Creative Director at Backstage

Lead creative across all marketing touchpoints for Backstage and its acquired brands (StarNow, Mandy). Directed a small internal team, freelancers, and a creative agency to deliver cohesive campaigns for product launches, user acquisition, webinars, organic and paid social, and email workflows. Partnered cross-functionally with Product, Growth, Sales, and Editorial to shape creative strategy and execute campaigns across multiple global markets. Produced and directed marketing photoshoots with Backstage users to build a proprietary media library and reduce reliance on stock imagery. Implemented scalable systems to manage fast-paced creative workflows with limited resources, balancing craft and speed. Advocated for brand consistency and quality across all creative outputs, ensuring alignment with audience insights and business goals.

Senior Designer at Backstage

Sole full-time marketing designer responsible for the conception and execution of all creative campaigns, landing pages, social assets, and brand collateral. Played a key role in the company’s rebrand—selected agency partners, collaborated on direction, and led implementation across site and marketing. Designed performance-driven creative for paid social, organic content, and lifecycle email campaigns. Served as the in-house photographer and photo editor for original interviews and features. Regularly created editorial illustrations and supported brand direction needs.

Marketing Designer at Backstage

Contributed to marketing, editorial, and social initiatives while learning to navigate a fast-paced, small team. Developed early concepts for brand refresh and deepened cross-functional collaboration between design, content, and growth teams.