Hi there! I’m Catarina Moreira, a digital marketing professional with 3 years of hands-on experience in social media management, influencer marketing, and content campaigns. I’m passionate about turning data into engaging content and crafting campaigns that boost online presence and audience engagement. I’m focused on delivering measurable results through thoughtful planning, multi-channel content strategies, and compelling video production and copywriting. I enjoy collaborating with teams to build brand stories and optimize performance with clear reporting and practical recommendations.

Catarina Moreira

Hi there! I’m Catarina Moreira, a digital marketing professional with 3 years of hands-on experience in social media management, influencer marketing, and content campaigns. I’m passionate about turning data into engaging content and crafting campaigns that boost online presence and audience engagement. I’m focused on delivering measurable results through thoughtful planning, multi-channel content strategies, and compelling video production and copywriting. I enjoy collaborating with teams to build brand stories and optimize performance with clear reporting and practical recommendations.

Available to hire

Hi there! I’m Catarina Moreira, a digital marketing professional with 3 years of hands-on experience in social media management, influencer marketing, and content campaigns. I’m passionate about turning data into engaging content and crafting campaigns that boost online presence and audience engagement.

I’m focused on delivering measurable results through thoughtful planning, multi-channel content strategies, and compelling video production and copywriting. I enjoy collaborating with teams to build brand stories and optimize performance with clear reporting and practical recommendations.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Language

Portuguese
Fluent
English
Advanced

Work Experience

Social Media Manager at Cate Social Media
August 1, 2023 - Present
Managing day-to-day social media strategic planning and account management across Instagram, TikTok, Facebook, and Pinterest. Creation of multimedia content and community management. SEO optimization and performance analysis leading to organic video reach of 25,500, 16,400, and 15,200 views, and growth in reach from 34 to 4,451 accounts (+3347% impressions). Directly contributing to lead generation and campaign conversions.
Account Manager | Social Media Manager at Morphology – Marketing Agency
July 31, 2023 - September 4, 2025
Focused on social media and strategic content project and client management. Created reports with performance indicators and optimization proposals. Provided video production and copywriting services. Skills applied included CRM, strategic planning, multitasking, and conflict resolution.
Social Media Manager at MUSA Makeup
May 31, 2021 - September 4, 2025
Developed digital influencer campaigns including Instagram management, newsletter creation using Mailchimp, and trend monitoring in beauty and fashion. Skills applied included influencer management, creative writing, and critical thinking.
Event Promoter & Hostess at Promotional Marketing Agencies
December 31, 2021 - September 4, 2025
Coordinated staff, brand activations, and protocol events. Managed direct public interaction and event reporting. Developed communication, adaptability, and teamwork skills.
Account Manager | Social Media Manager at Morphology – Marketing Agency
July 1, 2023 - September 15, 2025
Led client accounts and social media campaigns, developed content calendars, and coordinated cross-channel activations. Managed CRM, crafted strategic plans, and delivered performance reports with KPIs. Demonstrated conflict resolution and collaborative teamwork to ensure client satisfaction.
Social Media Manager at Cate Social Media
August 1, 2023 - Present
Strategic planning and day-to-day management of social media across Instagram, TikTok, Facebook, and Pinterest; multimedia content creation and community management; SEO optimization and performance analysis. Results include organic video reach of 25,500, 16,400, and 15,200 views, and a reach increase from 34 to 4,451 accounts in one month (+334% impressions), driving lead generation and campaign conversions.
Social Media Manager at USA Makeup
May 1, 2021 - September 15, 2025
Development of digital influencer campaigns; Instagram management; newsletter creation (Mailchimp); trend monitoring in beauty and fashion.
Event Promoter & Hostess Staff at Promotional Marketing Agencies
January 1, 2021 - September 15, 2025
Coordination of events, brand activations, and protocol events; direct public interaction and event reporting. Skills developed include communication, adaptability, and teamwork.
Account Manager | Social Media at Morpology – Marketing Agency
July 1, 2023 - September 15, 2025
Project management focused on social media and strategic content. Report creation with performance indicators and optimization proposals. Video production and copywriting.
Event Promoter & Hostess at Promotional Marketing Agencies
January 1, 2021 - September 15, 2025
Event Promoter & Hostess Staff coordination, brand activations, and protocol events. Direct public interaction and event reporting.
Volunteer – Human Resources and Human Relations Department at Já Te Explico
January 1, 2018 - September 15, 2025
Volunteering in HR and Human Relations Department, supporting outreach and coordination.

Education

Master’s Degree in Marketing Management at IPAM - The Marketing School
January 1, 2019 - January 1, 2022
Bachelor’s Degree in Nutrition Sciences at Faculty of Nutrition and Food Sciences, University of Porto
January 1, 2014 - January 1, 2018
International Exchange at Federal University of Santa Catarina (Brazil)
January 1, 2017 - December 31, 2017
Master’s Degree in Marketing Management at IPAM - The Marketing School
January 1, 2019 - January 1, 2022
Bachelor’s Degree in Nutrition Sciences at Faculty of Nutrition and Food Sciences, University of Porto
January 1, 2014 - January 1, 2018
Master's Degree in Marketing Management at IPAM - The Marketing School
January 1, 2019 - January 1, 2022
Bachelor's Degree in Nutrition Sciences at Faculty of Nutrition and Food Sciences, University of Porto
January 1, 2014 - January 1, 2018

Qualifications

Certified Trainer (CCP)
January 1, 2023 - September 4, 2025
SEO Training: Writing for Google and for People
January 1, 2023 - September 4, 2025
Certified Trainer (CCP)
January 1, 2023 - September 15, 2025
SEO Training: Writing for Google and for People
January 1, 2023 - September 15, 2025
Certified Trainer (CCP)
January 1, 2023 - September 15, 2025
SEO Training: "Writing for Google and for People"
January 1, 2023 - January 1, 2023

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other