Hi, I’m Carlos Torres, a results‑driven digital marketing professional specializing in social media strategy, paid media, and content creation. I thrive at the intersection of data and creativity, translating brand goals into scalable campaigns across Instagram, Facebook, TikTok, and beyond.
Currently at Incubeta, I lead paid media strategies for multiple clients with budgets up to €100K monthly, optimizing for conversions and ROAS. I love collaborating with creative teams to craft audience‑specific messaging, build robust CRM and reporting processes, and drive growth through tested, iterative optimization. Previously, I led 360‑degree organic and paid initiatives at Unibooking, growing communities and refining messaging across channels, newsletters, and web pages.
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