I’m Carolina Molari, a fashion PR, Public Relations & Communications professional with a focus on luxury fashion brands, fashion e-commerce, and social media. I excel at creating personalized client experiences, driving sales, and shaping brand narratives through storytelling, styling, and visuals.
Originating from Brazil, I am bilingual and fluent in English and Portuguese, with some Italian and Spanish. I am highly motivated, organized, detail-oriented, punctual, and a quick learner.
Over the past two years and three months at Acne Studios in Harrods, I worked in a highly visual, brand-driven luxury environment where presentation, storytelling, and customer connection were central to everything we did. I developed a strong understanding of brand identity, aesthetics, and how thoughtful visual details influence perception and loyalty. Alongside this, my experience at Gomez-Gracia allowed me to support social media and digital content creation, planning and producing content for Instagram and TikTok, adapting visuals to trends, and ensuring consistency across platforms.
Through my studies in Fashion Public Relations at London College of Fashion, I have further strengthened my skills in content strategy, creative direction, and brand communication. I regularly use Canva and Adobe tools to create mood boards, post templates, and cohesive visual assets, and I am confident writing clear, educational, and engaging copy that aligns with a brand’s tone of voice. I am particularly drawn to skincare and wellness brands that prioritise intention, trust, and community, and I enjoy creating content that feels informative, aesthetic, and authentic rather than purely promotional.
I am highly organised, self-motivated, and comfortable working independently and remotely. I enjoy analysing engagement metrics, refining strategies, and continuously improving content performance while maintaining strong visual consistency. Most importantly, I care about building meaningful connections with audiences and contributing to brands that have purpose and integrity.
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