I founded Stout Digital Marketing as a freelance venture to support small businesses in building a strong and professional online presence. The focus of the business is on delivering high-quality website design, branding, and social media support for clients who may not have in-house marketing expertise.
The goal of this project was to help small businesses increase visibility, build trust with their audience, and generate enquiries through clear, effective digital marketing strategies.
I was responsible for the full end-to-end process, including brand development, website design, and content creation. This involved designing and building websites using Wix Studio, creating branded visuals and marketing materials in Canva, and developing social media content tailored to each client’s audience and goals.
As part of this work, I created structured website layouts, including service pages, portfolio sections, and contact flows designed to improve user experience and conversions. I also supported clients with social media messaging, ensuring their content was consistent, engaging, and aligned with their brand identity.
Through this project, I developed strong skills in client communication, project management, and translating business needs into effective digital solutions. I also began integrating AI tools into my workflow to support content creation, idea generation, and improve efficiency.
Tools and platforms used included Wix Studio, Canva, and AI tools for content and design support.

As the sole marketer I worked on many campaigns for this company.

The objective of the campaign was to drive website traffic, improve social media engagement, and generate new business enquiries through a combination of LinkedIn content, email marketing, and SEO-optimised blog posts.

I was responsible for planning and executing the content strategy, including creating and scheduling LinkedIn posts, writing blog content aligned with SEO best practices, and producing email campaigns targeted at segmented audiences. I also analysed campaign performance using Google Analytics and email reporting tools, using data insights to refine and optimise content over time.

The campaign resulted in increased engagement across social media, improved website traffic, and stronger inbound interest from potential customers. Email campaigns achieved strong open and click-through rates, demonstrating effective targeting and messaging.

Tools and platforms used included Google Analytics, Mailjet, WordPress, Canva, and AI tools to support content creation and planning.