Available to hire
I have extensive experience in website optimisation, content management, and campaign management. I possess strong skills in SEO, analytics, content creation including videos and blogs, and influencer research. I am confident in various tools such as SEMrush, Google Search Console, Mailchimp, and Sprout Social, which I use to enhance visibility, engagement, lead generation, and overall performance.
My commitment to quality and continuous improvement has driven my success in previous roles, helping organisations achieve their goals effectively. I am dedicated to leveraging digital marketing strategies to maximise business results and elevate brand presence across multiple channels.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Junior SEO/Digital Marketing Lead at Finotor
November 4, 2024 - June 17, 2024Managed all aspects of digital marketing as a one-person team, including content uploading and editing via WordPress, SEO audits, keyword research, backlink prospecting, competitor benchmarking, site speed improvements, and troubleshooting front-end issues via host access. Regularly used Google Search Console, Google Analytics, SEMrush, Surfer SEO, and AI tools to generate performance reports and provide SEO recommendations.
Junior SEO/Digital Marketing Lead at Finotor
November 4, 2024 - June 8, 2024Uploaded and edited content via WordPress, conducted SEO audits, keyword research, backlink prospecting, and created benchmark reports. Improved site speed and resolved front-end site issues manually via site host access. Reported on SEO KPIs and provided recommendations to the referrals team for content. Regular use of Google Search Console, Google Analytics, SEMrush, Surfer SEO, and AI tools, supporting the needs of the CEO as a one-person marketing team.
Junior SEO/Digital Marketing Lead at Finotor
November 4, 2024 - June 20, 2024Handled all aspects of digital marketing including uploading and editing website content via WordPress, performing SEO audits, keyword research, backlink prospecting, and benchmarking. Improved site speed and resolved front-end site technical issues via Hostinger. Reported on SEO KPIs and collaborated with the CEO as the sole marketing resource. Utilized tools like Google Search Console, Google Analytics, SEMrush, Surfer SEO, and AI-powered content tools to support a comprehensive SEO strategy.
SEO / Digital Marketing Lead at Finotor
February 11, 2024 - PresentManaged WordPress content and implemented technical SEO improvements, resolving site errors and enhancing website speed. Conducted digital marketing and SEO audits delivering keyword research, backlink analysis, and benchmark reports to guide strategy. Tracked and reported KPIs using Google Analytics, Search Console, SEMrush, and Surfer SEO, providing actionable recommendations to the team. Leveraged Canva and AI tools for design execution.
Front Desk Agent - J1 Temporary Work Abroad USA Travel Program Participant at USIT
September 17, 2023 - October 31, 2024Handled phone calls, managed check-ins and check-outs, and made bookings during the J1 travel program.
Front Desk Agent - J1 Temporary Work Abroad USA Travel Program Participant at USIT
September 17, 2023 - October 31, 2024Handled answering phones, check-ins and check-outs, making bookings, and other front desk administrative tasks.
Front Desk Agent - J1 Temporary Work Abroad USA Travel Program Participant at USIT
September 17, 2023 - October 31, 2024Performed front desk duties including answering phones, managing check-ins and check-outs, and handling bookings.
SEO / Digital Marketing Lead at Atlas HXM
September 1, 2023 - September 1, 2025Conducted keyword research, competitor analysis, and technical SEO audits to strengthen site visibility, rankings, and lead generation. Managed content workflows including blog briefs, press releases, third-party agency management, and SEO-focused uploads ensuring consistent optimisation. Supported digital campaigns through A/B testing, influencer research, social media content, and email marketing while tracking KPIs in Google Analytics and HubSpot.
Junior SEO/Digital Marketing Lead at Atlas HXM
October 14, 2022 - September 1, 2023Performed SEO and social media analyses, keyword and backlink planning, SEO strategy development and technical SEO research. Supported site migration and content management, blog and press release writing, KPI setting, campaign and competitor analysis, and contributed to social and email marketing. Used tools like Google Analytics and HubSpot in a corporate environment.
Junior SEO/Digital Marketing Lead at Atlas HXM
October 14, 2022 - September 1, 2023Performed SEO and social media analyses, keyword list building, backlink planning, SEO strategy development, and technical SEO research. Supported corporate event promotion, KPI setting, competitor analysis, content delivery and SEO optimisation for site content. Wrote blog briefs, developed blogs, press releases, ad blurb and social media captions, supported email marketing strategy, and used tools including Google Analytics and HubSpot.
Junior SEO/Digital Marketing Lead at Atlas HXM
October 14, 2022 - September 1, 2023Led SEO and digital marketing activities including audits, keyword list building, backlink planning, and SEO strategy formulation. Supported a large-scale site migration project and ensured content alignment with SEO objectives. Collaborated on blog content planning and optimization, set KPIs, and contributed to social media, email marketing, and press release creation. Used tools such as Google Analytics and HubSpot to track performance and support marketing campaigns.
Social Media Sales & Customer Service Specialist at Sky Ireland
September 1, 2022 - September 1, 2025Resolved customer issues across social media, email, and written channels using solution-focused communication. Converted service complaints into sales opportunities by promoting suitable products and services. Supported and guided junior agents on complex cases while monitoring social media trends to enhance customer engagement.
Student Digital Marketing Consultant at Hook Heritage
December 1, 2021 - September 1, 2025Evaluated existing digital marketing activities including SEO, social media, and content marketing. Conducted site-wide analysis to assess website usability, SEO performance, and audience alignment. Delivered recommendations to improve digital strategy, strengthen content, and enhance online visibility.
Student Digital Advertising Manager at Seal Rescue Ireland
November 1, 2021 - September 1, 2025Planned and executed digital advertising campaigns to raise awareness for a non-profit organisation. Produced and optimised Google Search Ads to target relevant audiences and improve campaign performance. Monitored client's Google Ads account to track spend, impressions, and click-through rates, ensuring alignment with objectives.
Student SEO Consultant at Siemens Ltd
November 1, 2021 - September 1, 2025Conducted website audits and identified technical SEO issues, providing actionable recommendations for improvement. Performed keyword research and mapping to optimise on-page elements including H-tags, Meta Tags, and Title Tags. Supported the Corporate Communications team by integrating SEO insights into content planning and strategy to support lead generation.
Student SEO Consultant at Siemens Ltd
November 15, 2020 - April 15, 2021Audited company website and provided SEO recommendations, including keyword research, copywriting, and keyword mapping for SEO tags during university placement.
Social Media Complaints Agent at Sky Ireland
March 3, 2019 - October 12, 2022Handled social media, email, and letter complaints through solution-based communication. Investigated customer issues to prevent complaint escalation, provided feedback to junior agents, supported their cases, and negotiated compensation when necessary while monitoring trend-based social dialogue.
Social Media Complaints Agent at Sky Ireland
March 3, 2019 - October 12, 2022Handled customer complaints via social media, emails, and letters. Used solution-based communication, investigated customer experiences, issued constructive feedback to junior agents, supported junior agents with cases, and proposed and negotiated compensation when necessary.
Social Media Complaints Agent at Sky Ireland
March 3, 2019 - October 12, 2022Managed customer complaints via social media, emails, and letters, providing solution-based communication and investigation. Supported junior agents, managed escalation risk, and negotiated compensation to resolve issues preventing third-party complaints. Closely monitored social media trends to inform appropriate responses and service improvements.
Tier 1 Sales & Customer Service Advisor at Sky Ireland
March 1, 2019 - September 1, 2025Delivered B2B and B2C sales support, pitching tailored products and consistently meeting weekly sales targets. Resolved customer queries by providing troubleshooting guidance and coordinating with internal departments. Built rapport with customers through consultative communication, strengthening loyalty and satisfaction.
Tier 1 Tech Service Advisor at Sky Ireland
July 7, 2017 - March 2, 2019Communicated troubleshooting instructions, identified resolution plans, liaised with departments to resolve cases, monitored ongoing issues, built customer rapport, pitched products, and met weekly sales targets.
Tier 1 Tech Service Advisor at Sky Ireland
July 7, 2017 - March 2, 2019Provided troubleshooting instructions, identified resolution plans, liaised with departments to resolve queries, monitored progress of cases, built rapport with customers, pitched products and services, and achieved weekly sales targets.
Tier 1 Tech Service Advisor at Sky Ireland
July 7, 2017 - March 2, 2019Delivered technical troubleshooting assistance, liaised with internal departments to resolve queries, monitored case progress, built rapport with customers, and promoted products and services to achieve sales targets.
Intern Journalist at The Echo Tallaght Newspaper Company
July 1, 2017 - September 1, 2025Researched and developed local news stories, producing engaging content aligned with audience interests. Edited and fact-checked articles to ensure clarity, accuracy, and consistency with editorial standards. Scheduled interviews and delivered written pieces to deadline, strengthening time management and communication skills.
Intern Journalist at The Echo Tallaght Newspaper Company
May 8, 2017 - May 12, 2017Developed headlines, edited articles, researched and gathered local news, scheduled interviews, performed fact-checking, and delivered articles to deadlines.
Education
M.Sc in Digital Marketing at DCU
September 1, 2020 - October 5, 2022B.A (Hons) in Communications at DCU
September 1, 2017 - September 1, 2020BCFE (Distinction in Journalism & Radio) at BCFE
September 1, 2016 - September 1, 2017Qualifications
AI for SEO & Content Marketing certification
July 18, 2024 - July 18, 2024Prince 2 Agile Project Management Training
February 1, 2022 - February 28, 2022CSS Certification
January 1, 2022 - January 31, 2022HTML Certification
January 1, 2022 - January 31, 2022Advanced Google Analytics Certification
June 1, 2023 - June 30, 2023Statistical Analysis Certification
December 1, 2021 - December 31, 2021Google Search Certification
December 1, 2020 - December 31, 2020Excel Certification
December 1, 2020 - December 31, 2020Tableau Certification
December 1, 2020 - December 31, 2020AI for SEO & Content Marketing Certification
July 18, 2024 - July 18, 2024Prince 2 Agile Project Management Training Examination
February 1, 2022 - February 28, 2022CSS Certification
January 1, 2022 - January 31, 2022HTML Certification
January 1, 2022 - January 31, 2022Advanced Google Analytics Certification
June 1, 2023 - June 30, 2023Statistical Analysis Certification
December 1, 2021 - December 31, 2021Google Search Certification
December 1, 2020 - December 31, 2020Excel Certification
December 1, 2020 - December 31, 2020Tableau Certification
December 1, 2020 - December 31, 2020AI for SEO & Content Marketing certification
July 18, 2024 - July 18, 2024Prince 2 Agile Project Management Training
February 1, 2022 - February 28, 2022CSS Certification
January 1, 2022 - January 31, 2022HTML Certification
January 1, 2022 - January 31, 2022Advanced Google Analytics Certification
June 1, 2023 - June 30, 2023Statistical Analysis Certification
December 1, 2021 - December 31, 2021Google Search Certification
December 1, 2020 - December 31, 2020Excel Certification
December 1, 2020 - December 31, 2020Tableau Certification
December 1, 2020 - December 31, 2020Industry Experience
Software & Internet, Financial Services, Media & Entertainment, Travel & Hospitality, Professional Services, Non-Profit Organization, Telecommunications
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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