I'm Carolina Molari, a fashion PR, Public Relations & Communications professional with a focus on luxury fashion brands, fashion e-commerce, and social media. I excel at creating personalized client experiences, driving sales, and shaping brand narratives through storytelling, styling, and visuals. Originating from Brazil, I am bilingual and fluent in English and Portuguese, with some Italian and Spanish. I am highly motivated, organized, detail-oriented, punctual, and a quick learner. Over the past two years and three months at Acne Studios in Harrods, I worked in a highly visual, brand-driven luxury environment where presentation, storytelling, and customer connection were central to everything we did. I developed a strong understanding of brand identity, aesthetics, and how thoughtful visual details influence perception and loyalty. Alongside this, my experience at Gomez-Gracia allowed me to support social media and digital content creation, planning and producing content for Instagram and TikTok, adapting visuals to trends, and ensuring consistency across platforms. Through my studies in Fashion Public Relations at London College of Fashion, I have further strengthened my skills in content strategy, creative direction, and brand communication. I regularly use Canva and Adobe tools to create mood boards, post templates, and cohesive visual assets, and I am confident writing clear, educational, and engaging copy that aligns with a brand’s tone of voice. I am particularly drawn to skincare and wellness brands that prioritise intention, trust, and community, and I enjoy creating content that feels informative, aesthetic, and authentic rather than purely promotional. I am highly organised, self-motivated, and comfortable working independently and remotely. I enjoy analysing engagement metrics, refining strategies, and continuously improving content performance while maintaining strong visual consistency. Most importantly, I care about building meaningful connections with audiences and contributing to brands that have purpose and integrity.

Carolina Molari

I'm Carolina Molari, a fashion PR, Public Relations & Communications professional with a focus on luxury fashion brands, fashion e-commerce, and social media. I excel at creating personalized client experiences, driving sales, and shaping brand narratives through storytelling, styling, and visuals. Originating from Brazil, I am bilingual and fluent in English and Portuguese, with some Italian and Spanish. I am highly motivated, organized, detail-oriented, punctual, and a quick learner. Over the past two years and three months at Acne Studios in Harrods, I worked in a highly visual, brand-driven luxury environment where presentation, storytelling, and customer connection were central to everything we did. I developed a strong understanding of brand identity, aesthetics, and how thoughtful visual details influence perception and loyalty. Alongside this, my experience at Gomez-Gracia allowed me to support social media and digital content creation, planning and producing content for Instagram and TikTok, adapting visuals to trends, and ensuring consistency across platforms. Through my studies in Fashion Public Relations at London College of Fashion, I have further strengthened my skills in content strategy, creative direction, and brand communication. I regularly use Canva and Adobe tools to create mood boards, post templates, and cohesive visual assets, and I am confident writing clear, educational, and engaging copy that aligns with a brand’s tone of voice. I am particularly drawn to skincare and wellness brands that prioritise intention, trust, and community, and I enjoy creating content that feels informative, aesthetic, and authentic rather than purely promotional. I am highly organised, self-motivated, and comfortable working independently and remotely. I enjoy analysing engagement metrics, refining strategies, and continuously improving content performance while maintaining strong visual consistency. Most importantly, I care about building meaningful connections with audiences and contributing to brands that have purpose and integrity.

Available to hire

I’m Carolina Molari, a fashion PR, Public Relations & Communications professional with a focus on luxury fashion brands, fashion e-commerce, and social media. I excel at creating personalized client experiences, driving sales, and shaping brand narratives through storytelling, styling, and visuals.

Originating from Brazil, I am bilingual and fluent in English and Portuguese, with some Italian and Spanish. I am highly motivated, organized, detail-oriented, punctual, and a quick learner.

Over the past two years and three months at Acne Studios in Harrods, I worked in a highly visual, brand-driven luxury environment where presentation, storytelling, and customer connection were central to everything we did. I developed a strong understanding of brand identity, aesthetics, and how thoughtful visual details influence perception and loyalty. Alongside this, my experience at Gomez-Gracia allowed me to support social media and digital content creation, planning and producing content for Instagram and TikTok, adapting visuals to trends, and ensuring consistency across platforms.
Through my studies in Fashion Public Relations at London College of Fashion, I have further strengthened my skills in content strategy, creative direction, and brand communication. I regularly use Canva and Adobe tools to create mood boards, post templates, and cohesive visual assets, and I am confident writing clear, educational, and engaging copy that aligns with a brand’s tone of voice. I am particularly drawn to skincare and wellness brands that prioritise intention, trust, and community, and I enjoy creating content that feels informative, aesthetic, and authentic rather than purely promotional.
I am highly organised, self-motivated, and comfortable working independently and remotely. I enjoy analysing engagement metrics, refining strategies, and continuously improving content performance while maintaining strong visual consistency. Most importantly, I care about building meaningful connections with audiences and contributing to brands that have purpose and integrity.

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Language

Portuguese
Fluent
English
Fluent
Italian
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Client Advisor at ACNE STUDIOS - HARRODS
April 1, 2023 - January 1, 2025
Delivered personalized, story-driven client experiences that elevated the Acne Studios brand. Consistently achieved and exceeded sales targets through deep product knowledge, refined upselling techniques, and an intuitive understanding of client needs in a luxury retail environment. Cultivated long-term client relationships through exceptional communication, follow-up, and attention to detail, enhancing customer loyalty and repeat business. Collaborated with team members to maintain high visual merchandising standards and ensure seamless daily operations in one of the world's most prestigious retail settings. Contributed to team success through shared knowledge, mutual support, and adaptability during peak season and exclusive events. Top performer: ranked in the store's top 3 sales advisors for a whole year. Led styling sessions that resulted in multiple high-value purchases, using fashion storytelling to emotionally connect clients with the brand's aesthetic and seasonal inspirations

Education

Public Relations & Communications at UAL London College of Fashion
January 1, 2024 - January 1, 2027
Short Course at Central Saint Martins
October 1, 2020 - December 31, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail