Available to hire
Hi there! I’m Catherine Woodard, a resourceful marketing professional with 8 years of experience driving audience engagement, boosting conversion rates, and increasing brand awareness. I specialize in copywriting, conversion strategy, and digital marketing across email, web, and social channels, with hands-on work in email campaigns, content strategy, and cross-functional collaboration for both B2B and B2C brands.
I enjoy turning data into compelling brand messaging and collaborating across teams to craft campaigns that move people from awareness to action. I’m open to contract roles or ongoing W2 opportunities and excited to help brands tell their stories with clarity, creativity, and measurable impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Marketing Associate (Contract) at CEG Solutions
January 31, 2025 - July 30, 2025Boosted email open rates by 500-600% through A/B subject line testing and expanded outreach into private sectors. Led marketing decisions across email, social, and web with presentations to C-Suite executives. Directed strategic initiatives including conferences and outreach, guiding the sales team towards targets. Developed persuasive copy that gained 700 new LinkedIn newsletter followers within the first month.
Copywriter (Contract) at EAB
July 31, 2023 - July 30, 2025Directed UX layout in CMS under tight deadlines collaborating with design on emails and landing pages. Optimized marketing funnels with purposeful CTA links to drive awareness and conversion. Collaborated cross-functionally with copywriters, designers, and art directors to create engaging email campaigns and landing pages targeting prospective college students and families.
Copywriter & Art Director (Contract) at MediNatura
November 30, 2023 - July 30, 2025Improved SEO, sales, and brand identity by creating a user-friendly website for a multi-million dollar company. Achieved a 654% increase in website visits compared to previous site. Grew sales by 134% and increased order value by 30% within 3 weeks of deployment. Boosted conversion rates by 223% by crafting and editing on-brand copy.
Copywriter & Editor (Contract) at Microba Life Sciences
May 31, 2022 - July 30, 2025Enhanced consumer and healthcare professional brand voices for increased conversion in collaboration with marketing. Increased CTR by 114.29% through iterative Facebook Ads copy. Recognized by Facebook Ads manager for delivering winning copy.
Copywriter & Editor (Contract) at Digbi Health
September 30, 2021 - July 30, 2025Produced technical writing across SMS, email, and user interfaces targeting B2B and B2C audiences. Improved conversion rates by 34.39% using consumer research insights in email campaigns. Praised by UX product manager for proactive A/B testing initiatives to inform fitness/gene report campaigns.
Lead Editor (Contract) at TKE
August 31, 2021 - July 30, 2025Established brand authority during the organization's first year. Achieved email newsletter CTR 163% above industry average. Boosted digital ad reach by 168%, clicks by +1000%, and cut cost per click by 52% through data-driven content strategy improvements.
Content Strategist (Contract) at Capital One
August 31, 2019 - July 30, 2025Managed campaign content delivery through CMS, ensuring seamless coordination of written and visual assets to business lines. Delivered client presentations showcasing design skills. Validated APIs demonstrating problem-solving abilities.
Marketing Specialist (Contract) at Kent Communications
May 31, 2019 - July 30, 2025Provided copywriting for websites, social media, and products including SEO optimization. Researched and created Google Ads feed sheets and analyzed campaign impressions. Managed content for Wordpress sites enhancing brand awareness and conversions.
Senior Marketing Associate (Contract) at CEG Solutions
January 31, 2025 - July 30, 2025Boosted email open rates by 500-600% through A/B subject line testing and other strategies to expand into private sectors. Led marketing decisions including email, social, and web by delivering high-impact presentations to C-Suite executives. Drove key strategic initiatives, including conferences and outreach, and directed the sales team towards targets. Increased outreach by developing persuasive copy highlighting CEG’s unique value proposition, achieving 700 new LinkedIn newsletter followers within the first month.
Copywriter (Contract) at EAB
July 31, 2023 - July 30, 2025Directed UX layout under tight deadlines in CMS through design collaboration in emails and landing pages. Optimized marketing funnels with purposeful CTA links to drive awareness and conversion. Collaborated with a multidisciplinary team of copywriters, graphic/web designers, and art directors to create compelling email campaigns and landing pages tailored to engage prospective college students and their families.
Copywriter (Contract) at EAB
July 31, 2024 - July 30, 2025Directed UX layout under tight deadlines in CMS through design collaboration in emails and landing pages. Optimized marketing funnels with purposeful CTA links to drive awareness and conversion. Collaborated with a multidisciplinary team of copywriters, graphic/web designers, and art directors to create compelling email campaigns and landing pages tailored to engage prospective college students and their families.
Copywriter & Art Director (Contract) at MediNatura
November 30, 2023 - July 30, 2025Improved SEO, sales, and brand identity by creating a user-friendly website for a multi-million dollar company. Achieved 654% increase in website visits during initial operational stage compared to former site. Grew sales for company website by 134%, generated 30% more order value within 3 weeks of web deployment, and increased conversion rates by 223% by crafting and editing on-brand copy.
Copywriter & Editor (Contract) at Microba Life Sciences
May 31, 2022 - July 30, 2025Improved consumer and HCP brand’s tone of voice for increased conversion in collaboration with the marketing team. Increased CTR by 114.29% through team collaboration and iterations based on Facebook Ads data. Elevated the brand’s voice and was recognized by the Facebook Ads manager to continue using winning copy.
Copywriter & Editor (Contract) at Digbi Health
September 30, 2021 - July 30, 2025Empowered B2B and B2C audiences as a technical writer through SMS, email, and user interfaces for better, healthier lives. Used consumer research to enhance conversion rates in “L2” emails from the previous campaign by 34.39%, leveraging insights on serotonin, sugar, and personalized nutrition. Acknowledged by UX product manager for demonstrating proactive initiative on A/B testing for a fitness/gene report email campaign to gain valuable data to inform the next campaigns.
Lead Editor (Contract) at TKE
August 31, 2021 - July 30, 2025Successfully established brand authority during the non-profit organization’s first year of business. Achieved a CTR of 163% higher than the industry average for an email newsletter campaign. Boosted digital ads reach by 168%, increased total clicks by +1,000%, and reduced cost per click by 52% via valuable analysis on improving content strategy and copy.
Content Strategist (Contract) at Capital One
August 31, 2019 - July 30, 2025Entered campaign content into company CMS (ACS & Chariot) and ensured seamless delivery of written and visual assets to partnership and bank business lines while managing QC and resolving technical issues. Delivered captivating presentations to the clients, showcasing exceptional design skills and attention to detail in layout. Validated APIs in Postman, demonstrating problem-solving abilities and a diligent approach to resolving technical issues.
Marketing Specialist (Contract) at Kent Communications
May 31, 2019 - July 30, 2025Provided website, social, and product copywriting, SEO copywriting, and website SEO optimization. Researched the most effective Google Ad & keyword types, created Google feed sheets, and analyzed impressions. Managed written and visual content for Wordpress sites to improve awareness and conversions, including product descriptions for Jopa and user experience for U.S. Electric.
Senior Marketing Associate (Contract) at CEG Solutions
January 31, 2025 - July 30, 2025Boosted email open rates by 500-600% through A/B subject line testing and other strategies to expand into private sectors. Led marketing decisions including email, social, and web by delivering high-impact presentations to C-Suite executives. Drove key strategic initiatives, including conferences and outreach, and directed the sales team towards targets. Increased outreach by developing persuasive copy highlighting CEG’s unique value proposition, achieving 700 new LinkedIn newsletter followers within the first month.
Copywriter (Contract) at EAB
July 31, 2023 - July 30, 2025Directed UX layout under tight deadlines in CMS through design collaboration in emails and landing pages. Optimized marketing funnels with purposeful CTA links to drive awareness and conversion. Collaborated with a multidisciplinary team of copywriters, graphic/web designers, and art directors to create compelling email campaigns and landing pages tailored to engage prospective college students and their families.
Copywriter (Contract) at EAB
July 31, 2024 - July 30, 2025Directed UX layout under tight deadlines in CMS through design collaboration in emails and landing pages. Optimized marketing funnels with purposeful CTA links to drive awareness and conversion. Collaborated with a multidisciplinary team of copywriters, graphic/web designers, and art directors to create compelling email campaigns and landing pages tailored to engage prospective college students and their families.
Copywriter & Art Director (Contract) at MediNatura
November 30, 2023 - July 30, 2025Improved SEO, sales, and brand identity by creating a user-friendly website for a multi-million dollar company. Achieved 654% increase in website visits during initial operational stage compared to former site. Grew sales for company website by 134%, generated 30% more order value within 3 weeks of web deployment, and increased conversion rates by 223% by crafting and editing on-brand copy.
Copywriter & Editor (Contract) at Microba Life Sciences
May 31, 2022 - July 30, 2025Improved consumer and HCP brand’s tone of voice for increased conversion in collaboration with the marketing team. Increased CTR by 114.29% through team collaboration and iterations based on Facebook Ads data. Elevated the brand’s voice and was recognized by the Facebook Ads manager to continue to use winning copy.
Copywriter & Editor (Contract) at Digbi Health
September 30, 2021 - July 30, 2025Empowered B2B and B2C audiences as a technical writer through SMS, email, and user interfaces for better, healthier lives. Used consumer research to enhance conversion rates in “L2” emails from the previous campaign by 34.39%, leveraging insights on serotonin, sugar, and personalized nutrition. Acknowledged by UX product manager for demonstrating proactive initiative on A/B testing for a fitness/gene report email campaign to gain valuable data to inform the next campaigns.
Lead Editor (Contract) at TKE
August 31, 2021 - July 30, 2025Successfully established brand authority during the non-profit organization’s first year of business. Achieved a CTR of 163% higher than the industry average for an email newsletter campaign. Boosted digital ads reach by 168%, increased total clicks by +1,000%, and reduced cost per click by 52% via valuable analysis on improving content strategy and copy.
Content Strategist (Contract) at Capital One
August 31, 2019 - July 30, 2025Entered campaign content into company CMS and ensured seamless delivery of written and visual assets to partnership and bank business lines while managing QC and resolving technical issues. Delivered captivating presentations to the clients, showcasing exceptional design skills and attention to detail in layout. Validated APIs in Postman, demonstrating problem-solving abilities and a diligent approach to resolving technical issues.
Marketing Specialist (Contract) at Kent Communications
May 31, 2019 - July 30, 2025Provided website, social, and product copywriting, SEO copywriting, and website SEO optimization. Researched the most effective Google Ad & keyword types, created Google feed sheets, and analyzed impressions. Managed written and visual content for Wordpress sites to improve awareness and conversions, including product descriptions for Jopa and user experience for U.S. Electric.
Senior Marketing Associate (Contract) at CEG Solutions
January 31, 2025 - July 30, 2025Boosted email open rates by 500-600% through A/B subject line testing and other strategies to expand into private sectors. Led marketing decisions including email, social, and web by delivering high-impact presentations to C-Suite executives. Drove key strategic initiatives such as conferences and outreach, and directed the sales team towards targets. Increased outreach by developing persuasive copy highlighting CEG’s unique value proposition, achieving 700 new LinkedIn newsletter followers within the first month.
Copywriter (Contract) at EAB
July 31, 2024 - July 30, 2025Directed UX layout under tight deadlines in CMS through design collaboration in emails and landing pages. Optimized marketing funnels with purposeful CTA links to drive awareness and conversion. Collaborated with a multidisciplinary team of copywriters, graphic/web designers, and art directors to create compelling email campaigns and landing pages tailored to engage prospective college students and their families.
Copywriter & Art Director (Contract) at MediNatura
November 30, 2023 - July 30, 2025Improved SEO, sales, and brand identity by creating a user-friendly website for a multi-million dollar company. Achieved 654% increase in website visits during initial operational stage compared to former site. Grew sales for company website by 134%, generated 30% more order value within 3 weeks of web deployment, and increased conversion rates by 223% by crafting and editing on-brand copy.
Copywriter & Editor (Contract) at Microba Life Sciences
May 31, 2022 - July 30, 2025Improved consumer and HCP brand’s tone of voice for increased conversion in collaboration with the marketing team. Increased CTR by 114.29% through team collaboration and iterations based on Facebook Ads data. Elevated the brand’s voice and was recognized by the Facebook Ads manager to “continue to use winning copy.”
Copywriter & Editor (Contract) at Digbi Health
September 30, 2021 - July 30, 2025Empowered B2B and B2C audiences as a technical writer through SMS, email, and user interfaces for better, healthier lives. Used consumer research to enhance conversion rates in “L2” emails from the previous campaign by 34.39%, leveraging insights on serotonin, sugar, and personalized nutrition. Acknowledged by UX product manager for demonstrating proactive initiative on A/B testing for a fitness/gene report email campaign to gain valuable data to inform the next campaigns.
Lead Editor (Contract) at TKE
August 31, 2021 - July 30, 2025Successfully established brand authority during the non-profit organization’s first year of business. Achieved a CTR of 163% higher than the industry average for an email newsletter campaign. Boosted digital ads reach by 168%, increased total clicks by +1,000%, and reduced cost per click by 52% via valuable analysis on improving content strategy and copy.
Content Strategist (Contract) at Capital One
August 31, 2019 - July 30, 2025Entered campaign content into company CMS (ACS & Chariot) and ensured seamless delivery of written and visual assets to partnership and bank business lines while managing QC and resolving technical issues. Delivered captivating presentations to the clients, showcasing exceptional design skills and attention to detail in layout. Validated APIs in Postman, demonstrating problem-solving abilities and a diligent approach to resolving technical issues.
Marketing Specialist (Contract) at Kent Communications
May 31, 2019 - July 30, 2025Provided website, social, and product copywriting, SEO copywriting, and website SEO optimization. Researched the most effective Google Ad & keyword types, created Google feed sheets, and analyzed impressions. Managed written and visual content for Wordpress sites to improve awareness and conversions, including product descriptions for Jopa and user experience for U.S. Electric.
Senior Marketing Associate (Contract) at CEG Solutions
January 31, 2025 - July 30, 2025Boosted email open rates by 500-600% through A/B subject line testing and other strategies to expand into private sectors. Led marketing decisions across email, social, and web channels by delivering high-impact presentations to C-Suite executives. Drove key strategic initiatives including conferences and outreach efforts, and directed the sales team towards targets. Increased outreach by developing persuasive copy highlighting CEG’s unique value proposition, achieving 700 new LinkedIn newsletter followers within the first month.
Copywriter (Contract) at EAB
July 31, 2023 - July 30, 2025Directed UX layout under tight deadlines using a CMS through collaborative design in emails and landing pages. Optimized marketing funnels with purposeful CTA links to drive awareness and conversion. Collaborated with copywriters, graphic/web designers, and art directors to create compelling email campaigns and landing pages tailored to engage prospective college students and their families.
Copywriter (Contract) at EAB
July 31, 2024 - July 30, 2025Directed UX layout under tight deadlines using a CMS through collaborative design in emails and landing pages. Optimized marketing funnels with purposeful CTA links to drive awareness and conversion. Collaborated with copywriters, graphic/web designers, and art directors to create compelling email campaigns and landing pages tailored to engage prospective college students and their families.
Copywriter & Art Director (Contract) at MediNatura
November 30, 2023 - July 30, 2025Improved SEO, sales, and brand identity by creating a user-friendly website for a multi-million dollar company. Achieved a 654% increase in website visits during the initial operational stage compared to the former site. Grew sales by 134%, generated 30% more order value within 3 weeks of web deployment, and increased conversion rates by 223% through crafting and editing on-brand copy.
Copywriter & Editor (Contract) at Microba Life Sciences
May 31, 2022 - July 30, 2025Improved the consumer and healthcare professional brand’s tone of voice for increased conversion in collaboration with the marketing team. Increased CTR by 114.29% through data-driven iterations based on Facebook Ads insights. Elevated brand voice and received recognition from the Facebook Ads manager to continue using winning copy.
Copywriter & Editor (Contract) at Digbi Health
September 30, 2021 - July 30, 2025Empowered B2B and B2C audiences as a technical writer through SMS, email, and user interfaces promoting healthier lives. Used consumer research to enhance conversion rates in key email campaigns by 34.39% leveraging insights on serotonin, sugar, and personalized nutrition. Received commendation from the UX product manager for proactive initiative on A/B testing fitness/gene report email campaigns to gather valuable data.
Lead Editor (Contract) at TKE
August 31, 2021 - July 30, 2025Successfully established brand authority during the nonprofit's first year of business. Achieved a CTR of 163% higher than the industry average for an email newsletter campaign. Boosted digital ads reach by 168%, increased total clicks by over 1,000%, and reduced cost per click by 52% through analysis and improved content strategy and copy.
Content Strategist (Contract) at Capital One
August 31, 2019 - July 30, 2025Entered campaign content into company CMS and ensured seamless delivery of written and visual assets to partnership and bank business lines while managing quality control and resolving technical issues. Delivered captivating client presentations showcasing design skills and attention to detail. Validated APIs using Postman demonstrating problem-solving capabilities.
Marketing Specialist (Contract) at Kent Communications
May 31, 2019 - July 30, 2025Provided website, social media, and product copywriting as well as SEO copywriting and website SEO optimization. Researched effective Google Ads and keyword types, created Google feed sheets, and analyzed impressions. Managed written and visual content for Wordpress sites to improve awareness and conversions, including product descriptions and user experience enhancements.
Senior Marketing Associate (Contract) at CEG Solutions
January 31, 2025 - July 30, 2025Boosted email open rates by 500-600% through A/B subject line testing and other strategies to expand into private sectors. Led marketing decisions across email, social, and web channels by delivering high-impact presentations to C-Suite executives. Drove strategic initiatives including conferences and outreach, directing the sales team towards targets. Increased outreach by developing persuasive copy highlighting the company's unique value proposition, achieving 700 new LinkedIn newsletter followers within the first month.
Copywriter (Contract) at EAB
July 31, 2023 - July 30, 2025Directed UX layout under tight deadlines in CMS through design collaboration on emails and landing pages. Optimized marketing funnels with purposeful CTA links to drive awareness and conversion. Collaborated with a multidisciplinary team to create compelling email campaigns and landing pages tailored to prospective college students and their families.
Copywriter (Contract) at EAB
July 31, 2024 - July 30, 2025Directed UX layout under tight deadlines in CMS through design collaboration on emails and landing pages. Optimized marketing funnels with purposeful CTA links to drive awareness and conversion. Collaborated with a multidisciplinary team to create compelling email campaigns and landing pages tailored to prospective college students and their families.
Copywriter & Art Director (Contract) at MediNatura
November 30, 2023 - July 30, 2025Improved SEO, sales, and brand identity by creating a user-friendly website for a multi-million dollar company. Achieved a 654% increase in website visits during initial operational stage compared to former site. Grew sales for company website by 134%, generated 30% more order value within 3 weeks of web deployment, and increased conversion rates by 223% by crafting and editing on-brand copy.
Copywriter & Editor (Contract) at Microba Life Sciences
May 31, 2022 - July 30, 2025Improved consumer and HCP brand’s tone of voice for increased conversion in collaboration with the marketing team. Increased CTR by 114.29% through team collaboration and iterations based on Facebook Ads data. Elevated the brand’s voice and was recognized by the Facebook Ads manager to continue using winning copy.
Copywriter & Editor (Contract) at Digbi Health
September 30, 2021 - July 30, 2025Empowered B2B and B2C audiences as a technical writer through SMS, email, and user interfaces for better, healthier lives. Used consumer research to enhance conversion rates in “L2” emails from the previous campaign by 34.39%, leveraging insights on serotonin, sugar, and personalized nutrition. Acknowledged by UX product manager for proactive initiative on A/B testing for a fitness/gene report email campaign to gain valuable data to inform the next campaigns.
Lead Editor (Contract) at TKE
August 31, 2021 - July 30, 2025Successfully established brand authority during the non-profit organization’s first year of business. Achieved a CTR of 163% higher than the industry average for an email newsletter campaign. Boosted digital ads reach by 168%, increased total clicks by +1,000%, and reduced cost per click by 52% via analysis on improving content strategy and copy.
Content Strategist (Contract) at Capital One
August 31, 2019 - July 30, 2025Entered campaign content into company CMS ensuring seamless delivery of written and visual assets to partnership and bank business lines while managing QC and resolving technical issues. Delivered captivating presentations showcasing exceptional design skills and attention to detail in layout. Validated APIs in Postman demonstrating problem-solving abilities and a diligent approach to resolving technical issues.
Marketing Specialist (Contract) at Kent Communications
May 31, 2019 - July 30, 2025Provided website, social, and product copywriting, SEO copywriting, and website SEO optimization. Researched most effective Google Ad and keyword types, created Google feed sheets, and analyzed impressions. Managed written and visual content for Wordpress sites to improve awareness and conversions, including product descriptions and user experience.
Copywriter at EAB
July 31, 2023 - September 15, 2025Directed UX layout under tight deadlines in CMS through design collaboration in emails and landing pages. Optimized marketing funnels with purposeful CTA links to drive awareness and conversion. Collaborated with a multidisciplinary team of copywriters, graphic/web designers, and art directors to create compelling email campaigns and landing pages tailored to engage prospective college students and their families.
Copywriter & Art Director (Contract) at MediNatura
November 30, 2023 - September 15, 2025Web redesign, increased web traffic, increased sales. Improved SEO, sales, and brand identity by creating a user-friendly website for a multi-million dollar company. Achieved 654% increase in website visits during initial operational stage; grew sales and order value, and increased conversion rates by crafting and editing on-brand copy.
Copywriter & Editor (Contract) at Microba Life Sciences
May 31, 2022 - September 15, 2025HCP Brand Voice, Ads CTR+, overall branding, social media, content writing, emails. Improved consumer and HCP brand tone for increased conversion; CTR increased by 114.29% through collaboration and iterations; brand voice recognized by Facebook Ads manager.
Copywriter & Editor (Contract) at Digbi Health
September 30, 2021 - September 15, 2025Empowered B2B and B2C audiences as a technical writer through SMS, email, and user interfaces for better, healthier lives. Used consumer research to enhance conversion rates in L2 emails by 34.39% and led proactive A/B testing to inform next campaigns.
Lead Editor (Contract) at TKE
August 31, 2021 - September 15, 2025Branding, Email CTR+, Digital Ads ROI, Social Media, Content Writing, Emails. Established brand authority in the nonprofit sector; achieved CTR 163% higher than industry average; boosted digital ads reach and clicks while reducing CPC via content strategy improvements.
Senior Marketing Associate (Contract) at CEG Solutions
January 31, 2025 - September 15, 2025Outreach, email open rates, A/B testing, led marketing decisions, guided sales team. Increased outreach and LinkedIn newsletter followers; led strategic initiatives including conferences and outreach.
Content Strategist (Contract) at Capital One
August 31, 2019 - September 15, 2025Entered campaign content into CMS (ACS & Chariot) and ensured seamless delivery of written and visual assets to partnership and bank business lines while managing QC. Delivered engaging presentations and validated APIs in Postman.
Marketing Specialist (Contract) at Kent Communications
May 31, 2019 - September 15, 2025Copy, website, ads, social media, content writing, emails; SEO copywriting; managed WordPress sites; developed product descriptions and UX for clients.
Copywriter at EAB (Education Marketing Agency)
July 1, 2023 - September 15, 2025Directed UX layout under tight deadlines in CMS through design collaboration in emails and landing pages. Optimized marketing funnels with purposeful CTA links to drive awareness and conversion. Collaborated with a multidisciplinary team of copywriters, graphic/web designers, and art directors to create compelling email campaigns and landing pages tailored to engage prospective college students and their families.
Copywriter & Art Director at MediNatura
November 30, 2023 - September 15, 2025Web redesign, increased web traffic, increased sales; improved SEO and brand identity by creating a user-friendly website for a multi-million dollar company. Achieved a 654% increase in website visits during the initial operational stage; grew sales for the website by 134%, generated 30% more order value within 3 weeks of deployment, and increased conversion rates by 223% by crafting on-brand copy.
Copywriter & Editor at Microba Life Sciences
May 31, 2022 - September 15, 2025HCP Brand Voice, Ads CTR+, Overall Branding, Social Media, Content Writing, Emails. Improved consumer and HCP brand tone for increased conversion in collaboration with the marketing team. Increased CTR by 114.29% through iterations based on Facebook Ads data; elevated the brand’s voice and was recognized by the Facebook Ads manager to continue to use winning copy.
Copywriter & Editor at Digbi Health
September 30, 2021 - September 15, 2025Empowered B2B and B2C audiences as a technical writer through SMS, email, and user interfaces for better, healthier lives. Used consumer research to enhance conversion rates in L2 emails from the previous campaign by 34.39%, leveraging insights on serotonin, sugar, and personalized nutrition. Acknowledged by UX product manager for proactive initiative on A/B testing for a fitness/gene report email campaign.
Lead Editor at TKE
August 31, 2021 - September 15, 2025Branding, Email CTR+, Digital Ads ROI, Social Media, Content Writing, Emails. Established brand authority during the nonprofit’s first year of business. Achieved a CTR 163% higher than the industry average for an email newsletter campaign. Boosted digital ads reach by 168%, increased total clicks by over 1,000%, and reduced cost per click by 52% through analysis on content strategy and copy.
Senior Marketing Associate at CEG Solutions
January 31, 2025 - September 15, 2025Outreach, Email Open Rates, A/B Testing; Led marketing decisions (including email, social, and web) by delivering high-impact presentations to C-Suite executives. Directed strategic initiatives, including conferences and outreach, and guided the sales team towards targets. Increased outreach by developing persuasive copy highlighting CEG’s unique value proposition, achieving 700 new LinkedIn newsletter followers within the first month.
Content Strategist at Capital One
August 31, 2019 - September 15, 2025Entered campaign content into company CMS (ACS & Chariot) and ensured seamless delivery of written and visual assets to partnership and bank business lines while managing QC and resolving technical issues. Delivered captivating presentations to clients, showcasing design skills and attention to detail. Validated APIs in Postman, demonstrating problem-solving abilities and a diligent approach to resolving issues.
Marketing Specialist at Kent Communications
May 31, 2019 - September 15, 2025Provided website, social, and product copywriting, SEO copywriting, and website SEO optimization. Found the most effective Google Ad & keyword types, created Google feed sheets, and analyzed impressions. Managed written and visual content for WordPress sites to improve awareness and conversions, including product descriptions and user experience.
Copywriter (Contract) at EAB
July 31, 2023 - September 16, 2025Directed UX layout under tight deadlines in CMS, collaborated on emails and landing pages, and optimized marketing funnels with purposeful CTA links to drive awareness and conversion.
Copywriter (Contract) at EAB
July 31, 2024 - September 16, 2025Directed UX layout under tight deadlines in CMS through design collaboration in emails and landing pages; optimized marketing funnels and CTAs; collaborated with a multidisciplinary team to engage prospective college students and families.
Copywriter & Art Director (Contract) at MediNatura
November 30, 2023 - September 16, 2025Web redesign, increased web traffic and sales; improved SEO, brand identity; achieved 654% increase in website visits and grew sales by 134% with on-brand copy.
Copywriter & Editor (Contract) at Microba Life Sciences
May 31, 2022 - September 16, 2025HCP Brand Voice, ads CTR+, overall branding, social media, content writing, and emails; improved consumer and HCP brand tone; CTR increased 114.29% through ad data-driven iterations.
Copywriter & Editor (Contract) at Digbi Health
September 30, 2021 - September 16, 2025Empowered B2B and B2C audiences via SMS, email, and UI copy; used consumer research to boost conversion rates in L2 emails by 34.39% and supported A/B testing for data-informed campaigns.
Lead Editor (Contract) at TKE
August 31, 2021 - September 16, 2025Brand authority in the nonprofit/education sector; achieved CTR 163% above industry average; expanded digital ads reach by 168% and increased total clicks by over 1,000% while reducing CPC by 52%.
Senior Marketing Associate (Contract) at CEG Solutions
January 31, 2025 - September 16, 2025Boosted email open rates by 500-600% with A/B subject line testing; led marketing decisions and presented to C-Suite; drove conferences and outreach; added 700+ LinkedIn newsletter followers in first month.
Content Strategist (Contract) at Capital One
August 31, 2019 - September 16, 2025Entered campaign content into CMS; delivered assets to partnership/bank lines; managed QC and resolved API issues; presented captivating designs and layouts to clients.
Marketing Specialist (Contract) at Kent Communications
May 31, 2019 - September 16, 2025Created website, social, and product copy; SEO optimization; identified effective Google Ads and keywords; managed WordPress content for clients like Jopa and U.S. Electric.
Copywriter at EAB | Education Marketing Agency
July 1, 2023 - September 16, 2025Contract copywriter supporting emails and landing pages; directed UX layout in CMS; optimized marketing funnels with purposeful CTAs; collaborated with a cross-functional team to craft campaigns for prospective college students and families.
Copywriter at EAB | Education Marketing Agency
July 1, 2024 - September 16, 2025Contract copywriter for additional project period; continued UX-focused copy and funnel optimization to engage target audiences.
Copywriter & Art Director (Contract) at MediNatura
November 1, 2023 - September 16, 2025Web redesign to improve SEO, traffic, and brand identity for a multi-million-dollar company; achieved significant increases in visits, order value, and conversions through on-brand copy and UX improvements.
Copywriter & Editor (Contract) at Microba Life Sciences
May 1, 2022 - September 16, 2025Enhanced consumer and HCP brand voice; collaborated with marketing to improve conversion; increased CTR and earned recognition for winning copy.
Copywriter & Editor (Contract) at Digbi Health
September 1, 2021 - September 16, 2025Served B2B/B2C audiences with SMS, email, and UI copy; used consumer research to lift conversions in targeted emails; advocated for A/B testing to inform future campaigns.
Lead Editor (Contract) at TKE
August 1, 2021 - September 16, 2025Helped establish brand authority in the nonprofit/education space; delivered high CTR for email newsletters; improved digital ads reach and efficiency through content strategy.
Senior Marketing Associate (Contract) at CEG Solutions
January 1, 2025 - September 16, 2025Boosted email open rates via A/B testing; presented marketing strategies to C-suite; led conferences, outreach, and sales alignment; grew LinkedIn followers significantly.
Content Strategist (Contract) at Capital One
August 1, 2019 - September 16, 2025Managed campaign content in CMS, delivered assets to partnerships, and presented solutions; resolved technical issues and demonstrated strong layout and problem-solving skills.
Marketing Specialist (Contract) at Kent Communications
May 1, 2019 - September 16, 2025Provided website, social, and product copy; performed SEO copywriting; optimized Google ads, impressions, and site UX for improved awareness and conversions.
Copywriter (Contract) at EAB
July 1, 2023 - September 16, 2025Directed UX layout in CMS for emails and landing pages; optimized marketing funnels with purposeful CTAs; collaborated with a multidisciplinary team to craft engaging campaigns for prospective college students and families.
Copywriter (Contract) at EAB
July 1, 2024 - September 16, 2025Directed UX layout in CMS for emails and landing pages; optimized marketing funnels with purposeful CTAs; collaborated with a multidisciplinary team to craft engaging campaigns for prospective college students and families.
Copywriter & Art Director (Contract) at MediNatura
November 1, 2023 - September 16, 2025Redesigned a multi-million-dollar company website; improved SEO, traffic, and brand identity; achieved a 654% increase in visits during initial operations; grew sales by 134% and boosted average order value by 30% within 3 weeks of deployment, increasing conversions by 223% through on-brand copy.
Copywriter & Editor (Contract) at Microba Life Sciences
May 1, 2022 - September 16, 2025Refined consumer and HCP brand voice; boosted CTR by 114.29% through collaborative iterations; earned recognition from Facebook Ads manager to continue using winning copy.
Copywriter & Editor (Contract) at Digbi Health
September 1, 2021 - September 16, 2025Delivered B2B and B2C messaging via SMS and email; used consumer research to lift conversions in L2 emails by 34.39%; led A/B testing to inform subsequent campaigns.
Lead Editor (Contract) at TKE
August 1, 2021 - September 16, 2025Established brand authority in nonprofit’s first year; achieved CTR 163% above industry average for an email campaign; expanded digital ads reach 168%, increased total clicks by 1,000%, and reduced CPC by 52% via content strategy improvements.
Senior Marketing Associate (Contract) at CEG Solutions
January 1, 2025 - September 16, 2025Boosted email open rates 500-600% via A/B tests; led marketing decisions (email, social, web) before presenting to C-Suite; drove outreach and added 700 new LinkedIn newsletter followers in the first month.
Content Strategist (Contract) at Capital One
August 1, 2019 - September 16, 2025Entered campaign content into CMS, delivered assets to partnership and bank lines, managed QC, and resolved technical issues; delivered client presentations highlighting design and layout; API validation in Postman.
Marketing Specialist (Contract) at Kent Communications
May 1, 2019 - September 16, 2025Copywriting for websites, ads, SEO; research of Google keywords and optimization; managed WordPress content to improve awareness and conversions for clients.
Senior Marketing Associate (Contract) at CEG Solutions
January 1, 2025 - September 26, 2025Led email strategy and outreach initiatives, boosting email open rates by 500-600% via Smartlead.ai and refined tone. Delivered high-impact presentations to C-suite executives and increased LinkedIn newsletter followers by 700 in the first month.
Copywriter (Contract) at EAB
July 1, 2024 - September 26, 2025Directed email UX layout under tight CMS deadlines, optimized marketing funnels with purposeful CTA links, and collaborated with copywriters, designers, and art directors to craft compelling campaigns that raised awareness and conversions.
Copywriter & Art Director (Contract) at MediNatura
November 1, 2023 - September 26, 2025Edited on-brand copy and led a web redesign that increased site visits by 654% in early operations, grew orders by 134%, and boosted order value by 30% within three weeks.
Copywriter & Editor (Contract) at Microba Life Sciences
May 1, 2022 - September 26, 2025Enhanced consumer and medical professional (HCP) brand voice, increasing email conversions (avg. 31% lift) and CTR by 114% through collaborative iterations and data-driven copy for ads.
Copywriter & Editor (Contract) at Digbi Health
September 1, 2021 - September 26, 2025Delivered high-volume email campaigns and improved L2 emails by 34.39% using consumer research and proactive A/B testing; contributed across email, SMS, and UI copy.
Lead Editor (Contract) at TKE
August 1, 2021 - September 26, 2025Achieved 163% higher email CTR than the industry average; expanded digital ads reach by 168%, increased total clicks by 1,000%, and reduced CPC by 52% through content strategy improvements.
Marketing Specialist (Contract) at Kent Communications
May 1, 2019 - September 26, 2025Provided website, ad, and SEO copy across industries; managed WordPress assets and keyword research, driving awareness and conversions.
Content Strategist (Contract) at Capital One
August 1, 2019 - September 26, 2025Entered campaign content into CMS, ensured seamless delivery of written and visual assets; supported inquiries, nurture, and re-engagement efforts to optimize campaigns.
Marketing Specialist (Freelance) at Flowers By Poupariña
August 1, 2018 - September 26, 2025Led luxury marketing campaigns across social media, emails, and Shopify; increased leads and sales through educational marketing initiatives.
Marketing Specialist (Freelance) at Hope For Miami
June 1, 2017 - September 26, 2025Boosted brand awareness via social media, emails, and YouTube video strategy; increased funding support year over year.
Senior Marketing Associate (Contract) at CEG Solutions
January 1, 2025 - September 26, 2025Led cross-channel marketing initiatives including email, social, and web—presenting high-impact recommendations to C-suite executives. Boosted email open rates by 500-600% by implementing Smartlead.ai, refining tone and strategy, and executing A/B tests. Drove outreach growth by crafting persuasive copy, contributing to 700 new LinkedIn newsletter followers in the first month.
Copywriter (Contract) at EAB
July 1, 2024 - September 26, 2025Directed email UX layout under tight CMS deadlines, collaborating on inquiry generation, nurture, and re-engagement. Optimized marketing funnels with purposeful CTA links to drive awareness and conversion. Collaborated with copywriters, designers, and art directors to create compelling email campaigns.
Copywriter & Art Director (Contract) at MediNatura
November 1, 2023 - September 26, 2025Led web redesign initiatives resulting in a 654% increase in website visits during the initial operational stage. Grew online sales by 134% and boosted order value by 30% within 3 weeks of deployment; improved conversion rates by 223% through on-brand copy editing.
Copywriter & Editor (Contract) at Microba Life Sciences
May 1, 2022 - September 26, 2025Enhanced consumer and HCP brand tone to improve email conversions (average 31% across campaigns). Increased CTR by 114.29% through collaborative iterations based on Facebook Ads data.
Copywriter & Editor (Contract) at Digbi Health
September 1, 2021 - September 26, 2025Managed large-volume email campaigns; improved L2 email conversion by 34.39% using consumer research. Proactively led A/B testing initiatives for fitness/gene emails, recognized by UX Product Manager for initiative.
Lead Editor (Contract) at TKE
August 1, 2021 - September 26, 2025Achieved CTR 163% above industry average for email newsletters; expanded digital ads reach by 168%, increased total clicks by over 1,000%, and reduced CPC by 52% through content strategy improvements.
Marketing Specialist (Contract) at Kent Communications
May 1, 2019 - September 26, 2025Provided website, social, and product description copywriting; SEO copywriting; managed WordPress site assets; researched effective Google ad types, created Google feed sheets, and analyzed impressions.
Content Strategist (Contract) at Capital One
August 1, 2019 - September 26, 2025Entered campaign content into CMS (ACS & Chariot) and ensured seamless delivery of written and visual assets. Supported inquiry generation, nurture, and re-engagement; collaborated on marketing funnel optimization.
Marketing Specialist (Freelance) at Flowers By Poupariña
August 1, 2018 - September 26, 2025In upscale floral design studio, increased leads and sales via educational marketing campaigns.
Marketing Specialist (Freelance) at Hope For Miami
June 1, 2017 - September 26, 2025Boosted brand awareness via social media and emails; increased funding support from the previous year by 1,566%.
Senior Marketing Associate (Contract) at CEG Solutions
January 1, 2025 - October 15, 2025Led email marketing and outbound campaigns for energy services; boosted email open rates by 500-600% via Smartlead.ai, refined tone and strategy, and conducted A/B testing. Presented high-impact briefs to C-suite and grew outreach by acquiring 700 new LinkedIn Newsletter followers in the first month.
Copywriter (Contract) at EAB
July 1, 2024 - October 15, 2025Directed email content and UX layout within CMS; optimized marketing funnels with purposeful CTAs; collaborated with copywriters, designers, and art directors to create compelling campaigns.
Copywriter & Art Director (Contract) at MediNatura
November 1, 2023 - October 15, 2025Edited and produced on-brand copy; led web redesign; increased site visits and order value, contributing to higher sales within weeks of deployment.
Copywriter & Editor (Contract) at Microba Life Sciences
May 1, 2022 - October 15, 2025Refined tone of voice for consumer and HCP emails; improved CTR by 114.29% through iterative testing and collaboration; strengthened overall branding.
Copywriter & Editor (Contract) at Digbi Health
September 1, 2021 - October 15, 2025Managed high-volume email campaigns; used consumer research to lift L2 emails by 34.39% and improve conversions; proactively conducted A/B testing for fitness/gene emails.
Lead Editor (Contract) at TKE
August 1, 2021 - October 15, 2025Led email newsletter campaigns with CTR 163% higher than industry average; boosted digital ads reach and total clicks, while reducing cost per click through content strategy optimization.
Marketing Specialist (Contract) at Kent Communications
May 1, 2019 - October 15, 2025Provided website, social, and product copywriting, SEO copywriting, and site optimization; managed WordPress assets; researched effective Google Ad types and keywords.
Content Strategist (Contract) at Capital One
August 1, 2019 - October 15, 2025Entered campaign content into CMS and supported inquiry generation, nurture, and re-engagement; contributed to funnel improvements with clear CTAs.
Marketing Specialist (Freelance) at Flowers By Poupariña
August 1, 2018 - October 15, 2025Luxury marketing initiatives, including social, emails, Shopify assets, and educational campaigns that increased leads and sales for a high-end floral design studio.
Marketing Specialist (Freelance) at Hope For Miami
June 1, 2017 - October 15, 2025Raised brand awareness via social media, emails, YouTube video strategy, blogs, and content writing to boost funding and program support.
Senior Marketing Associate (Contract) at CEG Solutions
January 1, 2025 - October 15, 2025Boosted email open rates by 500-600% via Smartlead.ai setup, refined tone and strategy, and conducted A/B testing. Led marketing decisions across email, social, and web; presented to C-Suite. Built copy that grew LinkedIn Newsletter followers by 700 in the first month.
Copywriter (Contract) at EAB
July 1, 2024 - October 15, 2025Directed email UX layout under tight CMS deadlines; optimized funnels with purposeful CTAs to drive awareness and conversions; collaborated with writers, designers, and art directors to deliver campaigns.
Copywriter & Art Director (Contract) at MediNatura
November 1, 2023 - October 15, 2025Led copy and design for a site redesign; increased web visits and sales; improved order value and conversion rate through on-brand copy.
Copywriter & Editor (Contract) at Microba Life Sciences
May 1, 2022 - October 15, 2025Refined brand voice for consumer and HCP audiences; boosted email conversions (avg 31% across campaigns); improved CTR by 114% through collaboration and data-driven iterations.
Copywriter & Editor (Contract) at Digbi Health
September 1, 2021 - October 15, 2025Managed high-volume email campaigns; enhanced L2 emails by 34.39% via consumer research; proactive A/B testing acknowledged by UX product manager.
Lead Editor (Contract) at TKE
August 1, 2021 - October 15, 2025Email CTR 163% above industry average; boosted digital ads reach by 168%, clicks by +1,000%, and reduced CPC by 52% via content strategy optimization.
Marketing Specialist (Contract) at Kent Communications
May 1, 2019 - October 15, 2025Provided website, social, and product copywriting, SEO copywriting, and website SEO optimization. Managed WordPress site assets; researched effective Google ad types and keywords.
Content Strategist (Contract) at Capital One
August 1, 2019 - October 15, 2025Entered campaign content into CMS and ensured seamless delivery of written and visual assets; collaborated on inquiry generation, nurture, and re-engagement.
Marketing Specialist (Freelance) at Flowers By Poupariña
August 1, 2018 - October 15, 2025In upscale floral design studio, increased leads and sales via educational marketing campaigns.
Marketing Specialist (Freelance) at Hope For Miami
June 1, 2017 - October 15, 2025Boosted brand awareness via social media/emails and increased funding support from the previous year by 1,566%.
Senior Marketing Associate (Contract) at CEG Solutions
January 1, 2025 - October 15, 2025Led outbound and inbound marketing initiatives across email, social, and web; boosted email open rates by 500-600% via Smartlead.ai setup and A/B testing; delivered strategic presentations to C-suite; expanded LinkedIn newsletter to 700 followers within the first month.
Copywriter (Contract) at EAB
July 1, 2024 - October 15, 2025Directed email UX layouts in CMS; optimized funnels with purposeful CTAs; collaborated cross-functionally with copywriters, designers, and art directors to deliver high-impact campaigns.
Copywriter & Art Director (Contract) at MediNatura
November 1, 2023 - October 15, 2025Led copy and visual redesign; achieved 654% increase in website visits; 134% higher sales within 3 weeks; 223% rise in order value through on-brand copy and web content.
Copywriter & Editor (Contract) at Microba Life Sciences
May 1, 2022 - October 15, 2025Refined consumer and HCP tone of voice; increased email conversions by 31% on average; boosted CTR by 114% through iterative testing and collaboration.
Copywriter & Editor (Contract) at Digbi Health
September 1, 2021 - October 15, 2025Produced large-volume email campaigns; enhanced conversions in L2 emails by 34.39% via data-driven iterations; recognized for proactive A/B testing efforts.
Lead Editor (Contract) at TKE
August 1, 2021 - October 15, 2025Oversaw email CTR 163% above industry; amplified digital ads reach by 168% and total clicks by 1,000%; improved content strategy and copy.
Marketing Specialist (Contract) at Kent Communications
May 1, 2019 - October 15, 2025Managed website, social, and product description copywriting, SEO copywriting, and site optimization; conducted keyword research and managed WordPress assets.
Content Strategist (Contract) at Capital One
August 1, 2019 - October 15, 2025Entered campaign content into CMS (ACS & Chariot) and ensured delivery of written and visual assets; supported inquiry generation, nurture, and in-market campaigns in an Agile environment.
Marketing Specialist (Freelance) at Flowers By Poupariña
August 1, 2018 - October 15, 2025Increased leads and sales via educational marketing campaigns; managed luxury marketing assets, social, emails, and Shopify store.
Marketing Specialist (Freelance) at Hope For Miami
June 1, 2017 - October 15, 2025Boosted brand awareness via social media and emails; developed YouTube video strategy and content; contributed to fundraising growth by 1,566% year over year.
Senior Marketing Associate at CEG Solutions
January 1, 2025 - October 15, 2025Contract role focused on email strategy, outreach, and cross-channel marketing for energy services. Led marketing decisions (email, social, web) with high-impact presentations to C-suite executives. Instrumental in boosting email open rates through Smartlead.ai setup and iterative A/B testing; expanded LinkedIn newsletter followers by 700 in the first month through persuasive copy and outreach efforts.
Copywriter at EAB
July 1, 2024 - October 15, 2025Contract copywriting for Education Marketing Agency. Directed email UX layouts under CMS deadlines; optimized funnels with purposeful CTAs; collaborated with copywriters, designers, and art directors to craft compelling email campaigns.
Copywriter & Art Director at MediNatura
November 1, 2023 - October 15, 2025Health & Wellness contractor. Led web/content efforts that increased visits and sales; delivered on-brand copy edits resulting in a significant lift in conversions and order value within weeks.
Copywriter & Editor at Microba Life Sciences
May 1, 2022 - October 15, 2025Biotech contractor. Refined consumer and HCP brand voice; improved email conversions and CTR with collaborative iterations informed by ad data.
Copywriter & Editor at Digbi Health
September 1, 2021 - October 15, 2025Biotech contractor. Created email campaigns (B2B & B2C), conducted strategy and A/B testing, and enhanced user interfaces through copy improvements to elevate conversion rates by analyzing and applying consumer research.
Lead Editor at TKE
August 1, 2021 - October 15, 2025Non-Profit/Education contractor. Improved email CTR well above industry averages; expanded digital ads reach, increased total clicks, and reduced CPC via content strategy enhancements.
Marketing Specialist at Kent Communications
May 1, 2019 - October 15, 2025Agency contractor. Produced website, social, product description copy, and SEO-optimized content; managed WordPress site assets and researched Google ad/keyword strategies to optimize campaigns.
Content Strategist at Capital One
August 1, 2019 - October 15, 2025FinTech contractor. JIRA/Agile project involvement; CMS content entry (ACS & Chariot) and asset delivery for inquiries, nurture, and re-engagement campaigns.
Marketing Specialist (Freelance) at Flowers By Poupariña
August 1, 2018 - October 15, 2025Luxury marketing for floral design; increased leads and sales through educational marketing campaigns and targeted promotions.
Marketing Specialist (Freelance) at Hope For Miami
June 1, 2017 - October 15, 2025Non-Profit marketing. Elevated brand awareness via social media, emails, and YouTube content; significantly boosted funding support year over year.
Senior Marketing Associate (Contract) at CEG Solutions
January 1, 2025 - October 15, 2025Led marketing decisions (including email, social, and web) by delivering high-impact presentations to C-Suite executives. Increased email open rates by 500-600% via Smartlead.ai setup, refined tone of voice and strategy, plus A/B testing. Increased outreach by developing persuasive copy, achieving 700 new LinkedIn newsletter followers within the first month.
Copywriter (Contract) at EAB
July 1, 2024 - October 15, 2025Directed email UX layout under tight deadlines in CMS through collaboration in inquiry gen, nurture, and re-engagement. Optimized marketing funnels with purposeful CTA links to drive awareness and conversion. Collaborated with a team of copywriters, graphic/web designers, and art directors to create compelling email campaigns.
Copywriter & Art Director (Contract) at MediNatura
November 1, 2023 - October 15, 2025Achieved 654% increase in website visits during initial operational stage; grew sales for company website by 134%, generated 30% more order value within 3 weeks of web deployment, and increased conversion rates by 223% by crafting and editing on-brand copy.
Copywriter & Editor (Contract) at Microba Life Sciences
May 1, 2022 - October 15, 2025Improved consumer and HCP brand’s tone of voice for increased email conversion (average 31% over campaigns). Increased CTR by 114.29% through team collaboration and iterations based on Facebook Ads data.
Copywriter & Editor (Contract) at Digbi Health
September 1, 2021 - October 15, 2025Empowered B2B and B2C audiences as a technical writer through email, SMS, and user interfaces for better, healthier lives. Used consumer research to enhance conversion rates in L2 emails from the previous campaign by 34.39%. Acknowledged by UX product manager for proactive initiative on A/B testing for fitness/gene emails.
Lead Editor (Contract) at TKE
August 1, 2021 - October 15, 2025For email newsletter campaigns, achieved a CTR 163% higher than the industry average. Boosted digital ads reach by 168%, increased total clicks by +1,000%, and reduced cost per click by 52% via valuable analysis on improving content strategy and copy.
Marketing Specialist (Contract) at Kent Communications
May 1, 2019 - October 15, 2025Provided website, social, and product description copywriting, SEO copywriting, and website SEO optimization. Managed written and visual content for WordPress sites to improve awareness and conversions. Researched the most effective Google Ad & keyword types, created Google feed sheets, and analyzed impressions.
Content Strategist (Contract) at Capital One
August 1, 2019 - October 15, 2025Entered campaign content into CMS (ACS & Chariot) and ensured seamless delivery of written and visual assets. JIRA/Agile projects; site assets; cross-functional collaboration to support inquiry gen, nurture, and re-engagement.
Marketing Specialist (Freelance) at Flowers By Poupariña
August 1, 2018 - October 15, 2025Luxury marketing, social media, emails, Shopify, e-book, promotions; educated marketing campaigns to increase leads and sales.
Marketing Specialist (Freelance) at Hope For Miami
June 1, 2017 - October 15, 2025Emails, organic social media, YouTube video strategy & content, blogs, content writing to boost brand awareness and donor engagement; increased funding support from the previous year by 1,566%.
Senior Marketing Associate (Contract) at CEG Solutions
January 1, 2025 - January 1, 2025Led email strategy and omni-channel marketing decisions; boosted email open rates by 500-600% via Smartlead.ai setup, refined tone and A/B testing; delivered high-impact presentations to C-Suite; increased outreach with persuasive copy and gained 700 new LinkedIn newsletter followers in the first month.
Copywriter (Contract) at EAB
July 1, 2024 - July 1, 2024Directed email UX layout under tight CMS deadlines; optimized marketing funnels with purposeful CTAs; collaborated with copywriters, graphic/web designers, and art directors to create compelling email campaigns.
Copywriter & Art Director (Contract) at MediNatura
November 1, 2023 - November 1, 2023Led SEO strategy, copywriting, editing, and web redesign; increased website visits by 654%, boosted sales by 134%, raised order value 30% within 3 weeks, and improved conversion by 223% through on-brand copy.
Copywriter & Editor (Contract) at Microba Life Sciences
May 1, 2022 - May 1, 2022Enhanced consumer and HCP brand voice, increased email conversion (avg. 31% over campaigns); CTR rose 114.29% through collaboration and iterative optimizations based on Facebook Ads data.
Copywriter & Editor (Contract) at Digbi Health
September 1, 2021 - September 1, 2021Supported high-volume email campaigns; crafted copy and strategy for emails and SMS; used consumer research to improve L2 email conversions by 34.39%; recognized for proactive A/B testing.
Lead Editor (Contract) at TKE
August 1, 2021 - August 1, 2021Achieved email CTR 163% above industry average; expanded digital ads reach by 168%, increased total clicks by 1,000%, and reduced CPC by 52% via content strategy optimization and copy improvements.
Marketing Specialist (Contract) at Kent Communications
May 1, 2019 - May 1, 2019Provided website, social, and product description copywriting, SEO copywriting, and site optimization; managed WordPress content and keyword research; analyzed impressions.
Content Strategist (Contract) at Capital One
August 1, 2019 - August 1, 2019Entered campaign content into CMS (ACS & Chariot); ensured seamless delivery of written and visual assets; collaborated in Jira/Agile environments with client-facing problem solving.
Marketing Specialist (Freelance) at Flowers By Poupariña
August 1, 2018 - August 1, 2018In upscale floral design marketing, increased leads and sales through educational campaigns; managed luxury branding, email campaigns and Shopify assets.
Marketing Specialist (Freelance) at Hope For Miami
June 1, 2017 - June 1, 2017Boosted brand awareness via social media, emails, and YouTube video strategy; produced content and blogs; grew funding support by 1,566% year-over-year.
Education
Master of Education at DePaul University
January 1, 2015 - December 31, 2017Bachelor of Arts at East Carolina University
January 1, 2007 - December 31, 2011Master of Education at DePaul University
January 1, 2010 - December 31, 2012Bachelor of Arts at East Carolina University
January 1, 2006 - December 31, 2010Master of Education at DePaul University
January 1, 2000 - December 31, 2000Bachelor of Arts at East Carolina University
January 1, 2000 - December 31, 2000Master of Education at DePaul University
January 1, 2015 - December 31, 2016Bachelor of Arts at East Carolina University
January 1, 2010 - December 31, 2014Master of Education at DePaul University
January 1, 2000 - December 31, 2000Bachelor of Arts at East Carolina University
January 1, 2000 - December 31, 2000Master of Education at DePaul University
January 1, 2015 - December 31, 2017Bachelor of Arts at East Carolina University
January 1, 2007 - December 31, 2011Master’s of Education in Elementary Education at DePaul University
January 11, 2030 - September 15, 2025Bachelor’s of Arts in Photography/Graphic Design at East Carolina University
January 11, 2030 - September 15, 2025Master’s Degree in Elementary Education at DePaul University
January 11, 2030 - September 15, 2025Bachelor’s Degree in Photography/Graphic Design at East Carolina University
January 11, 2030 - September 15, 2025Master's in Elementary Education at DePaul University
January 11, 2030 - September 16, 2025Bachelor’s of Arts in Photography/Graphic Design at East Carolina University
January 11, 2030 - September 16, 2025Master’s of Education in Elementary Education at DePaul University – Chicago, IL
January 11, 2030 - September 16, 2025Bachelor’s of Arts in Photography/Graphic Design at East Carolina University – Greenville, NC
January 11, 2030 - September 16, 2025Master’s of Education in Elementary Education at DePaul University
January 11, 2030 - September 16, 2025Bachelor’s of Arts in Photography/Graphic Design at East Carolina University
January 11, 2030 - September 16, 2025Master of Education in Elementary Education at DePaul University
January 11, 2030 - September 26, 2025Bachelor of Arts in Photography/Graphic Design at East Carolina University
January 11, 2030 - September 26, 2025Master of Education in Elementary Education at DePaul University
January 11, 2030 - September 26, 2025Bachelor of Arts in Photography/Graphic Design at East Carolina University
January 11, 2030 - September 26, 2025Master of Education in Elementary Education at DePaul University
January 11, 2030 - October 15, 2025Bachelor of Arts in Photography/Graphic Design at East Carolina University
January 11, 2030 - October 15, 2025Master of Education in Elementary Education at DePaul University
January 11, 2030 - October 15, 2025Bachelor of Arts in Photography/Graphic Design at East Carolina University
January 11, 2030 - October 15, 2025Master of Education in Elementary Education at DePaul University
January 11, 2030 - October 15, 2025Bachelor of Arts in Photography/Graphic Design at East Carolina University
January 11, 2030 - October 15, 2025Master of Education in Elementary Education at DePaul University
January 11, 2030 - October 15, 2025Bachelor of Arts in Photography/Graphic Design at East Carolina University
January 11, 2030 - October 15, 2025Master of Education in Elementary Education at DePaul University
January 11, 2030 - October 15, 2025Bachelor of Arts in Photography/Graphic Design at East Carolina University
January 11, 2030 - October 15, 2025Master of Education in Elementary Education at DePaul University
January 11, 2030 - October 29, 2025Bachelor of Arts in Photography/Graphic Design at East Carolina University
January 11, 2030 - October 29, 2025Qualifications
Copy School | Copyhackers (various programs)
January 1, 2020 - December 31, 2020Digital Marketing | General Assembly
January 1, 2019 - December 31, 2019UX/UI Program | Bloc
January 1, 2021 - December 31, 2021Copy School
January 1, 2023 - December 31, 2023Digital Marketing
January 1, 2020 - June 30, 2020UX/UI Program
January 1, 2023 - June 30, 2023Copy School | Copyhackers (various programs)
January 11, 2030 - July 30, 2025Digital Marketing | General Assembly
January 11, 2030 - July 30, 2025UX/UI Program | Bloc
January 11, 2030 - July 30, 2025Copy School | Copyhackers (various programs)
January 1, 2021 - December 31, 2021Digital Marketing | General Assembly
January 1, 2020 - December 31, 2020UX/UI Program | Bloc
January 1, 2020 - December 31, 2020Copy School | Copyhackers (various programs)
January 1, 0000 - December 31, 0000Digital Marketing | General Assembly
January 1, 0000 - December 31, 0000UX/UI Program | Bloc
January 11, 2030 - July 30, 2025Copy School | Copyhackers (various programs)
January 1, 2023 - December 31, 2023Digital Marketing | General Assembly
January 1, 2023 - December 31, 2023UX/UI Program | Bloc
January 11, 2030 - July 30, 2025Copy School
January 11, 2030 - September 15, 2025Digital Marketing - General Assembly
January 11, 2030 - September 15, 2025UX/UI Program - Bloc
January 11, 2030 - September 15, 2025LinkedIn Lead Gen Blueprint
January 11, 2030 - September 15, 2025Copy School - Copyhackers
January 11, 2030 - September 15, 2025Digital Marketing - General Assembly
January 11, 2030 - September 15, 2025UX/UI Program - Bloc
January 11, 2030 - September 15, 2025LinkedIn Lead Gen Blueprint - Darion Rae
January 11, 2030 - September 15, 2025Copy School – Copyhackers
January 11, 2030 - September 16, 2025Digital Marketing – General Assembly
January 11, 2030 - September 16, 2025UX/UI Program – Bloc
January 11, 2030 - September 16, 2025LinkedIn Lead Gen Blueprint (with Darion Rae)
January 11, 2030 - September 16, 2025Copy School | Copyhackers
January 11, 2030 - September 16, 2025Digital Marketing | General Assembly
January 11, 2030 - September 16, 2025UX/UI Program | Bloc
January 11, 2030 - September 16, 2025LinkedIn Lead Gen Blueprint
January 11, 2030 - September 16, 2025Copy School | Copyhackers (various programs)
January 11, 2030 - September 16, 2025Digital Marketing | General Assembly
January 11, 2030 - September 16, 2025UX/UI Program | Bloc
January 11, 2030 - September 16, 2025LinkedIn Lead Gen Blueprint (with Darion Rae)
January 11, 2030 - September 16, 2025HubSpot Email Marketing Certification
January 11, 2030 - September 26, 2025Copy School | Copyhackers (various programs)
January 11, 2030 - September 26, 2025Digital Marketing | General Assembly
January 11, 2030 - September 26, 2025UX/UI Program | Bloc
January 11, 2030 - September 26, 2025LinkedIn Lead Gen Blueprint
January 11, 2030 - September 26, 2025HubSpot Email Marketing Certification
January 11, 2030 - September 26, 2025Copy School
January 11, 2030 - September 26, 2025Copyhackers (Copy School programs)
January 11, 2030 - September 26, 2025Digital Marketing - Short Course (General Assembly)
January 11, 2030 - September 26, 2025UX/UI Program (Bloc)
January 11, 2030 - September 26, 2025LinkedIn Lead Gen Blueprint
January 11, 2030 - September 26, 2025HubSpot Email Marketing Certification
January 11, 2030 - October 15, 2025Copy School – Copyhackers Programs
January 11, 2030 - October 15, 2025UX/UI Program (Bloc)
January 11, 2030 - October 15, 2025LinkedIn Lead Gen Blueprint
January 11, 2030 - October 15, 2025HubSpot Email Marketing Certification
January 11, 2030 - October 15, 2025Copy School | Copyhackers
January 11, 2030 - October 15, 2025Digital Marketing | General Assembly
January 11, 2030 - October 15, 2025UX/UI Program | Bloc
January 11, 2030 - October 15, 2025LinkedIn Lead Gen Blueprint (with Darion Rae)
January 11, 2030 - October 15, 2025HubSpot Email Marketing Certification
January 11, 2030 - October 15, 2025Copy School | Copyhackers
January 11, 2030 - October 15, 2025Digital Marketing | General Assembly
January 11, 2030 - October 15, 2025UX/UI Program | Bloc
January 11, 2030 - October 15, 2025LinkedIn Lead Gen Blueprint
January 11, 2030 - October 15, 2025HubSpot Email Marketing Certification
January 11, 2030 - October 15, 2025Copy School | Copyhackers (various programs)
January 11, 2030 - October 15, 2025Digital Marketing | General Assembly
January 11, 2030 - October 15, 2025UX/UI Program | Bloc
January 11, 2030 - October 15, 2025LinkedIn Lead Gen Blueprint
January 11, 2030 - October 15, 2025HubSpot Email Marketing Certification
January 11, 2030 - October 15, 2025Copy School | Copyhackers
January 11, 2030 - October 15, 2025Digital Marketing | General Assembly
January 11, 2030 - October 15, 2025UX/UI Program | Bloc
January 11, 2030 - October 15, 2025LinkedIn Lead Gen Blueprint
January 11, 2030 - October 15, 2025HubSpot Email Marketing Certification
January 11, 2030 - October 29, 2025Copy School – Copyhackers
January 11, 2030 - October 29, 2025Digital Marketing – General Assembly
January 11, 2030 - October 29, 2025UX/UI Program – Bloc
January 11, 2030 - October 29, 2025LinkedIn Lead Gen Blueprint
January 11, 2030 - October 29, 2025Industry Experience
Education, Energy & Utilities, Healthcare, Life Sciences, Non-Profit Organization, Financial Services, Professional Services, Consumer Goods, Media & Entertainment, Software & Internet, Other, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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