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I'm Carlos Torres, a growth-focused marketing professional with hands-on experience running paid media campaigns across Meta, LinkedIn, and Pinterest. I’ve led performance campaigns for multiple clients with budgets around €10K on average, built CRM and reporting processes, and consistently improved ROAS and conversion rates through audience insights and A/B testing. I’m passionate about developing cohesive content strategies, collaborating with designers and developers, and continuously testing and iterating to maximize impact.…I'm Carlos Torres, a growth-focused marketing professional with hands-on experience running paid media campaigns across Meta, LinkedIn, and Pinterest. I’ve led performance campaigns for multiple clients with budgets around €10K on average, built CRM and reporting processes, and consistently improved ROAS and conversion rates through audience insights and A/B testing. I’m passionate about developing cohesive content strategies, collaborating with designers and developers, and continuously testing and iterating to maximize impact.

Carlos Torres

Digital Marketer, Social Media Manager, Growth Marketer, +3

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I'm Carlos Torres, a growth-focused marketing professional with hands-on experience running paid media campaigns across Meta, LinkedIn, and Pinterest. I’ve led performance campaigns for multiple clients with budgets around €10K on average, built CRM and reporting processes, and consistently improved ROAS and conversion rates through audience insights and A/B testing. I’m passionate about developing cohesive content strategies, collaborating with designers and developers, and continuously testing and iterating to maximize impact.…I'm Carlos Torres, a growth-focused marketing professional with hands-on experience running paid media campaigns across Meta, LinkedIn, and Pinterest. I’ve led performance campaigns for multiple clients with budgets around €10K on average, built CRM and reporting processes, and consistently improved ROAS and conversion rates through audience insights and A/B testing. I’m passionate about developing cohesive content strategies, collaborating with designers and developers, and continuously testing and iterating to maximize impact.

Available to hire

I’m Carlos Torres, a growth-focused marketing professional with hands-on experience running paid media campaigns across Meta, LinkedIn, and Pinterest. I’ve led performance campaigns for multiple clients with budgets around €10K on average, built CRM and reporting processes, and consistently improved ROAS and conversion rates through audience insights and A/B testing.

I’m passionate about developing cohesive content strategies, collaborating with designers and developers, and continuously testing and iterating to maximize impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Paid Media Manager at Incubeta

January 1, 2023 - Present

Managed performance campaigns for 3 clients, with an average budget of €10K, across Meta, LinkedIn, and Pinterest. Generated ~12,000 credit card submissions through targeted campaigns. Increased client ROAS by 2× by analyzing audience data and reallocating spend to high-intent segments. Created and A/B tested audience-specific messaging that boosted conversion rates by 68%, aligning with commercial goals. Built CRM and reporting processes to track campaign performance with precision and developed data discipline and pipeline hygiene skills.

Marketing Manager at Unibooking

January 1, 2023 - October 22, 2025

360° campaign management & performance marketing on Instagram through organic media. Grew community base on the platform by 32.4% in three months. Enhanced Unibooking’s online engagement by crafting clear, student-focused copy for social media, newsletters, and web pages, ensuring cohesive messaging across all digital touchpoints. Developed an integrated content strategy across Instagram and Facebook to strengthen brand presence and foster community growth. Member of branding and innovation clubs; volunteer activities include 'Adopt a Grandpa' for two years.