I'm Charles Atkins, a brand strategist and creative director with nearly a decade of experience spanning advertising, brand development, and ecommerce strategy. I specialize in premium beauty and wellness brands, building complete ecosystems from concept to market and driving growth across channels. I thrive in collaborative environments and enjoy translating strategic insights into visually compelling, revenue-driving campaigns. My expertise covers end-to-end ecommerce operations—brand identity development, Shopify design, conversion optimization, product photography and art direction, digital advertising, packaging design. I recently grew a botanical skincare brand from launch to wholesale distribution across the Spanish spa market, and I’m open to part-time remote roles in brand strategy, creative direction, art direction or ecommerce management.

Charles Atkins

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I'm Charles Atkins, a brand strategist and creative director with nearly a decade of experience spanning advertising, brand development, and ecommerce strategy. I specialize in premium beauty and wellness brands, building complete ecosystems from concept to market and driving growth across channels. I thrive in collaborative environments and enjoy translating strategic insights into visually compelling, revenue-driving campaigns. My expertise covers end-to-end ecommerce operations—brand identity development, Shopify design, conversion optimization, product photography and art direction, digital advertising, packaging design. I recently grew a botanical skincare brand from launch to wholesale distribution across the Spanish spa market, and I’m open to part-time remote roles in brand strategy, creative direction, art direction or ecommerce management.

Available to hire

I’m Charles Atkins, a brand strategist and creative director with nearly a decade of experience spanning advertising, brand development, and ecommerce strategy. I specialize in premium beauty and wellness brands, building complete ecosystems from concept to market and driving growth across channels. I thrive in collaborative environments and enjoy translating strategic insights into visually compelling, revenue-driving campaigns.

My expertise covers end-to-end ecommerce operations—brand identity development, Shopify design, conversion optimization, product photography and art direction, digital advertising, packaging design. I recently grew a botanical skincare brand from launch to wholesale distribution across the Spanish spa market, and I’m open to part-time remote roles in brand strategy, creative direction, art direction or ecommerce management.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Creative Director at Flor Y Amor
October 1, 2020 - November 15, 2025
Direct all creative operations for a premium botanical skincare brand serving professional estheticians and 5-star spa markets. I developed the complete brand identity, packaging, and visual systems from concept through market launch; built and optimized the Shopify ecommerce platform focusing on a conversion-driven user experience; directed product photography and lifestyle imagery for multi-channel campaigns; and expanded distribution to wholesale partners across the Spanish spa market.
Brand & Design Consultant at Self-Employed (Freelance Brand & Design Consultant)
October 1, 2022 - October 1, 2022
Provided brand strategy, graphic design, and creative consulting for beauty, wellness, and consumer brands. Tasks included brand identity development, packaging design, marketing collateral, copywriting for websites and digital campaigns, and art direction for product launches.
Marketing & Co-Founder at Kathryn Tilly Ltd - Sustainable Hand Balm
October 1, 2020 - October 1, 2020
Co-founded a sustainable hand balm brand with a social impact mission (1-for-1 NHS donation model). Led all brand development, ecommerce strategy, and digital marketing from concept through market launch, including logo design, packaging, website development, brand voice, email campaigns, and paid advertising.
Marketing Manager at Tenerife Self Catering - La Bodega
September 1, 2020 - September 1, 2020
Managed digital marketing, brand identity, and social media strategy for a hospitality property. Responsibilities included website maintenance, photography direction, promotional materials, and traffic generation through property portals.

Education

Diploma, Cinematography & Film Production at Hollywood Film Institute
January 11, 2030 - January 1, 2012
Copywriting & Brand Strategy at Miami Ad School
January 1, 2006 - January 1, 2007

Qualifications

Facebook Ads & Digital Marketing Accelerator
January 11, 2030 - November 15, 2025
All Digital Marketing courses
January 1, 2018 - November 15, 2025
Shopify Ecommerce & Conversion Optimization, Project Management
January 11, 2030 - November 15, 2025
Amazon Ads & Marketplace Strategy
January 11, 2030 - November 15, 2025

Industry Experience

Consumer Goods, Retail, Wholesale & Distribution, Software & Internet, Professional Services, Media & Entertainment
    uniE621 Brand guideline one page for Kathryn Tilly a Uk based natural skincare brand.
    With further work the one-page brand identity. Merges into a large bible for larger teams. Just showing the one page here. brandidentity logodesign strategy branding
    paper Overview since working with long term client Flor y Amor

    https://www.twine.net/signin

    Built premium botanical skincare brand from concept to European wholesale distribution. Developed complete brand identity, product photography, packaging design, and conversion-optimized ecommerce platform. Brand now serves professional estheticians and 5-star spa market across Spain with future plans for EU expansion.
    Key work includes: Brand strategy and visual identity, product line packaging, Shopify ecommerce design, email marketing automation, digital advertising creative, and EU regulatory compliance.

    uniE608 Promotional Material, Branding, Expo Backgrounds for IFEMA trade show
    Create wholesale catalogues, promotional material, fliers, stands, exhibition backdrops, all marketing material seen. Also have done all the packaging, logos, brand identity. promotional materials marketing branding