Caroline McGee

Continued freelance design work creating websites and branding assets, workshops, and presentations for business and education groups, contributing to client business growth and marketing.

Designed custom websites and brand assets for clients in education, construction, and other sectors. Created visual content including illustrations, infographics, website interfaces and marketing visuals. Managed projects from scope to delivery including tendering and stakeholder presentation. Delivered workshops and presentations to business and education groups on graphic and website design principles and marketing. Created pitch-winning tender documents and led community workshops for women in business.

Led the design and delivery of digital learning for undergraduate and postgraduate clinical education. Developed SCORM-compliant, interactive eLearning content using Articulate, Rise, and Captivate. Translated clinical briefs into NHS-compliant digital assets including websites and app interfaces. Managed LMS platforms including configuration and content deployment, delivering over 50 eLearning modules in a year. Designed microlearning and adaptive learning solutions with mobile-first approaches, managed WordPress sites applying responsive design and branding strategies. Collaborated with clinicians and SMEs to ensure accurate, compliant, and curriculum-aligned content. Used Agile and Scrum practices for project management. Oversaw onboarding, inductions, training, and CPD content design, improving learner engagement and streamlining processes, resulting in faster completion rates and reduced support requests. Ensured compliance with GDPR, Caldicott principles, and cultural sensitivity