Carmen Breezy Bekker

Led eCommerce sales growth locally and internationally for Australian-certified organic Manuka honey brand. Managed conversion rate optimization, average cart order value, and customer lifetime value. Developed digital marketing strategy including brand identity, market research, SEO, SEM, PPC advertising, email marketing, content creation, and team leadership with a focus on ROI. Managed multiple freelancers and agencies and reported to stakeholders. Achieved significant growth including 400% increase in online sales and first page Google ranking for high-value keywords.

Led eCommerce sales growth locally and internationally with a focus on conversion rate optimisation and increasing average cart order value and customer lifetime value. Managed budgets to ensure strong Return on Ad Spend. Developed brand identity, USP, and messaging, conducted market research, and identified new market opportunities. Directed search engine marketing campaigns across Google Ads, Amazon USA, Meta, and TikTok. Spearheaded SEO and organic growth initiatives including backlink campaigns and web performance optimisation. Oversaw electronic direct marketing, campaign management, and team leadership of 3 direct reports as well as coordination with freelancers and agencies. Key achievements include a 400% increase in online sales and first-page Google rankings for high-value keywords.

Managed lead generation for compliance-based business and marketing automation workflows. Oversaw budget management to maximize ROAS and coordinated search engine marketing including Google Ads, Facebook, and LinkedIn campaigns. Delivered webinars, podcasts, and event marketing. Conducted marketing strategy, research, SEO, A/B testing, and managed freelance and agency resources while overseeing social media engagement and reporting.