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Hi, I’m Catalina Zavala Olvera, a versatile Graphic Designer and Illustrator based in Charlotte, NC, with 8+ years of agency and freelance experience shaping brand systems and campaigns across print, digital, and web. I specialize in turning concepts into clear, intentional visuals and thrive on collaborating with cross-functional teams to deliver cohesive storytelling from concept through production. I love creating original illustrations and brand systems that make campaigns memorable and accessible to communities. When I’m not designing, I enjoy refining website layouts, UX-friendly interfaces, and motion-ready assets that keep brands fresh and consistent across channels.…Hi, I’m Catalina Zavala Olvera, a versatile Graphic Designer and Illustrator based in Charlotte, NC, with 8+ years of agency and freelance experience shaping brand systems and campaigns across print, digital, and web. I specialize in turning concepts into clear, intentional visuals and thrive on collaborating with cross-functional teams to deliver cohesive storytelling from concept through production. I love creating original illustrations and brand systems that make campaigns memorable and accessible to communities. When I’m not designing, I enjoy refining website layouts, UX-friendly interfaces, and motion-ready assets that keep brands fresh and consistent across channels.

Catalina Zavala Olvera

Graphic Designer, Designer, Illustrator, +2

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Hi, I’m Catalina Zavala Olvera, a versatile Graphic Designer and Illustrator based in Charlotte, NC, with 8+ years of agency and freelance experience shaping brand systems and campaigns across print, digital, and web. I specialize in turning concepts into clear, intentional visuals and thrive on collaborating with cross-functional teams to deliver cohesive storytelling from concept through production. I love creating original illustrations and brand systems that make campaigns memorable and accessible to communities. When I’m not designing, I enjoy refining website layouts, UX-friendly interfaces, and motion-ready assets that keep brands fresh and consistent across channels.…Hi, I’m Catalina Zavala Olvera, a versatile Graphic Designer and Illustrator based in Charlotte, NC, with 8+ years of agency and freelance experience shaping brand systems and campaigns across print, digital, and web. I specialize in turning concepts into clear, intentional visuals and thrive on collaborating with cross-functional teams to deliver cohesive storytelling from concept through production. I love creating original illustrations and brand systems that make campaigns memorable and accessible to communities. When I’m not designing, I enjoy refining website layouts, UX-friendly interfaces, and motion-ready assets that keep brands fresh and consistent across channels.

Available to hire

Hi, I’m Catalina Zavala Olvera, a versatile Graphic Designer and Illustrator based in Charlotte, NC, with 8+ years of agency and freelance experience shaping brand systems and campaigns across print, digital, and web. I specialize in turning concepts into clear, intentional visuals and thrive on collaborating with cross-functional teams to deliver cohesive storytelling from concept through production.

I love creating original illustrations and brand systems that make campaigns memorable and accessible to communities. When I’m not designing, I enjoy refining website layouts, UX-friendly interfaces, and motion-ready assets that keep brands fresh and consistent across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Digital & Graphic Designer at Yellow Duck Marketing

December 1, 2023 - Present

Lead concept development and execution for brand, print, and digital campaigns supporting municipalities and community-focused organizations. Design campaign assets across social, events, and public-facing initiatives with consistent, long-term use. Develop original illustration work to strengthen storytelling and campaign recognizability. Partner with art direction, project management, and social teams to meet active timelines without sacrificing quality. Contribute to website design by building layouts and visual systems aligned with UX/UI goals. Maintain and evolve brand systems for retainer clients, ensuring fresh work while staying aligned with established direction.

Jr. Graphic Designer at Yellow Duck Marketing

August 1, 2021 - December 1, 2023

Designed print collateral, social content, and web assets across a range of client accounts and industries. Built and applied brand identity systems across campaigns to ensure consistency and clarity. Created original illustrations to support campaign storytelling and differentiate client work. Assisted in motion and digital layout work to expand campaign reach and engagement.

Graphic Designer at ByFarr Design House

January 1, 2020 - December 31, 2021

Designed editorial layouts, social campaigns, and marketing assets for Fig Columbia & Aiken Magazine. Supported and styled photo shoots, shaping visual direction through prop selection and composition. Created stop-motion content to add movement and increase digital engagement across platforms. Collaborated with marketing on email campaigns, blog content, and digital ads.

Design Intern at ByFarr Design House

January 1, 2019 - December 31, 2020

Assisted with branding projects, print production, and studio workflow across multiple clients. Supported day-to-day execution of creative work in a fast-paced studio environment. Prepared presentation materials and helped assemble client-facing deliverables.