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I’m Caroline Semenza, a marketing leader who builds and scales lifecycle programs for subscriber-based businesses across media, entertainment, and technology. I partner with product, data science, and creative teams to turn insights into action, driving acquisition, retention, and revenue. My approach blends strategic thinking with hands-on execution, and I’m passionate about mentoring teams to deliver measurable impact. I thrive on turning customer feedback and data into elegant experiences, from lifecycle design and loyalty pilots to big bets that expand lifetime value. Highlights include growing Audible’s member base by 9.3% and launching a loyalty pilot that generated $7M in incremental revenue, while mentoring a high-performing team.…I’m Caroline Semenza, a marketing leader who builds and scales lifecycle programs for subscriber-based businesses across media, entertainment, and technology. I partner with product, data science, and creative teams to turn insights into action, driving acquisition, retention, and revenue. My approach blends strategic thinking with hands-on execution, and I’m passionate about mentoring teams to deliver measurable impact. I thrive on turning customer feedback and data into elegant experiences, from lifecycle design and loyalty pilots to big bets that expand lifetime value. Highlights include growing Audible’s member base by 9.3% and launching a loyalty pilot that generated $7M in incremental revenue, while mentoring a high-performing team.

Caroline Semenza

Marketing Strategist, Product Marketer, Growth Marketer, +1

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I’m Caroline Semenza, a marketing leader who builds and scales lifecycle programs for subscriber-based businesses across media, entertainment, and technology. I partner with product, data science, and creative teams to turn insights into action, driving acquisition, retention, and revenue. My approach blends strategic thinking with hands-on execution, and I’m passionate about mentoring teams to deliver measurable impact. I thrive on turning customer feedback and data into elegant experiences, from lifecycle design and loyalty pilots to big bets that expand lifetime value. Highlights include growing Audible’s member base by 9.3% and launching a loyalty pilot that generated $7M in incremental revenue, while mentoring a high-performing team.…I’m Caroline Semenza, a marketing leader who builds and scales lifecycle programs for subscriber-based businesses across media, entertainment, and technology. I partner with product, data science, and creative teams to turn insights into action, driving acquisition, retention, and revenue. My approach blends strategic thinking with hands-on execution, and I’m passionate about mentoring teams to deliver measurable impact. I thrive on turning customer feedback and data into elegant experiences, from lifecycle design and loyalty pilots to big bets that expand lifetime value. Highlights include growing Audible’s member base by 9.3% and launching a loyalty pilot that generated $7M in incremental revenue, while mentoring a high-performing team.

Available to hire

I’m Caroline Semenza, a marketing leader who builds and scales lifecycle programs for subscriber-based businesses across media, entertainment, and technology. I partner with product, data science, and creative teams to turn insights into action, driving acquisition, retention, and revenue. My approach blends strategic thinking with hands-on execution, and I’m passionate about mentoring teams to deliver measurable impact.

I thrive on turning customer feedback and data into elegant experiences, from lifecycle design and loyalty pilots to big bets that expand lifetime value. Highlights include growing Audible’s member base by 9.3% and launching a loyalty pilot that generated $7M in incremental revenue, while mentoring a high-performing team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Lead at HARMAN International

December 1, 2024 - Present

Develops and oversees lifecycle marketing strategy to drive customer acquisition, retention, and revenue growth; established KPIs; partners with Data Science to map subscriber triggers and build predictive models for churn mitigation and incremental lifetime value; leads cross-functional initiatives to optimize time-to-value and loyalty; recruited and mentored a team of strategists, operators, and production specialists.

Associate Director, Product Marketing at Audible

September 1, 2022 - December 1, 2024

Developed and oversaw engagement strategies, lifecycle programs, and product launches to drive subscriber acquisition, retention, and lifetime value; partnered with Product, Creative, Finance, Operations, BI, and Customer Care to assess the end-to-end customer experience; expanded CRM efforts and automated tests to grow the member base.

Senior Marketing Manager, Product Marketing at Audible

April 1, 2021 - September 1, 2022

Led high-impact lifecycle programs, product launches, and engagement initiatives; collaborated cross-functionally to optimize the customer journey; expanded CRM and automation to increase retention and lifetime value; contributed to loyalty pilots with measurable revenue impact.

Senior Marketing Manager at Crestron Electronics

January 1, 2020 - April 1, 2021

Analyzed cohorts and customer interactions with product, site, and marketing campaigns to drive retention and lifetime value; managed content marketing calendar; identified opportunities for engagement and discovery; owned cross-channel testing plans and reported ROI; supervised a direct report.

Senior Manager, Subscriber Retention & Engagement at National Basketball Association

February 1, 2019 - December 1, 2019

Developed and executed digital marketing strategy to drive subscriber acquisition, retention, and engagement for NBA League Pass; cross-functional collaboration to identify retention drivers and build segmentation; implemented at-risk modeling to optimize lifecycle engagement.

Senior Manager, Marketing & Customer Retention at CBS Interactive

July 1, 2018 - February 1, 2019

Managed digital marketing campaigns that increased free-to-paid conversion and paid retention; partnered with Product to develop features enhancing engagement and customer experience; identified new tactics to grow viewership; mentored retention team.

Manager, Marketing & Subscriber Retention at CBS Interactive

July 1, 2016 - July 1, 2018

Managed digital marketing campaigns; collaborated with Product and cross-functional teams to improve engagement and retention; developed marketing tactics to drive growth; supervised retention staff.

Email Marketing Manager at PureWow

June 1, 2015 - July 1, 2016

Developed marketing strategies to drive site traffic via email, social, and paid channels; forged content partnerships; collaborated with Product and Editorial to inform content strategy.

Online Marketing Coordinator at Ann Inc.

May 1, 2013 - June 1, 2015

Executed lifecycle marketing campaigns driving incremental revenue; analyzed results, ran A/B tests, and reported on KPIs; collaborated with CRM, Creative, 3rd party vendors, and Email Service Providers to optimize email marketing.

Marketing Lead, Roon Labs at HARMAN International

December 1, 2024 - Present

Develops and oversees lifecycle marketing strategy to drive customer acquisition, retention, and revenue growth; established long-term vision and defined KPIs to measure success; partners with Data Science to map subscriber behavioral triggers, developing next-best-action logic and predictive models for churn mitigation and incremental lifetime value; leads cross-functional initiatives to optimize time-to-value and customer loyalty; scaled a best-in-class lifecycle organization by recruiting and mentoring a team of strategists, operators, and production specialists.