I’m a freelancer who specialises in virtual assistance and social media management, supporting entrepreneurs, small businesses, and creatives with both their day-to-day operations and online presence. With experience in administrative support, customer service, and workflow organisation, I help streamline tasks so clients can focus on growth. Alongside this, I provide social media support across platforms like Instagram, TikTok, and Facebook, including content planning, scheduling, and engagement. What sets me apart is my mix of organisation and creativity, not only keep things running smoothly behind the scenes but also create strategies and content that connect with audiences and strengthen brands.

I’m a freelancer who specialises in virtual assistance and social media management, supporting entrepreneurs, small businesses, and creatives with both their day-to-day operations and online presence. With experience in administrative support, customer service, and workflow organisation, I help streamline tasks so clients can focus on growth. Alongside this, I provide social media support across platforms like Instagram, TikTok, and Facebook, including content planning, scheduling, and engagement. What sets me apart is my mix of organisation and creativity, not only keep things running smoothly behind the scenes but also create strategies and content that connect with audiences and strengthen brands.

Available to hire

I’m a freelancer who specialises in virtual assistance and social media management, supporting entrepreneurs, small businesses, and creatives with both their day-to-day operations and online presence. With experience in administrative support, customer service, and workflow organisation, I help streamline tasks so clients can focus on growth. Alongside this, I provide social media support across platforms like Instagram, TikTok, and Facebook, including content planning, scheduling, and engagement. What sets me apart is my mix of organisation and creativity, not only keep things running smoothly behind the scenes but also create strategies and content that connect with audiences and strengthen brands.

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Work Experience

Digital Campaign & Content Manager (Freelance) at Self-employed
January 1, 2018 - Present
Delivered organic campaigns that helped clients grow followers 5x across Instagram and TikTok. Created viral content (800k+ views) for a yoga brand, increasing their TikTok following from 200 to 1,800 in 7 weeks. Designed branded visuals and short videos using Canva and CapCut for clients like Wavecase, Sistaco, and Hey Bud. Ran content calendars and managed email campaigns via Hootsuite, Meta Business Suite, and Mailchimp. Hosted TikTok Lives for product launches, helping drive visibility and conversions. Provided full admin support including CRM management, inbox and schedule handling, data entry, and file organisation using Trello, Notion, and Google Drive. Acted as the main point of contact for over 10 clients, managing onboarding, communications, and ongoing support.
Sales Associate at Dress Box (Vintage Fashion), Liberty London
January 1, 2019 - August 21, 2025
Delivered high-end, tailored customer service in a fast-paced luxury retail environment. Maintained stock levels and assisted with visual merchandising. Supported sales by offering detailed product advice and style recommendations.
Assistant Manager / Sales Associate at Cashmirino (Children’s Luxury Fashion), London
January 1, 2018 - August 21, 2025
Trained staff on customer service protocols and CRM usage. Delivered email campaigns that increased engagement by 25%. Managed daily operations including opening/closing, cash handling, and sales reporting. Redesigned visual merchandising to boost in-store sales. Built lasting relationships with VIP customers and families.
Beauty Consultant at Multiple Brands (via Beauty Consultants Bureau), London
January 1, 2017 - August 21, 2025
Represented premium brands like Bobbi Brown and Clarins. Exceeded sales targets regularly through strong product knowledge and customer rapport. Provided personalised consultations and maintained follow-up care.

Education

BA (Hons) Fashion at University for the Creative Arts
January 1, 2012 - January 1, 2015
GCSEs at Plumstead Manor Secondary School
January 11, 2030 - August 21, 2025

Qualifications

HubSpot Social Media Certified – HubSpot Academy
January 1, 2025 - August 21, 2025

Industry Experience

Retail, Media & Entertainment, Professional Services, Consumer Goods, Software & Internet
    paper TikTok

    I managed a yoga training TikTok account focused
    on yoga teaching programs in Bali and Thailand,
    growing it from 200 to 1,800 followers in just 7
    weeks. Starting with videos that averaged only 200-
    500 views, I conducted competitor research and
    tested different video formats until finding one that
    worked. The first breakthrough came with a video
    that hit 40k views, which was viral for such a small
    account. I replicated this successful format and
    achieved even greater success with a second video
    that reached 800k views in just 7 days. Then
    reaching 1 M+ views after a week after that, and
    gaining 2.1K followers from one single video.