For more than 15 years, I’ve been delivering narrative-led content for international markets, supporting global brands and publications with clear, credible and culturally precise communication. I work as a Senior Journalist and Content & Localization Consultant, creating bilingual content and localizing editorial work for European and Latin American Spanish-speaking markets, ensuring accuracy, relevance and consistency across regions. My background combines journalism, long-form storytelling and B2B content strategy, enabling me to shape and adapt complex ideas across industries with clarity and strong editorial intent. My work spans technology, iGaming, health and medical, travel and professional services, collaborating with media outlets, branded content studios, SaaS platforms and enterprise teams. I’m also the author of Nómadas and co-author of Antología de Poesía y Cuento for Spanish-speaking markets.

Catherine Bernales Lamig

For more than 15 years, I’ve been delivering narrative-led content for international markets, supporting global brands and publications with clear, credible and culturally precise communication. I work as a Senior Journalist and Content & Localization Consultant, creating bilingual content and localizing editorial work for European and Latin American Spanish-speaking markets, ensuring accuracy, relevance and consistency across regions. My background combines journalism, long-form storytelling and B2B content strategy, enabling me to shape and adapt complex ideas across industries with clarity and strong editorial intent. My work spans technology, iGaming, health and medical, travel and professional services, collaborating with media outlets, branded content studios, SaaS platforms and enterprise teams. I’m also the author of Nómadas and co-author of Antología de Poesía y Cuento for Spanish-speaking markets.

Available to hire

For more than 15 years, I’ve been delivering narrative-led content for international markets, supporting global brands and publications with clear, credible and culturally precise communication.

I work as a Senior Journalist and Content & Localization Consultant, creating bilingual content and localizing editorial work for European and Latin American Spanish-speaking markets, ensuring accuracy, relevance and consistency across regions.

My background combines journalism, long-form storytelling and B2B content strategy, enabling me to shape and adapt complex ideas across industries with clarity and strong editorial intent.

My work spans technology, iGaming, health and medical, travel and professional services, collaborating with media outlets, branded content studios, SaaS platforms and enterprise teams.

I’m also the author of Nómadas and co-author of Antología de Poesía y Cuento for Spanish-speaking markets.

See more

Language

English
Fluent
Spanish; Castilian
Fluent
French
Intermediate

Work Experience

Freelance Content and Localization Consultant for the Tech. Industries at NetApp, Altenar & Industry Dive Companies
May 1, 2024 - Present
Localized and transcreated B2B content for Spanish and Hispanic markets, ensuring market relevance, regulatory accuracy and brand consistency. Produced interviews, discussion guides and editorial content for SAP-focused webinars and technology audiences. Delivered multi-format content across blogs, white papers, webinars, marketing assets and thought-leadership pieces. Supported global teams with high-impact localized content that improves audience engagement and market positioning.
Senior Content Writer at Mia FemTech, Establishment Labs
September 1, 2021 - January 31, 2024
Founded the content department for Europe, Japan and Middle East markets. Created, edited and proofread engaging content for women’s health & technology, including articles, interviews, reports, blogs, guides, landing pages, email marketing, videos and informative pieces, resulting in a 25% increase in user engagement within the first year. Enhanced content with SEO best practices and high-quality proofreading, achieving a 98% reduction in errors. Ensured tone of voice, content consistency and brand coherence across websites, leading to a 30% increase in engagement and subscribers in the first year. Pitched stories for key audiences, reducing project turnaround time by 30%. Wrote social media scripts, email marketing pieces and branded articles for Forbes, Elle, La Vanguardia, Expressen, Dagens Industry and Amelia.
Copywriter at Mavens
June 1, 2018 - July 31, 2021
Revamped content strategy by writing, editing, translating and localizing technology and medical devices content, enhancing market penetration and brand visibility in the entertainment sectors.
Marketer and Copywriter at Travall
May 1, 2014 - April 30, 2017
Established the US-Hispanic content department for a company in the automotive technology sector. Developed and executed engaging content campaigns, including SEO, technical documentation and user manuals, resulting in a 20% increase in leads during the first year.
Publishing Assistant at Editorial Impedimenta
May 1, 2011 - March 31, 2013
Wrote reader's reports, proofread and edited fiction manuscripts for US and Hispanic markets. Coordinated with US book distributors translating promotional texts, book reviews and back cover blurbs. Notable titles included Literature Snob’s Dictionary, Cold Comfort Farm, The Investigation.
Travel & Culture Journalist at El Mercurio National Newspaper
March 1, 2007 - March 31, 2009
Created captivating content for technology and entertainment sections of El Club Magazine, increasing website traffic by 25% and reader engagement by 15%. Managed a small team of journalists, overseeing monthly editing and proofreading.
Freelance Content and Localization Consultant for Tech Industries at NetApp, Altenar & Industry Dive Companies
May 1, 2024 - Present
Localized and transcreated B2B content for Spanish and Hispanic markets, ensuring market relevance, regulatory accuracy and brand consistency. Produced interviews, discussion guides and editorial content for SAP-focused webinars and technology audiences. Delivered multi-format content across blogs, white papers, webinars, marketing assets and thought-leadership pieces. Supported global teams with high-impact localized content that improves audience engagement and market positioning.

Education

Specialized in Freelance Journalism at London School of Journalism
January 11, 2030 - January 1, 2018
Specialized in Medical Translations at University of Granada & Trágora Formación
January 11, 2030 - January 1, 2019
Master in Spanish Publishing & Editing at University Complutense of Madrid
January 11, 2030 - January 1, 2011
MA in Translation (English/Spanish) at University UNIACC
January 11, 2030 - January 1, 2007
Bachelor of Arts in Journalism at University UNIACC
January 11, 2030 - January 1, 2006
Specialized in Freelance Journalism at London School of Journalism
January 1, 2018 - January 28, 2026
Specialized in Medical Translations at University of Granada &Trágora Formación
January 1, 2019 - January 28, 2026
Master in Spanish Publishing & Editing at University Complutense of Madrid
January 1, 2011 - January 28, 2026
MA in Translation (English/Spanish) at University UNIACC
January 1, 2007 - January 28, 2026
Bachelor of Arts in Journalism at University UNIACC
January 1, 2006 - January 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Travel & Hospitality, Software & Internet, Professional Services, Gaming

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