outline also
    reads like a magnifying glass. That wasn’t an accident: it reflects how the
    founders think, look closer, stay curious, show the process, don’t hide the craft.

    Each illustration uses an arm or a pair of legs as the “character,” with a
    Japanese-style tattoo coffee plant as the anchor, representing one stage of the
    process: the snap of the cherry (processing), the fingertip precision of roasting,
    and the legs-up ease of brewing and enjoying the cup.

    ![Three Dots merchandise](https://www.twine.net/signin

    Category: Branding, Design

    InsideOut Brand Identity
    InsideOut Brand Identity InsideOut https://www.twine.net/signin *Brand identity for a community exhibition, Fleetwood, 2021* The Project Inside Out was the brainchild of Fleetwood-based artist Gillian Wood, a project dedicated to surfacing the often unseen creative talents of people in Fleetwood and the surrounding areas. Literally turning the inside, out. The exhibition ran from 22 June to 18 July 2021, held in the old Fleetwood Hospital. It became far more than a gallery: people came to talk about their work, share techniques, and exchange stories about their home town. The Work Developed through Leftcoast, the process was rooted in immersive community consultation and co-creation. From those sessions, the visual identity took shape. InsideOut poster mockup](https://www.twine.net/signin Context The timing gave this project particular weight. Emerging from lockdown, being in an art space together felt significant in a way it might not have at any other moment. The old hospital setting added another layer: a building once associated with recovery, now given over to creativity and connection. Outcome Inside Out became a genuine gathering point, a place of conversation, memory, and belonging. The brand identity worked to reflect that: rooted in the community's own visual language, and designed to invite people in. InsideOut social countdown](https://www.twine.net/signin Category: Branding, Community Co-design Client: Leftcoast graphicdesigner illustrator branding designer logo…
    Design for Impact


    An overview of my recent Human Centered Design and Brand identity work