Hi, I’m Catalina Zavala Olvera, a versatile Graphic Designer and Illustrator based in Charlotte, NC, with 8+ years of agency and freelance experience shaping brand systems and campaigns across print, digital, and web. I specialize in turning concepts into clear, intentional visuals and thrive on collaborating with cross-functional teams to deliver cohesive storytelling from concept through production. I love creating original illustrations and brand systems that make campaigns memorable and accessible to communities. When I’m not designing, I enjoy refining website layouts, UX-friendly interfaces, and motion-ready assets that keep brands fresh and consistent across channels.

Catalina Zavala Olvera

Hi, I’m Catalina Zavala Olvera, a versatile Graphic Designer and Illustrator based in Charlotte, NC, with 8+ years of agency and freelance experience shaping brand systems and campaigns across print, digital, and web. I specialize in turning concepts into clear, intentional visuals and thrive on collaborating with cross-functional teams to deliver cohesive storytelling from concept through production. I love creating original illustrations and brand systems that make campaigns memorable and accessible to communities. When I’m not designing, I enjoy refining website layouts, UX-friendly interfaces, and motion-ready assets that keep brands fresh and consistent across channels.

Available to hire

Hi, I’m Catalina Zavala Olvera, a versatile Graphic Designer and Illustrator based in Charlotte, NC, with 8+ years of agency and freelance experience shaping brand systems and campaigns across print, digital, and web. I specialize in turning concepts into clear, intentional visuals and thrive on collaborating with cross-functional teams to deliver cohesive storytelling from concept through production.

I love creating original illustrations and brand systems that make campaigns memorable and accessible to communities. When I’m not designing, I enjoy refining website layouts, UX-friendly interfaces, and motion-ready assets that keep brands fresh and consistent across channels.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Digital & Graphic Designer at Yellow Duck Marketing
December 1, 2023 - Present
Lead concept development and execution for brand, print, and digital campaigns supporting municipalities and community-focused organizations. Design campaign assets across social, events, and public-facing initiatives with consistent, long-term use. Develop original illustration work to strengthen storytelling and campaign recognizability. Partner with art direction, project management, and social teams to meet active timelines without sacrificing quality. Contribute to website design by building layouts and visual systems aligned with UX/UI goals. Maintain and evolve brand systems for retainer clients, ensuring fresh work while staying aligned with established direction.
Jr. Graphic Designer at Yellow Duck Marketing
August 1, 2021 - December 1, 2023
Designed print collateral, social content, and web assets across a range of client accounts and industries. Built and applied brand identity systems across campaigns to ensure consistency and clarity. Created original illustrations to support campaign storytelling and differentiate client work. Assisted in motion and digital layout work to expand campaign reach and engagement.
Graphic Designer at ByFarr Design House
January 1, 2020 - December 31, 2021
Designed editorial layouts, social campaigns, and marketing assets for Fig Columbia & Aiken Magazine. Supported and styled photo shoots, shaping visual direction through prop selection and composition. Created stop-motion content to add movement and increase digital engagement across platforms. Collaborated with marketing on email campaigns, blog content, and digital ads.
Design Intern at ByFarr Design House
January 1, 2019 - December 31, 2020
Assisted with branding projects, print production, and studio workflow across multiple clients. Supported day-to-day execution of creative work in a fast-paced studio environment. Prepared presentation materials and helped assemble client-facing deliverables.

Education

Bachelor of Arts in Visual Communication Design at Winthrop University
January 11, 2030 - January 1, 2019

Qualifications

AIGA CLT Design Continuum Fund / AIGA WorldStudio Scholarship
January 1, 2018 - May 29, 2026
Beer & Branding AIGA CLT – 3rd Place
January 1, 2017 - May 29, 2026
Beer & Branding AIGA CLT – Runner Up
January 1, 2018 - May 29, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services