Hi, I’m Carlos Torres, a results‑driven digital marketing professional specializing in social media strategy, paid media, and content creation. I thrive at the intersection of data and creativity, translating brand goals into scalable campaigns across Instagram, Facebook, TikTok, and beyond. Currently at Incubeta, I lead paid media strategies for multiple clients with budgets up to €100K monthly, optimizing for conversions and ROAS. I love collaborating with creative teams to craft audience‑specific messaging, build robust CRM and reporting processes, and drive growth through tested, iterative optimization. Previously, I led 360‑degree organic and paid initiatives at Unibooking, growing communities and refining messaging across channels, newsletters, and web pages.

Carlos Torres

Hi, I’m Carlos Torres, a results‑driven digital marketing professional specializing in social media strategy, paid media, and content creation. I thrive at the intersection of data and creativity, translating brand goals into scalable campaigns across Instagram, Facebook, TikTok, and beyond. Currently at Incubeta, I lead paid media strategies for multiple clients with budgets up to €100K monthly, optimizing for conversions and ROAS. I love collaborating with creative teams to craft audience‑specific messaging, build robust CRM and reporting processes, and drive growth through tested, iterative optimization. Previously, I led 360‑degree organic and paid initiatives at Unibooking, growing communities and refining messaging across channels, newsletters, and web pages.

Available to hire

Hi, I’m Carlos Torres, a results‑driven digital marketing professional specializing in social media strategy, paid media, and content creation. I thrive at the intersection of data and creativity, translating brand goals into scalable campaigns across Instagram, Facebook, TikTok, and beyond.

Currently at Incubeta, I lead paid media strategies for multiple clients with budgets up to €100K monthly, optimizing for conversions and ROAS. I love collaborating with creative teams to craft audience‑specific messaging, build robust CRM and reporting processes, and drive growth through tested, iterative optimization. Previously, I led 360‑degree organic and paid initiatives at Unibooking, growing communities and refining messaging across channels, newsletters, and web pages.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Paid Media Manager at Incubeta
January 1, 2023 - Present
Managed performance campaigns for 3 clients, with an average budget of €10K, across Meta, LinkedIn, and Pinterest. Generated ~12,000 credit card submissions through targeted campaigns. Increased client ROAS by 2× by analyzing audience data and reallocating spend to high-intent segments. Created and A/B tested audience-specific messaging that boosted conversion rates by 68%, aligning with commercial goals. Built CRM and reporting processes to track campaign performance with precision and developed data discipline and pipeline hygiene skills.
Marketing Manager at Unibooking
January 1, 2023 - October 22, 2025
360° campaign management & performance marketing on Instagram through organic media. Grew community base on the platform by 32.4% in three months. Enhanced Unibooking’s online engagement by crafting clear, student-focused copy for social media, newsletters, and web pages, ensuring cohesive messaging across all digital touchpoints. Developed an integrated content strategy across Instagram and Facebook to strengthen brand presence and foster community growth. Member of branding and innovation clubs; volunteer activities include 'Adopt a Grandpa' for two years.
Marketing Manager at Unibooking
January 1, 2022 - January 1, 2023
360° campaign management and performance marketing on Instagram through organic media; grew community by 32.4% in three months; crafted student-focused copy for social media; enhanced online engagement and brand presence across Instagram and Facebook; led content strategy and measurement.
Volunteer at Adopt a Abuelo
January 1, 2023 - January 1, 2025
Volunteer contributing to community initiatives for 2 years.

Education

B.S. in Marketing and Communications at Universidad de Navarra
January 1, 2018 - January 1, 2022
Post-Graduate Scholarship Recipient (PIE) at Universidad de Navarra
January 1, 2022 - January 1, 2023
Bachelor of Science in Marketing and Communication at Universidad de Navarra
January 1, 2018 - January 1, 2022
Post-Graduate Scholarship Recipient at Universidad de Navarra
January 1, 2022 - January 1, 2023
B.S. in Marketing and Communications at Universidad de Navarra
January 1, 2018 - January 1, 2022
PIEP Post-Graduate Scholarship Recipient at Universidad de Navarra
January 1, 2022 - January 1, 2023

Qualifications

Post-Graduate program on business initiation
January 11, 2030 - October 22, 2025
Post-Graduate Scholarship Recipient
January 1, 2022 - January 1, 2023
PIEP Post-Graduate Scholarship Recipient
January 1, 2022 - January 1, 2023
B.S. in Marketing and Communications
January 1, 2018 - January 1, 2022

Industry Experience

Media & Entertainment, Professional Services, Software & Internet