I’m Charles Atkins, a brand strategist and creative director with nearly a decade of experience spanning advertising, brand development, and ecommerce strategy. I specialize in premium beauty and wellness brands, building complete ecosystems from concept to market and driving growth across channels. I thrive in collaborative environments and enjoy translating strategic insights into visually compelling, revenue-driving campaigns.
My expertise covers end-to-end ecommerce operations—brand identity development, Shopify design, conversion optimization, product photography and art direction, digital advertising, packaging design. I recently grew a botanical skincare brand from launch to wholesale distribution across the Spanish spa market, and I’m open to part-time remote roles in brand strategy, creative direction, art direction or ecommerce management.
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Built premium botanical skincare brand from concept to European wholesale distribution. Developed complete brand identity, product photography, packaging design, and conversion-optimized ecommerce platform. Brand now serves professional estheticians and 5-star spa market across Spain with future plans for EU expansion.
Key work includes: Brand strategy and visual identity, product line packaging, Shopify ecommerce design, email marketing automation, digital advertising creative, and EU regulatory compliance.
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