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Marketing and e-commerce professional with experience in CPG, data-driven campaigns, content creation, and website optimization. Skilled in Adobe Creative Suite, Microsoft Office, e-commerce management, and maintaining accurate POS/product data to support brand visibility, engagement, and conversions. Freelance marketer who creates social media posts, email campaigns, ads, signage, and website content; also improves shopping experiences on platforms such as Squarespace, Square, and City Hive. Known for managing multi-account social media, optimizing SEO, and using analytics and reporting to drive online growth.…Marketing and e-commerce professional with experience in CPG, data-driven campaigns, content creation, and website optimization. Skilled in Adobe Creative Suite, Microsoft Office, e-commerce management, and maintaining accurate POS/product data to support brand visibility, engagement, and conversions. Freelance marketer who creates social media posts, email campaigns, ads, signage, and website content; also improves shopping experiences on platforms such as Squarespace, Square, and City Hive. Known for managing multi-account social media, optimizing SEO, and using analytics and reporting to drive online growth.

Chantal Larson

Social Media Manager, Content Creator, Brand Strategist, +7

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Marketing and e-commerce professional with experience in CPG, data-driven campaigns, content creation, and website optimization. Skilled in Adobe Creative Suite, Microsoft Office, e-commerce management, and maintaining accurate POS/product data to support brand visibility, engagement, and conversions. Freelance marketer who creates social media posts, email campaigns, ads, signage, and website content; also improves shopping experiences on platforms such as Squarespace, Square, and City Hive. Known for managing multi-account social media, optimizing SEO, and using analytics and reporting to drive online growth.…Marketing and e-commerce professional with experience in CPG, data-driven campaigns, content creation, and website optimization. Skilled in Adobe Creative Suite, Microsoft Office, e-commerce management, and maintaining accurate POS/product data to support brand visibility, engagement, and conversions. Freelance marketer who creates social media posts, email campaigns, ads, signage, and website content; also improves shopping experiences on platforms such as Squarespace, Square, and City Hive. Known for managing multi-account social media, optimizing SEO, and using analytics and reporting to drive online growth.

Available to hire

Marketing and e-commerce professional with experience in CPG, data-driven campaigns, content creation, and website optimization. Skilled in Adobe Creative Suite, Microsoft Office, e-commerce management, and maintaining accurate POS/product data to support brand visibility, engagement, and conversions.

Freelance marketer who creates social media posts, email campaigns, ads, signage, and website content; also improves shopping experiences on platforms such as Squarespace, Square, and City Hive. Known for managing multi-account social media, optimizing SEO, and using analytics and reporting to drive online growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Communications, E-commerce & Marketing Freelancer at Self Employed

May 1, 2026 - Present

Created marketing content for clients including Tower Beer Wine & Spirits, BlueSky Solutions, and other brands across retail, staffing, and e-commerce. Produced social media posts, email campaigns, graphics, videos, ads, signage, and website content to support brand awareness, engagement, and sales. Designed product/event sales assets and promotional signage; built Instagram ads and supported campaigns with AI-assisted ideas, SEO, and copywriting. Updated product listings with accurate images, pricing, descriptions, and promotions, and refreshed Squarespace, Square, and City Hive pages to improve the shopping experience.

E-COMMERCE & MARKETING FREELANCER at Self Employed

May 1, 2026 - Present

Created marketing content for clients across retail, staffing, and ecommerce, including social posts, email campaigns, graphics, videos, ads, signage, and website content to support brand awareness, engagement, and sales. Designed graphics, videos, ads, and signage for products and events. Built Instagram ads for campaigns and promos. Used AI tools for content ideas, SEO, copywriting, and campaign support. Updated product listings and refreshed online pages to improve the shopping experience.

Marketing Coordinator at Gourmet Foods International

July 1, 2022 - Present

Developed and maintained private label websites via Squarespace; analyzed website performance and prepared weekly sales reports. Conducted audience research to refine marketing strategies for increased reach. Ensured data accuracy for private label products, updated POS databases, and organized up-to-date product imagery to optimize online and in-store sales. Curated content for 10 social media accounts across Instagram, Facebook, and LinkedIn, driving follower growth and stronger brand loyalty. Led digital marketing campaigns for CPG brands to elevate visibility and engagement. Created multimedia content (posts, videos, graphics) using Adobe Creative Suite; led product and social media photoshoots; improved AI-driven SEO tactics and updated private label sites to boost online presence and conversion rates. Recognized as Employee of the Month (September 2023) for outstanding campaign execution and teamwork.

E-Commerce & Marketing Specialist at Tower Beer, Wine & Spirits

January 1, 2022 - July 1, 2022

Created engaging website graphics and store signage aligned with branding and seasonal trends to attract customers. Assessed website performance metrics to identify opportunities for improvement and steer more effective online sales strategies. Refined online fulfillment by handling product selection, packaging, and delivery to maximize efficiency and customer satisfaction. Led and updated over 1,000 product listings, including images, descriptions, and ratings for accurate online storefronts. Planned website pages for new products, events, sales, and party planning to amplify navigation and promotional effectiveness. Modernized company website layout and content to enhance user experience (UX) and customer engagement. Launched new product with compelling visuals, descriptions, and ratings to strengthen brand identity and online presence. Refreshed listings on third-party delivery platforms to ensure consistency and a seamless shopping experience.

E-COMMERCE & MARKETING ASSOCIATE at Tower Beer, Wine & Spirits

September 1, 2020 - July 1, 2022

Supported digital marketing and ecommerce efforts through website updates, email campaigns, branded graphics, product listings, and third-party delivery platforms to improve customer engagement and online sales. Updated product listings with images, descriptions, ratings, and pricing. Created email campaigns via Mailchimp and Wine Fetch for sales, events, and product launches. Designed website graphics, banners, signage, and social media content using Adobe Creative Suite. Refreshed website pages and delivery listings to improve accuracy, navigation, and shopping experience. Helped grow social media following by 7.5K and earned a high-profile repost from Kendall Jenner.

Marketing Assistant at Tower Beer, Wine & Spirits

September 1, 2020 - January 1, 2022

Solidified brand recognition and customer engagement through strategic billboards, print, and digital marketing campaigns to expand audience reach. Crafted and distributed targeted email marketing campaigns using Mailchimp and Wine Fetch to effectively promote sales events, product launches, and company news. Developed and executed engaging marketing solutions by liaising with teams to create impactful graphics, social media content, and product descriptions. Increased social media followers by 7,500 and secured a high-profile repost from Kendall Jenner, significantly boosting brand awareness and digital engagement. Designed captivating graphics, images, and banners for company websites using Adobe Creative Suite, driving higher customer interaction.

Group Sales Assistant at National Center for Civil and Human Rights

January 1, 2019 - January 1, 2020

Group Sales Assistant (2019-2020) at National Center for Civil and Human Rights.