Catalina Mas Pohmajevic

Built performance reports and uncovered optimization opportunities, collaborating with stakeholders to refine targeting and content strategies – driving a 30% lift in CVR and a 17% improvement in ROAS. Analyzed 1P, 3P, and raw client data to provide insights that inform marketing strategies, driving +35% YoY revenue growth for the agency's largest account. Developed automated solutions that reduced analysis time by 75%, improving overall efficiency from 4 weeks to just 1.

Led BI and analytics initiatives across multiple clients, translating 1P and 3P data into actionable strategic insights and executive-ready recommendations. Drove optimization of channel, targeting and content strategies, achieving a 30% lift in CVR, 17% improvement in ROAS, and contributing to +35% YoY revenue growth for a key account. Designed and implemented automated reporting solutions, reducing analysis time by 75% (from 4 weeks to 1). Analyzed, tracked, and reported key Healthcare CRM performance metrics, supporting data-driven decision-making across multiple teams. Developed Power BI reports using Veeva CRM and Salesforce data to monitor adoption and engagement. Supported 5+ Nestlé markets in the adoption of Sales Tech Engagement Applications through enablement materials and internal communications. Delivered Power BI dashboards supporting pricing strategy and data-driven decision-making. Audited and optimized pricing tools and reporting processes to improve accuracy and effic

Led BI and analytics initiatives across multiple clients, translating 1P and 3P data into actionable strategic insights and executive-ready recommendations. Drove optimization of channel, targeting and content strategies, achieving a 30% lift in CVR, 17% improvement in ROAS, and contributing to +35% YoY revenue growth for a key account. Designed and implemented automated reporting solutions, reducing analysis time by 75% (from 4 weeks to 1). Analyzed, tracked, and reported key Healthcare CRM performance metrics, supporting data-driven decision-making across multiple teams. Developed Power BI reports using Veeva CRM and Salesforce data to monitor adoption and engagement.