Charles de Lalaing

Complete SEO optimization including a full technical audit, semantic research, keyword strategy, and priority fixes.

Work included:

Technical SEO audit & corrections (metadata, redirects, image optimization, ALT text, performance).
Creation of a staging environment and improved site security.
Optimization of blog content and metadata (47 titles corrected).
Development of a fully dynamic, multilingual (FR/EN/NL) content system using custom ACF fields.
New SEO-ready page templates with dynamic blocks (Services, Pricing, Location, etc.).
Integration with WPML for automatic multilingual content sync.
Implementation of complete Schema Markup (Organization, Website, Services) validated with Google Rich Results.
Mobile optimization, performance improvements, and URL structure preparation for future pages.

This resulted in a faster, more structured, SEO-friendly website with strong multilingual foundations and improved visibility.

Link: https://www.twine.net/signin

Development of a fully custom Shopify app designed to automate and synchronize color variants across multiple products.
Instead of manually adding all variant options to every individual product, the app allows the merchant to update one master product within a variant collection, and automatically sync all associated products with the correct color variants.

Key features:

Centralized variant management: update one product and sync variants across the entire collection.
Automated variant propagation to all linked products.
Eliminates repetitive manual work, significantly reducing setup time.
Improved product consistency across the storefront.
Custom admin interface built directly into Shopify.
Real-time syncing for accurate variant display.
Seamless integration with Shopify’s existing product structure and metafields.

This custom solution dramatically enhances efficiency and ensures a unified product experience for stores with multiple color-based items.

Link: https://www.twine.net/signin

Development of a fully custom WordPress platform with interconnected dynamic data models, designed to manage complex relationships between PMS centers, schools, and agents with real-time synchronization.

The system includes:

Custom post types and relational architecture linking PMS centers, schools, and agents

Multi-level association logic:

PMS centers can host multiple schools
Each school is linked to a single PMS center
Agents can be assigned to multiple schools
Bidirectional data synchronization ensuring that all linked entities update instantly across the platform
Advanced admin interface for easy creation, editing, and management of all entities
Dynamic listings and filters for quickly accessing PMS centers, schools, and agent profiles
Secure permissions and role management for internal teams
Optimized performance and scalability, fully integrated within the WordPress ecosystem

This project delivers a robust, real-time connected management system tailored to handle complex organizational structures while maintaining a simple, intuitive user experience.

Link: https://www.twine.net/signin