At HARGILE, I head up the marketing division, where my mission is to promote innovative digital solutions tailored to the needs of businesses undergoing digital transformation. My job is to connect our expertise in web and mobile development with our clients' specific expectations, highlighting impactful and targeted communication strategies. With a degree in communications and certifications in web development, I combine technical skills and strategic vision to help businesses thrive in a connected world. What motivates me is transforming complex concepts into practical solutions that generate real value, while working closely with our teams to foster innovation and growth.

Charles de Lalaing

At HARGILE, I head up the marketing division, where my mission is to promote innovative digital solutions tailored to the needs of businesses undergoing digital transformation. My job is to connect our expertise in web and mobile development with our clients' specific expectations, highlighting impactful and targeted communication strategies. With a degree in communications and certifications in web development, I combine technical skills and strategic vision to help businesses thrive in a connected world. What motivates me is transforming complex concepts into practical solutions that generate real value, while working closely with our teams to foster innovation and growth.

Available to hire

At HARGILE, I head up the marketing division, where my mission is to promote innovative digital solutions tailored to the needs of businesses undergoing digital transformation. My job is to connect our expertise in web and mobile development with our clients’ specific expectations, highlighting impactful and targeted communication strategies.

With a degree in communications and certifications in web development, I combine technical skills and strategic vision to help businesses thrive in a connected world. What motivates me is transforming complex concepts into practical solutions that generate real value, while working closely with our teams to foster innovation and growth.

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Experience Level

Language

English
Fluent
French
Fluent
Spanish; Castilian
Beginner

Work Experience

Co-founder / CMO at Digiiitall
January 1, 2022 - December 11, 2024
Web app and mobile app development; Digital marketing strategy.
Pioneer Chief at Scouts of Belgium
January 1, 2021 - Present
Organization of weekly activities for teenagers; preparing activities to collect money for summer camp.
Gardener at Beloeil Castle
January 1, 2019 - January 1, 2019
Maintain the beauty of plants, outdoor grounds and trees.
Feminine Football Coach at Belgium
January 1, 2019 - Present
Coaching and organizing a women's football team.
Volunteer at Escuela de Futbol Pocho Morales
January 1, 2017 - January 1, 2017
Coaching football; volunteering projects in Peru.
Executive Assistant at VO Group
January 1, 2018 - January 1, 2018
Conference planning and organisation of an annual seminar; budget on Excel.
Strategic and Creative Department at Publicis Brussels
January 1, 2017 - January 1, 2017
Analysis and evaluation of the business plan; Planning for long-term strategic objectives.
Co-founder / CMO at HARGILE innovative solutions
December 19, 2024 - Present
At HARGILE, I head up the marketing department, where my mission is to promote innovative digital solutions tailored to the needs of companies undergoing digital transformation. My job is to connect our expertise in web and mobile development with our clients' specific expectations, highlighting impactful and targeted communication strategies.

Education

Bachelor degree in Communication at European Communication School
January 1, 2018 - January 1, 2020
IB Diploma at International School of Brussels
January 1, 2012 - January 1, 2016
Web Development Course at Le Wagon
January 1, 2020 - March 1, 2020
Web Development Formation at Molengeek
January 1, 2021 - July 1, 2021
Diploma in Basic Management at PFC
January 1, 2022 - May 1, 2022

Qualifications

Diploma in Basic Management
January 1, 2022 - May 1, 2022

Industry Experience

Computers & Electronics, Software & Internet, Education, Non-Profit Organization, Professional Services
    paper Advanced SEO overhaul & performance optimization

    Complete SEO optimization including a full technical audit, semantic research, keyword strategy, and priority fixes.

    Work included:

    Technical SEO audit & corrections (metadata, redirects, image optimization, ALT text, performance).
    Creation of a staging environment and improved site security.
    Optimization of blog content and metadata (47 titles corrected).
    Development of a fully dynamic, multilingual (FR/EN/NL) content system using custom ACF fields.
    New SEO-ready page templates with dynamic blocks (Services, Pricing, Location, etc.).
    Integration with WPML for automatic multilingual content sync.
    Implementation of complete Schema Markup (Organization, Website, Services) validated with Google Rich Results.
    Mobile optimization, performance improvements, and URL structure preparation for future pages.

    This resulted in a faster, more structured, SEO-friendly website with strong multilingual foundations and improved visibility.

    Link: https://www.twine.net/signin

    paper Automated product variant synchronization (Shopify app)

    Development of a fully custom Shopify app designed to automate and synchronize color variants across multiple products.
    Instead of manually adding all variant options to every individual product, the app allows the merchant to update one master product within a variant collection, and automatically sync all associated products with the correct color variants.

    Key features:

    Centralized variant management: update one product and sync variants across the entire collection.
    Automated variant propagation to all linked products.
    Eliminates repetitive manual work, significantly reducing setup time.
    Improved product consistency across the storefront.
    Custom admin interface built directly into Shopify.
    Real-time syncing for accurate variant display.
    Seamless integration with Shopify’s existing product structure and metafields.

    This custom solution dramatically enhances efficiency and ensures a unified product experience for stores with multiple color-based items.

    Link: https://www.twine.net/signin

    paper Real-time connected multi-entity management system in WordPress

    Development of a fully custom WordPress platform with interconnected dynamic data models, designed to manage complex relationships between PMS centers, schools, and agents with real-time synchronization.

    The system includes:

    Custom post types and relational architecture linking PMS centers, schools, and agents

    Multi-level association logic:

    PMS centers can host multiple schools
    Each school is linked to a single PMS center
    Agents can be assigned to multiple schools
    Bidirectional data synchronization ensuring that all linked entities update instantly across the platform
    Advanced admin interface for easy creation, editing, and management of all entities
    Dynamic listings and filters for quickly accessing PMS centers, schools, and agent profiles
    Secure permissions and role management for internal teams
    Optimized performance and scalability, fully integrated within the WordPress ecosystem

    This project delivers a robust, real-time connected management system tailored to handle complex organizational structures while maintaining a simple, intuitive user experience.

    Link: https://www.twine.net/signin

    paper ReactJS custom booking system

    Development of a fully custom ReactJS personal booking system for a hotel, seamlessly synchronized with major hospitality marketplaces such as Booking.com, Airbnb, Expedia, and others. The platform features real-time availability management, dynamic pricing, and channel synchronization.

    The system allows guests to add extras and upgrade packages, as well as book SPA slots through a dynamic scheduling module connected to a live availability calendar and integrated with an existing WordPress website.

    The booking experience includes secure online payments, automated email confirmations, mobile-friendly responsive UI, and an optimized, conversion-oriented user journey.

    Additional features include:

    Inventory & reservation management
    Customizable add-ons and upsells
    API connections with PMS / channel managers
    Real-time synchronization with external booking platforms
    User-friendly dashboard
    High performance, SEO-ready architecture

    Project link: https://www.twine.net/signin