Available to hire
I’m a Digital Marketing Strategist and Brand Storyteller with a sharp eye for inbound growth and creative direction. Since 2017, I’ve helped brands leverage storytelling to align marketing strategy with business goals — crafting narratives rooted in consumer psychology. My passion is to design full-funnel content, email, and social media strategies — either independently or by leading cross-functional teams.
I thrive in fractional leadership roles that demand strategic insight, strong brand voice development, and a focus on measurable growth. I’ve worked with a wide range of personal brands and service providers — from business coaches and financial advisors to tech consultants and wellness experts. My experience spans both B2B and B2C thought leadership campaigns, supporting entrepreneurs in refining their messaging, increasing visibility, and building content systems that convert interest into qualified leads.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Content Strategy & Marketing Operations Consultant at Joy Joya Inc
September 1, 2024 - PresentSupport the agency by strategizing, planning, and executing B2B promotional marketing campaigns, product launches, and evergreen content marketing strategy. Coordinate and optimize all digital marketing operations, ensuring seamless client interactions and enhancing campaign performance. Implement project management tools to streamline workflows, driving operational efficiency across teams.
Marketing Project Manager at Joy Joya Inc
August 31, 2024 - August 21, 2025Led end-to-end project management, driving strategic planning, execution, and delivery for multiple marketing campaigns. Managed cross-functional teams, set deadlines, and ensured on-time, high-quality deliverables through data-driven decision-making. Collaborated on marketing strategy development, enhancing brand visibility for clients.
Digital Marketing Specialist at Joy Joya Inc
January 31, 2024 - August 21, 2025Developed and executed email marketing campaigns and SEO-optimized copy to increase visibility for luxury brands. Created multichannel marketing strategies to drive brand engagement and improve customer acquisition metrics.
Social Media Marketing Specialist at Skytop Digital Services
October 31, 2023 - August 21, 2025Developed and led social media strategies to boost brand awareness, increase engagement, and drive website traffic. Managed content creation, platform optimization, and analytics tracking across multiple channels to maximize ROI.
Copywriter / Content Creator at Skytop Digital Services
April 30, 2023 - August 21, 2025Wrote and edited compelling copy for web, email, and social media campaigns targeting B2B and B2C markets. Collaborated with design teams to ensure cohesive and visually engaging content, maintaining brand consistency.
Digital Marketing Consultant at Freelancer
April 30, 2022 - August 21, 2025Developed digital marketing strategies, including brand positioning, customer personas, and wireframes, for diverse clients. Produced optimized content for web, email, and social media to enhance online visibility and drive engagement.
Graphic Designer at Freelancer
November 30, 2020 - August 21, 2025Created comprehensive branding strategies, including logo design, brand guides, and marketing kits. Developed digital marketing materials for various clients, focusing on enhancing brand identity and market presence.
Community Manager & PR at Ascardio / Fundación Venezolana del Corazón
April 30, 2018 - August 21, 2025Spearheaded the creation of the Corazón en Forma magazine, managing editorial content, design, and distribution. Led community management and public relations efforts to raise awareness for health initiatives, organizing events and managing communications across multiple channels.
Content Strategy & Marketing Operations Consultant at Joy Joya Inc
September 1, 2024 - PresentSupport the agency by strategizing, planning, and executing B2B promotional marketing campaigns, product launches, and evergreen content marketing strategy. Coordinate and optimize all digital marketing operations, ensuring seamless client interactions and enhancing campaign performance. Implement project management tools to streamline workflows, driving operational efficiency across teams.
Marketing Project Manager at Joy Joya Inc
August 31, 2024 - August 21, 2025Led end-to-end project management, driving strategic planning, execution, and delivery for multiple marketing campaigns. Managed cross-functional teams, set deadlines, and ensured on-time, high-quality deliverables through data-driven decision-making. Collaborated on marketing strategy development, enhancing brand visibility for clients.
Digital Marketing Specialist at Joy Joya Inc
January 31, 2024 - August 21, 2025Developed and executed email marketing campaigns and SEO-optimized copy to increase visibility for luxury brands. Created multichannel marketing strategies to drive brand engagement and improve customer acquisition metrics.
Social Media Marketing Specialist at Skytop Digital Services
October 31, 2023 - August 21, 2025Developed and led social media strategies to boost brand awareness, increase engagement, and drive website traffic. Managed content creation, platform optimization, and analytics tracking across multiple channels to maximize ROI.
Copywriter / Content Creator at Skytop Digital Services
April 30, 2023 - August 21, 2025Wrote and edited compelling copy for web, email, and social media campaigns targeting B2B and B2C markets. Collaborated with design teams to ensure cohesive and visually engaging content, maintaining brand consistency.
Digital Marketing Consultant at Freelancer
April 30, 2022 - August 21, 2025Developed digital marketing strategies, including brand positioning, customer personas, and wireframes, for diverse clients. Produced optimized content for web, email, and social media to enhance online visibility and drive engagement.
Graphic Designer at Freelancer
November 30, 2020 - August 21, 2025Created comprehensive branding strategies, including logo design, brand guides, and marketing kits. Developed digital marketing materials for various clients, focusing on enhancing brand identity and market presence.
Community Manager & PR at Ascardio / Fundación Venezolana del Corazón
April 30, 2018 - August 21, 2025Spearheaded the creation of the Corazón en Forma magazine, managing editorial content, design, and distribution. Led community management and public relations efforts to raise awareness for health initiatives, organizing events and managing communications across multiple channels.
Content Strategy & Marketing Operations Consultant at Joy Joya Inc
September 1, 2024 - PresentSupported the agency by strategizing, planning, and executing B2B promotional marketing campaigns, product launches, and evergreen content marketing strategy. Coordinated and optimized all digital marketing operations to ensure seamless client interactions and enhance campaign performance. Implemented project management tools to streamline workflows, driving operational efficiency across teams.
Marketing Project Manager at Joy Joya Inc
August 31, 2024 - August 25, 2025Led end-to-end project management, driving strategic planning, execution, and delivery for multiple marketing campaigns. Managed cross-functional teams, set deadlines, and ensured on-time, high-quality deliverables through data-driven decision-making. Collaborated on marketing strategy development, enhancing brand visibility for clients.
Digital Marketing Specialist at Joy Joya Inc
January 31, 2024 - August 25, 2025Developed and executed email marketing campaigns and SEO-optimized copy to increase visibility for luxury brands. Created multichannel marketing strategies to drive brand engagement and improve customer acquisition metrics.
Social Media Marketing Specialist at Skytop Digital Services
October 31, 2023 - August 25, 2025Developed and led social media strategies to boost brand awareness, increase engagement, and drive website traffic. Managed content creation, platform optimization, and analytics tracking across multiple channels to maximize ROI.
Copywriter / Content Creator at Skytop Digital Services
April 30, 2023 - August 25, 2025Wrote and edited compelling copy for web, email, and social media campaigns targeting B2B and B2C markets. Collaborated with design teams to ensure cohesive and visually engaging content, maintaining brand consistency.
Digital Marketing Consultant at Freelancer
April 30, 2022 - August 25, 2025Developed digital marketing strategies including brand positioning, customer personas, and wireframes for diverse clients. Produced optimized content for web, email, and social media to enhance online visibility and drive engagement.
Graphic Designer at Freelancer
November 30, 2020 - August 25, 2025Created comprehensive branding strategies including logo design, brand guides, and marketing kits. Developed digital marketing materials for various clients focusing on enhancing brand identity and market presence.
Community Manager & PR at Ascardio / Fundación Venezolana del Corazón
April 30, 2018 - August 25, 2025Spearheaded the creation of the Corazón en Forma magazine, managing editorial content, design, and distribution. Led community management and public relations efforts to raise awareness for health initiatives, organizing events and managing communications across multiple channels.
Content Strategy & Marketing Operations Consultant at Joy Joya Inc
September 1, 2024 - PresentSupported the agency by strategizing, planning, and executing B2B promotional marketing campaigns, product launches, and evergreen content marketing strategies. Coordinated and optimized all digital marketing operations, ensuring seamless client interactions and enhancing campaign performance. Implemented project management tools to streamline workflows, driving operational efficiency across teams.
Marketing Project Manager at Joy Joya Inc
August 31, 2024 - August 25, 2025Led end-to-end project management, driving strategic planning, execution, and delivery for multiple marketing campaigns. Managed cross-functional teams, set deadlines, and ensured on-time, high-quality deliverables through data-driven decision-making. Collaborated on marketing strategy development, enhancing brand visibility for clients.
Digital Marketing Specialist at Joy Joya Inc
January 31, 2024 - August 25, 2025Developed and executed email marketing campaigns and SEO-optimized copy to increase visibility for luxury brands. Created multichannel marketing strategies to drive brand engagement and improve customer acquisition metrics.
Social Media Marketing Specialist at Skytop Digital Services
October 31, 2023 - August 25, 2025Developed and led social media strategies to boost brand awareness, increase engagement, and drive website traffic. Managed content creation, platform optimization, and analytics tracking across multiple channels to maximize ROI.
Copywriter / Content Creator at Skytop Digital Services
April 30, 2023 - August 25, 2025Wrote and edited compelling copy for web, email, and social media campaigns targeting B2B and B2C markets. Collaborated with design teams to ensure cohesive and visually engaging content, maintaining brand consistency.
Digital Marketing Consultant at Freelancer
April 30, 2022 - August 25, 2025Developed digital marketing strategies including brand positioning, customer personas, and wireframes for diverse clients. Produced optimized content for web, email, and social media to enhance online visibility and drive engagement.
Graphic Designer at Freelancer
November 30, 2020 - August 25, 2025Created comprehensive branding strategies including logo design, brand guides, and marketing kits. Developed digital marketing materials for various clients, focusing on enhancing brand identity and market presence.
Community Manager & PR at Ascardio / Fundación Venezolana del Corazón
April 30, 2018 - August 25, 2025Spearheaded the creation of the Corazón en Forma magazine, managing editorial content, design, and distribution. Led community management and public relations efforts to raise awareness for health initiatives, organizing events and managing communications across multiple channels.
Content Strategy & Marketing Operations Consultant at Joy Joya Inc
September 1, 2024 - PresentSupported the agency by strategizing, planning, and executing B2B promotional marketing campaigns, product launches, and evergreen content marketing strategy. Coordinated and optimized all digital marketing operations, ensuring seamless client interactions and enhancing campaign performance. Implemented project management tools to streamline workflows, driving operational efficiency across teams.
Marketing Project Manager at Joy Joya Inc
August 31, 2024 - August 25, 2025Led end-to-end project management, driving strategic planning, execution, and delivery for multiple marketing campaigns. Managed cross-functional teams, set deadlines, and ensured on-time, high-quality deliverables through data-driven decision-making. Collaborated on marketing strategy development, enhancing brand visibility for clients.
Digital Marketing Specialist at Joy Joya Inc
January 31, 2024 - August 25, 2025Developed and executed email marketing campaigns and SEO-optimized copy to increase visibility for luxury brands. Created multichannel marketing strategies to drive brand engagement and improve customer acquisition metrics.
Social Media Marketing Specialist at Skytop Digital Services
October 31, 2023 - August 25, 2025Developed and led social media strategies to boost brand awareness, increase engagement, and drive website traffic. Managed content creation, platform optimization, and analytics tracking across multiple channels to maximize ROI.
Copywriter / Content Creator at Skytop Digital Services
April 30, 2023 - August 25, 2025Wrote and edited compelling copy for web, email, and social media campaigns targeting B2B and B2C markets. Collaborated with design teams to ensure cohesive and visually engaging content, maintaining brand consistency.
Digital Marketing Consultant at Freelancer
April 30, 2022 - August 25, 2025Developed digital marketing strategies, including brand positioning, customer personas, and wireframes, for diverse clients. Produced optimized content for web, email, and social media to enhance online visibility and drive engagement.
Graphic Designer at Freelancer
November 30, 2020 - August 25, 2025Created comprehensive branding strategies, including logo design, brand guides, and marketing kits. Developed digital marketing materials for various clients, focusing on enhancing brand identity and market presence.
Community Manager & PR at Ascardio / Fundación Venezolana del Corazón
April 30, 2018 - August 25, 2025Spearheaded the creation of the Corazón en Forma magazine, managing editorial content, design, and distribution. Led community management and public relations efforts to raise awareness for health initiatives, organizing events and managing communications across multiple channels.
Education
Business Fundamentals: Project Management at The Open University Business School
October 1, 2020 - October 1, 2020Business Administration & Management at Universidad Nacional Abierta
January 1, 2014 - January 1, 2017Business Fundamentals: Project Management at The Open University Business School
January 11, 2030 - October 1, 2020Business Administration & Management at Universidad Nacional Abierta
January 1, 2014 - January 1, 2017Business Fundamentals: Project Management at The Open University Business School
October 1, 2020 - August 25, 2025Business Administration & Management at Universidad Nacional Abierta
January 1, 2014 - January 1, 2017Business Fundamentals: Project Management at The Open University Business School
January 1, 2020 - October 1, 2020Business Administration & Management at Universidad Nacional Abierta
January 1, 2014 - January 1, 2017Business Fundamentals: Project Management at The Open University Business School
January 1, 2020 - October 1, 2020Business Administration & Management at Universidad Nacional Abierta
January 1, 2014 - January 1, 2017Qualifications
Notion Advanced Badge
September 1, 2024 - August 21, 2025Notion Essentials Badge
March 1, 2024 - August 21, 2025Become a Digital Marketing Specialist
February 1, 2022 - August 21, 2025Email and Newsletter Marketing Foundations
February 1, 2022 - August 21, 2025Google Ads Essential Training
February 1, 2022 - August 21, 2025Marketing on Facebook
February 1, 2022 - August 21, 2025Marketing on Instagram
February 1, 2022 - August 21, 2025Content Marketing Foundations
January 1, 2022 - August 21, 2025Redacción Creativa Publicitaria (Creative Copywriting)
February 1, 2021 - August 21, 2025Business Fundamentals: Project Management
October 1, 2020 - August 21, 2025Strategic Planning Foundations
February 1, 2022 - August 21, 2025Introduction to Graphic Design
February 1, 2022 - August 21, 2025HTML Essential Training
February 1, 2022 - August 21, 2025Google Analytics 4 (GA4) Essential Training
January 1, 2022 - August 21, 2025SEO Foundations
January 1, 2022 - August 21, 2025EF Standard English Test (EF SET) — C2 Proficient
November 1, 2020 - August 21, 2025Notion Advanced Badge
September 1, 2024 - August 21, 2025Notion Essentials Badge
March 1, 2024 - August 21, 2025Become a Digital Marketing Specialist
February 1, 2022 - August 21, 2025Email and Newsletter Marketing Foundations
February 1, 2022 - August 21, 2025Google Ads Essential Training
February 1, 2022 - August 21, 2025Marketing on Facebook
February 1, 2022 - August 21, 2025Marketing on Instagram
February 1, 2022 - August 21, 2025Content Marketing Foundations
January 1, 2022 - August 21, 2025Redacción Creativa Publicitaria (Creative Copywriting)
February 1, 2021 - August 21, 2025Business Fundamentals: Project Management
October 1, 2020 - August 21, 2025Strategic Planning Foundations
February 1, 2022 - August 21, 2025Introduction to Graphic Design
February 1, 2022 - August 21, 2025HTML Essential Training
February 1, 2022 - August 21, 2025Google Analytics 4 (GA4) Essential Training
January 1, 2022 - August 21, 2025SEO Foundations
January 1, 2022 - August 21, 2025Become a Digital Marketing Specialist
February 1, 2022 - August 25, 2025Email and Newsletter Marketing Foundations
February 1, 2022 - August 25, 2025Google Ads Essential Training
February 1, 2022 - August 25, 2025Marketing on Facebook
February 1, 2022 - August 25, 2025Marketing on Instagram
February 1, 2022 - August 25, 2025Content Marketing Foundations
January 1, 2022 - August 25, 2025Redacción Creativa Publicitaria (Creative Copywriting)
February 1, 2021 - August 25, 2025Business Fundamentals: Project Management
October 1, 2020 - August 25, 2025Strategic Planning Foundations
February 1, 2022 - August 25, 2025Notion Advanced Badge
September 1, 2024 - August 25, 2025Notion Essentials Badge
March 1, 2024 - August 25, 2025Introduction to Graphic Design
February 1, 2022 - August 25, 2025HTML Essential Training
February 1, 2022 - August 25, 2025Google Analytics 4 (GA4) Essential Training
January 1, 2022 - August 25, 2025SEO Foundations
January 1, 2022 - August 25, 2025Become a Digital Marketing Specialist
February 1, 2022 - August 25, 2025Email and Newsletter Marketing Foundations
February 1, 2022 - August 25, 2025Google Ads Essential Training
February 1, 2022 - August 25, 2025Marketing on Facebook
February 1, 2022 - August 25, 2025Marketing on Instagram
February 1, 2022 - August 25, 2025Content Marketing Foundations
January 1, 2022 - August 25, 2025Redacción Creativa Publicitaria (Creative Copywriting)
February 1, 2021 - August 25, 2025Business Fundamentals: Project Management
October 1, 2020 - August 25, 2025Strategic Planning Foundations
February 1, 2022 - August 25, 2025Notion Advanced Badge
September 1, 2024 - August 25, 2025Notion Essentials Badge
March 1, 2024 - August 25, 2025Introduction to Graphic Design
February 1, 2022 - August 25, 2025HTML Essential Training
February 1, 2022 - August 25, 2025Google Analytics 4 (GA4) Essential Training
January 1, 2022 - August 25, 2025SEO Foundations
January 1, 2022 - August 25, 2025Become a Digital Marketing Specialist
February 1, 2022 - August 25, 2025Email and Newsletter Marketing Foundations
February 1, 2022 - August 25, 2025Google Ads Essential Training
February 1, 2022 - August 25, 2025Marketing on Facebook
February 1, 2022 - August 25, 2025Marketing on Instagram
February 1, 2022 - August 25, 2025Content Marketing Foundations
January 1, 2022 - August 25, 2025Redacción Creativa Publicitaria (Creative Copywriting)
February 1, 2021 - August 25, 2025Business Fundamentals: Project Management
October 1, 2020 - August 25, 2025Strategic Planning Foundations
February 1, 2022 - August 25, 2025Notion Advanced Badge
September 1, 2024 - August 25, 2025Notion Essentials Badge
March 1, 2024 - August 25, 2025Introduction to Graphic Design
February 1, 2022 - August 25, 2025HTML Essential Training
February 1, 2022 - August 25, 2025Google Analytics 4 (GA4) Essential Training
January 1, 2022 - August 25, 2025SEO Foundations
January 1, 2022 - August 25, 2025Industry Experience
Retail, Professional Services, Media & Entertainment, Wholesale & Distribution, Consumer Goods, Software & Internet, Education, Non-Profit Organization, Healthcare
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