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I am a results-driven marketing professional and creative designer with over 12 years of experience in digital marketing and 8 years in leadership roles. I lead social media and digital content strategy for Fred Olsen Travel, overseeing six brands and a team of three. I thrive in dynamic environments where innovation and storytelling drive brand growth. My strengths span the Adobe Creative Suite, content production, CRM, SEO, and paid media, allowing me to craft consistent messaging across channels and maximize ROI. I’m passionate about storytelling, brand growth, and collaborative leadership, and I relish turning insights into engaging campaigns that resonate with audiences.…I am a results-driven marketing professional and creative designer with over 12 years of experience in digital marketing and 8 years in leadership roles. I lead social media and digital content strategy for Fred Olsen Travel, overseeing six brands and a team of three. I thrive in dynamic environments where innovation and storytelling drive brand growth. My strengths span the Adobe Creative Suite, content production, CRM, SEO, and paid media, allowing me to craft consistent messaging across channels and maximize ROI. I’m passionate about storytelling, brand growth, and collaborative leadership, and I relish turning insights into engaging campaigns that resonate with audiences.

Charlotte May

Graphic Designer, Digital Marketer, Content Creator, +5

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I am a results-driven marketing professional and creative designer with over 12 years of experience in digital marketing and 8 years in leadership roles. I lead social media and digital content strategy for Fred Olsen Travel, overseeing six brands and a team of three. I thrive in dynamic environments where innovation and storytelling drive brand growth. My strengths span the Adobe Creative Suite, content production, CRM, SEO, and paid media, allowing me to craft consistent messaging across channels and maximize ROI. I’m passionate about storytelling, brand growth, and collaborative leadership, and I relish turning insights into engaging campaigns that resonate with audiences.…I am a results-driven marketing professional and creative designer with over 12 years of experience in digital marketing and 8 years in leadership roles. I lead social media and digital content strategy for Fred Olsen Travel, overseeing six brands and a team of three. I thrive in dynamic environments where innovation and storytelling drive brand growth. My strengths span the Adobe Creative Suite, content production, CRM, SEO, and paid media, allowing me to craft consistent messaging across channels and maximize ROI. I’m passionate about storytelling, brand growth, and collaborative leadership, and I relish turning insights into engaging campaigns that resonate with audiences.

Available to hire

I am a results-driven marketing professional and creative designer with over 12 years of experience in digital marketing and 8 years in leadership roles. I lead social media and digital content strategy for Fred Olsen Travel, overseeing six brands and a team of three. I thrive in dynamic environments where innovation and storytelling drive brand growth.

My strengths span the Adobe Creative Suite, content production, CRM, SEO, and paid media, allowing me to craft consistent messaging across channels and maximize ROI. I’m passionate about storytelling, brand growth, and collaborative leadership, and I relish turning insights into engaging campaigns that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Fred. Olsen Travel

January 1, 2022 - November 6, 2025

Lead multi-brand social media strategy across six brands, plan and execute campaigns, create content, schedule posts, analyse performance, and manage paid media. Mentored a small team and collaborated with in-house teams to drive automation and efficiency.

Digital Account Executive at Fred. Olsen Travel

June 1, 2019 - November 6, 2025

Managed digital advertising and CRM-driven initiatives, supporting cross-brand campaigns and performance reporting.

Digital Marketing Executive at Fred. Olsen Travel

June 1, 2019 - June 1, 2019

Contributed to digital marketing activities, campaign planning, content coordination, and analytics to optimise brand performance.

Digital Marketing Assistant at Gibbons Enginerring Group Ltd

July 1, 2016 - July 1, 2016

Supported digital marketing activities, social content development, and campaign execution across channels.

Internship Press Assistant at Camden Arts Centre

October 31, 2011 - October 31, 2011

Assisted press and communications activities for exhibitions and events.

Publications & Photography Assistant at Kerrang! Magazine

October 1, 2008 - November 6, 2025

Supported publications workflow and photography coordination.

Social Media Manager at Fred Olsen Travel

January 1, 2022 - Present

Lead social media strategy and management across all digital channels to enhance brand engagement and audience growth. Create, curate, and manage content across platforms; optimise advertising campaigns; manage presence across 12 in-house brands; schedule posts; monitor, respond, and foster community engagement; analyse metrics and ROI; support product launches and events; ensure brand voice consistency.

Digital Account Executive at Fred Olsen Travel

June 1, 2019 - Present

Managed digital marketing activities for key accounts, translating brand strategies into actionable plans; developed brand guidelines; collaborated with marketing teams; managed online marketing budgets; optimized campaigns across email, social, and search; tracked ROI.

Digital Marketing Executive at Gibbons Engineering Group Ltd

July 4, 2016 - June 1, 2019

Planned and executed multi-brand email campaigns, supported SEO and paid search, created content for blogs, banners, and promotions; managed website updates; oversaw Google Analytics; supported e-commerce via Amazon; produced design graphics and assets using Adobe Photoshop and WordPress.

Digital Marketing Assistant at Gibbons Engineering Group Ltd

July 1, 2013 - July 1, 2016

Managed and maintained online and social media platforms; conducted SEO updates; executed B2B and B2C marketing campaigns; monitored Google AdWords campaigns; developed e-commerce strategy via Amazon; created infographics, visuals, videos, adverts, brochures, and company magazine content; used Photoshop, HTML, and WordPress daily.