Available to hire
I am a creative and strategic Senior Digital Marketing Manager with 20 years of hands-on experience delivering proven results. I specialize in digital growth, performance marketing, conversion rate optimization, and eCommerce scaling, with a passion for innovative marketing automation and team leadership.
I pride myself on being a results-driven, innovative self-starter who effectively manages budgets to maximize ROI and ROAS. I am adept with a wide range of digital tools and strategies, including SEO, PPC, social media management, inbound marketing, and content creation, aiming to boost business growth and customer engagement.
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Work Experience
Head of Marketing at BIOSOTA Organics
July 1, 2022 - PresentLed eCommerce sales growth locally and internationally with a focus on conversion rate optimisation and increasing average cart order value and customer lifetime value. Managed budgets to ensure strong Return on Ad Spend. Developed brand identity, USP, and messaging, conducted market research, and identified new market opportunities. Directed search engine marketing campaigns across Google Ads, Amazon USA, Meta, and TikTok. Spearheaded SEO and organic growth initiatives including backlink campaigns and web performance optimisation. Oversaw electronic direct marketing, campaign management, and team leadership of 3 direct reports as well as coordination with freelancers and agencies. Key achievements include a 400% increase in online sales and first-page Google rankings for high-value keywords.
Digital Marketing Manager at MIKTYSH
June 30, 2022 - August 15, 2025Managed lead generation for IT consultancy services focusing on digitisation and information management. Executed marketing automation and optimized product funnels for lead conversion. Oversaw budget and ROAS for PPC campaigns on Google Ads, Facebook, and LinkedIn. Organized owned and third-party marketing events including webinars and trade shows. Developed marketing plans through extensive market and competitor research, keyword research, and A/B testing. Managed social media and community engagement. Worked with freelancers and external agencies to deliver campaigns.
Senior Digital Marketing Specialist at REAL ESTATE INVESTAR
February 28, 2021 - August 15, 2025Led digital marketing initiatives for an ASX-listed property tech company, focusing on lead generation of residential property investors and marketing automation for SaaS membership conversions. Managed a budget of up to $15,000 monthly and a database of 300,000 members. Developed and implemented paid advertising campaigns through Google Ads and Facebook. Conducted keyword research, cluster content strategy, and remarketing. Achieved business unit turnaround and growth reflected in increased paid SaaS members and profitable operations. Negotiated significant free print advertising contra and generated new revenue streams from partner eDM sales conversions.
Digital Marketing Manager at CREDIT CONNECT GROUP
November 30, 2018 - August 15, 2025Managed lead generation campaigns targeting wholesale and sophisticated investors as well as mortgage borrowers and brokers. Responsible for ROI and budget management of approximately $10,000 monthly. Conducted SEO website optimisation and keyword research. Led paid advertising via Google AdWords, native and programmatic ads, LinkedIn, and Facebook. Developed remarketing sales funnels with A/B testing and optimisation. Ensured marketing and advertising regulatory compliance. Achievements include loan book growth by $70 million in a financial year, significant organic traffic increase, and a high email open rate improvement.
Digital Marketing Consultant at CUSTODIAN
December 31, 2016 - August 15, 2025Served as social media community manager and content creator focusing on Facebook, LinkedIn, and YouTube. Developed an internal sales training manual in both print and digital formats. Managed PPC advertising on Facebook and Google Adwords. Produced rich content including SEO business blogging, eBooks, white papers, branded images, infographics, and quizzes. Increased website traffic and engagement metrics such as bounce rate and time on page. Created high converting landing pages and established an extensive content library.
Founder at LOVE MARRIAGE BABY CARRIAGE
February 28, 2016 - August 15, 2025Founded and managed an online bridal, maternity, and baby wear retail store. Responsibilities included project management for sourcing and importation, liaising with overseas manufacturers, graphic design for products and marketing collateral, digital marketing including social media and email marketing, sales and wholesale management, and financial administration including GST and tax returns. Successfully launched and sold the profitable business after 5 years.
PA / Sales Team Assistant and Marketing Coordinator at KELLANDS REAL ESTATE
June 30, 2009 - August 15, 2025Coordinated marketing campaigns for multiple properties including media liaison, advertisement drafting, budget preparation, and supplier negotiations. Assisted the sales team with proposals, presentations, market research, and contracts. Managed office operations and contributed to high property turnover. Achieved 100% conversion rate of sales proposals to listings and helped reduce media supplier costs.
Executive Assistant / Commercial Property Assistant at BARROW CONSTRUCTION
April 30, 2008 - August 15, 2025Provided executive assistance to company directors including diary and travel management, event planning, and PR support. Managed office supplies and IT maintenance. Drafted sales contracts, lease agreements, and company resolutions. Oversaw website updates and marketing materials for property developments. Successfully managed the launch of five new developments and maintained low commercial rental vacancies.
Project Coordinator at WAVELENGHTS T/A RUSKING REAL ESTATE
June 30, 2007 - August 15, 2025Managed seven residential property developments including building coordination, payment collections, and finance facilitation. Oversaw property transfer and registration processes. Supported sales and marketing teams and improved administrative systems. Successfully expedited building plan approval and draw-down payments.
Conveyancing Secretary at MONTAGU PROPERTY GROUP
March 31, 2004 - August 15, 2025Administrated sales and transfers for multiple high-end residential developments. Provided sales and marketing support to directors and team assistance to sales agents. Coordinated mortgage and finance processes, supporting successful completion of projects.
Head of Marketing at BIOSOTA Organics
July 1, 2022 - PresentLed eCommerce sales growth locally and internationally for Australian-certified organic Manuka honey brand. Managed conversion rate optimization, average cart order value, and customer lifetime value. Developed digital marketing strategy including brand identity, market research, SEO, SEM, PPC advertising, email marketing, content creation, and team leadership with a focus on ROI. Managed multiple freelancers and agencies and reported to stakeholders. Achieved significant growth including 400% increase in online sales and first page Google ranking for high-value keywords.
Digital Marketing Manager at MIKTYSH
June 30, 2022 - August 15, 2025Managed lead generation for compliance-based business and marketing automation workflows. Oversaw budget management to maximize ROAS and coordinated search engine marketing including Google Ads, Facebook, and LinkedIn campaigns. Delivered webinars, podcasts, and event marketing. Conducted marketing strategy, research, SEO, A/B testing, and managed freelance and agency resources while overseeing social media engagement and reporting.
Senior Digital Marketing Specialist at REAL ESTATE INVESTAR
February 28, 2021 - August 15, 2025Responsible for lead generation and marketing automation for an ASX-listed prop tech SaaS company. Managed budgets up to $15,000/month and database of 300,000 users. Executed SEM and PPC campaigns including Google Ads and Facebook, email marketing, and marketing strategy. Achieved business stabilization and growth of paying SaaS members, reduced software costs, and increased webinar registrations and attendance significantly.
Digital Marketing Manager at CREDIT CONNECT GROUP
November 30, 2018 - August 15, 2025Led lead generation of wholesale investors and borrowers, managing a budget of $10,000/month. Delivered UX web design improvements, SEO, PPC-display advertising, email subscriber growth, and marketing compliance. Achieved major organic traffic growth and reductions in bounce rates, along with a loan book growth of $70 million. Developed successful high-net-worth lead generation campaigns and improved email open rates substantially.
Digital Marketing Consultant at CUSTODIAN
December 31, 2016 - August 15, 2025Produced an internal sales training manual and managed social media channels. Delivered PPC campaigns on Facebook and Google Ads, created SEO content including blogs and rich media, designed landing pages, and optimized user experience. Improved website search engine rankings, social media audience growth, email opt-in rates, and key page performance metrics.
Founder at LOVE MARRIAGE BABY CARRIAGE
February 29, 2016 - August 15, 2025Founded and operated an online bridal, maternity, and baby wear retail store including product sourcing, importation, graphic design, website management, social media marketing, sales, wholesale and event participation. Managed budgets, accounts, and logistics, culminating in a profitable sale of the business after 5 years.
PA / Sales Team Assistant and Marketing Co-ordinator at KELLANDS REAL ESTATE
June 30, 2009 - August 15, 2025Managed marketing campaigns for multiple properties including media and budget planning, liaising with media suppliers, and sales assistance to a large team of agents. Achieved a 100% conversion rate for sales proposals, contributed to high sales turnover, reduced media costs, and helped implement new software and website.
Executive Assistant / Commercial Property Assistant at BARROW CONSTRUCTION
April 30, 2008 - August 15, 2025Provided executive assistance including diary and travel management for company directors, managed office and IT, supported public relations and legal documentation, website management, marketing collaterals, and sales support. Successfully managed the launch of property developments and maintained low rental vacancies.
Project Co-ordinator at WAVELENGHTS T/A RUSKING REAL ESTATE
June 30, 2007 - August 15, 2025Coordinated seven residential property developments from launch to completion, including finance facilitation, property registration, sales, marketing support, and administrative improvements that accelerated building approvals and payments.
Conveyancing Secretary at MONTAGU PROPERTY GROUP
March 31, 2004 - August 15, 2025Administered sale and transfer processes for large residential developments, assisted marketing and sales teams, provided support to sales agents, and coordinated mortgage and finance procedures.
Education
Certificate III in Finance Management at Te Wananga O Aotearoa
January 1, 2013 - December 31, 2013Certificate IV in Business Management at Te Wananga O Aotearoa
January 1, 2012 - December 31, 2012Specialisation in Graphic Design and Art Direction at AAA School of Advertising
January 1, 2002 - December 31, 2002Certificate of Secondary Education (GCSE) at Westering High School
January 1, 1999 - December 31, 1999Digital Marketer - 12 Month Online Course at Unspecified Online Provider
January 11, 2030 - August 15, 2025Inbound Certified at HubSpot Academy
January 1, 2016 - August 15, 2025Certificate III in Finance Management at Te Wananga O Aotearoa, Auckland, New Zealand
January 1, 2013 - August 15, 2025Certificate IV in Business Management at Te Wananga O Aotearoa, Auckland, New Zealand
January 1, 2012 - August 15, 2025Specialisation in Graphic Design and Art Direction at AAA School of Advertising, Randburg, South Africa
January 1, 2002 - August 15, 2025Certificate of Secondary Education (GCSE) at Westering High School, Port Elizabeth, South Africa
January 1, 1999 - August 15, 2025Qualifications
Digital Marketer (12-Month Online Course)
January 11, 2030 - August 15, 2025Customer Value Optimisation, Certified
January 11, 2030 - August 15, 2025Content Marketing Specialist, Certified
January 11, 2030 - August 15, 2025Customer Acquisition Specialist, Certified
January 11, 2030 - August 15, 2025Email Marketing Specialist, Certified
January 11, 2030 - August 15, 2025Social and Community Manager, Certified
January 11, 2030 - August 15, 2025Search Marketing Specialist, Certified
January 11, 2030 - August 15, 2025Analytics and Data Specialist, Certified
January 11, 2030 - August 15, 2025Optimisation and Testing Specialist, Certified
January 11, 2030 - August 15, 2025Inbound Certified (HubSpot Academy)
January 1, 2016 - August 15, 2025Customer Value Optimisation, Certified
January 11, 2030 - August 15, 2025Content Marketing Specialist, Certified
January 11, 2030 - August 15, 2025Customer Acquisition Specialist, Certified
January 11, 2030 - August 15, 2025Email Marketing Specialist, Certified
January 11, 2030 - August 15, 2025Social and Community Manager, Certified
January 11, 2030 - August 15, 2025Search Marketing Specialist, Certified
January 11, 2030 - August 15, 2025Analytics and Data Specialist, Certified
January 11, 2030 - August 15, 2025Optimisation and Testing Specialist, Certified
January 11, 2030 - August 15, 2025Inbound Certified
January 1, 2016 - August 15, 2025Industry Experience
Retail, Real Estate & Construction, Software & Internet, Professional Services, Financial Services
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