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I am an experienced marketing specialist with a strong background in social media management, digital marketing, and brand development. I specialize in creating and implementing robust marketing strategies that enhance brand presence, increase client and agent engagement, and optimize online reach using cutting-edge digital tools. I am passionate about crafting compelling content and coordinating promotional activities to elevate brand visibility and market position. Over the years, I have sharpened my skills in managing social media accounts, curating engaging content, and applying data analytics to grow metrics exponentially. My experience spans working with diverse organizations, coordinating events, and providing personalized assistance to customers. I bring a creative and strategic approach to marketing, ensuring seamless and visually appealing brand representation across multiple platforms.…I am an experienced marketing specialist with a strong background in social media management, digital marketing, and brand development. I specialize in creating and implementing robust marketing strategies that enhance brand presence, increase client and agent engagement, and optimize online reach using cutting-edge digital tools. I am passionate about crafting compelling content and coordinating promotional activities to elevate brand visibility and market position. Over the years, I have sharpened my skills in managing social media accounts, curating engaging content, and applying data analytics to grow metrics exponentially. My experience spans working with diverse organizations, coordinating events, and providing personalized assistance to customers. I bring a creative and strategic approach to marketing, ensuring seamless and visually appealing brand representation across multiple platforms.

Caitlin McClain

Social Media Manager, Marketing Strategist, Brand Strategist, +2

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I am an experienced marketing specialist with a strong background in social media management, digital marketing, and brand development. I specialize in creating and implementing robust marketing strategies that enhance brand presence, increase client and agent engagement, and optimize online reach using cutting-edge digital tools. I am passionate about crafting compelling content and coordinating promotional activities to elevate brand visibility and market position. Over the years, I have sharpened my skills in managing social media accounts, curating engaging content, and applying data analytics to grow metrics exponentially. My experience spans working with diverse organizations, coordinating events, and providing personalized assistance to customers. I bring a creative and strategic approach to marketing, ensuring seamless and visually appealing brand representation across multiple platforms.…I am an experienced marketing specialist with a strong background in social media management, digital marketing, and brand development. I specialize in creating and implementing robust marketing strategies that enhance brand presence, increase client and agent engagement, and optimize online reach using cutting-edge digital tools. I am passionate about crafting compelling content and coordinating promotional activities to elevate brand visibility and market position. Over the years, I have sharpened my skills in managing social media accounts, curating engaging content, and applying data analytics to grow metrics exponentially. My experience spans working with diverse organizations, coordinating events, and providing personalized assistance to customers. I bring a creative and strategic approach to marketing, ensuring seamless and visually appealing brand representation across multiple platforms.

Available to hire

I am an experienced marketing specialist with a strong background in social media management, digital marketing, and brand development. I specialize in creating and implementing robust marketing strategies that enhance brand presence, increase client and agent engagement, and optimize online reach using cutting-edge digital tools. I am passionate about crafting compelling content and coordinating promotional activities to elevate brand visibility and market position.

Over the years, I have sharpened my skills in managing social media accounts, curating engaging content, and applying data analytics to grow metrics exponentially. My experience spans working with diverse organizations, coordinating events, and providing personalized assistance to customers. I bring a creative and strategic approach to marketing, ensuring seamless and visually appealing brand representation across multiple platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

French

Advanced

Spanish; Castilian

Beginner

Italian

Beginner

German

Beginner

Work Experience

Marketing Specialist at Terra Nova at COMPASS

January 1, 2024 - Present

Led the creation and implementation of a comprehensive marketing strategy that significantly enhanced the firm's brand presence, resulting in increased client and agent engagement. Utilized advanced tools like Squarespace, Canva, Adobe, and CRM platforms to develop compelling marketing initiatives, ensuring seamless and visually appealing brand representation. Managed the firm's social media accounts, curated engaging content promoting the brand, property listings, activities, and achievements. Tracked and optimized social media metrics achieving over 100% increases in visits, reach, and follows within the first six months of employment. Assisted agents in navigating digital media and other marketing channels, contributing to their success in reaching target audiences. Implemented strategies to improve the firm's online presence, including enhancing website content and ensuring a dynamic digital footprint. Coordinated firm promotional sponsorships, fostering strategic partnerships to e

Sales Associate & Social Media Manager at The Sparrow's Nest

December 31, 2023 - September 3, 2025

Supported weekly visual merchandising updates and seasonal floor sets and window displays, ensuring the store consistently reflected brand standards and created a compelling guest experience. Maintained a visually inspiring sales floor through creative styling of mannequins, strategic product placement, and on-brand display maintenance, boosting shopper engagement and attributed sales of over $15,000. Took ownership of replenishment and recovery processes to keep the floor guest-ready at all times, prioritizing sell-through adjustments and high-impact areas to meet sales goals. Collaborated closely with management on inventory flow, shipment processing, and stockroom organization to support a seamless front-to-back customer experience. Cultivated a positive, team-first environment by stepping into leadership moments during peak times, mentoring new associates, and flexing across departments to meet evolving store needs.

Magazine Intern at Love Happens Magazine

August 31, 2022 - September 3, 2025

Wrote and published captivating blog articles adhering to the magazine's style guide. Researched and developed strategic content ideas for articles and social media aligned with brand and target audience. Collaborated with the editorial team to plan and execute content strategies across platforms. Edited and proofread blog articles in WordPress, optimizing SEO, grammar, and punctuation for improved readability and search engine ranking.

Brand Representative at Altar’d State

December 30, 2022 - September 2, 2025

Supported the execution of weekly visual merchandising updates and seasonal floor sets and window displays, ensuring consistent reflection of brand standards and compelling guest experience. Maintained visual inspiration on the sales floor through creative styling of mannequins, strategic product placement, and on-brand display maintenance, driving shopper engagement and boosting attributed sales. Took ownership of replenishment and recovery processes to maintain floor readiness and meet sales goals. Collaborated with management on inventory flow, shipment processing, and stockroom organization to support a seamless store operation. Cultivated a positive, team-first environment by mentoring new associates and flexing across departments to meet store needs.

Marketing Assistant at Kimco for the Home

February 3, 2023 - April 3, 2023

Created attractive displays and arrangements for home decor and furniture products to boost sales and improve the customer experience. Photographed product images for online listings, social media, and marketing materials to accurately showcase product features and benefits. Maintained accurate product inventory, descriptions, pricing, and promotions on the Shopify platform to enhance the online shopping experience. Designed and coded engaging weekly email newsletters using Constant Contact and PicMonkey, featuring captivating product images, headlines, and calls-to-action to engage subscribers and drive website traffic.

Marketing Administrator at Piccolo Solutions

June 3, 2022 - November 3, 2022

Researched and formulated strategic content ideas for blogs, social media, and websites to increase engagement. Created and curated original content for clients' social media platforms, maintaining brand consistency. Analyzed metrics for emails, social media, and website content to optimize marketing strategies. Wrote compelling copy for blogs, email campaigns, and websites aligned with brand voice. Provided web design and development services for clients, creating user-friendly websites that drive engagement and conversion.