Available to hire
I’m Charlotte, a Toronto-based graphic designer with 4 years of experience creating digital and print assets for a handful of music industry clients, such as The Rolling Stones, James Blake, and Sam Fender. I’ve worked in-house and freelance, developing everything from social media graphics and web campaigns to merchandise, tour posters, and billboards.
Beyond my design experience, I have a professional background working in-house at a digital marketing agency, as well as a social media manager and content creator.
Experience Level
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Intermediate
Language
English
Fluent
French
Intermediate
Work Experience
Graphic Designer and Social Media Manager at Freelance
May 1, 2021 - June 19, 2024Designed and executed social media assets, merchandise, and other marketing materials across print and digital. Collaborated with clients to ensure visuals aligned with project aesthetics and goals and were backed by thorough research and audience analysis. Successfully managed multiple projects, consistently meeting tight deadlines and maintaining high-quality output. Managed full content strategy and produced engaging static and video content for Instagram, Facebook, TikTok, and YouTube. Achieved over 150,000 views across Meta within the first 14 days of account management for a client. Notable clients include The Rolling Stones, James Blake, The Killers, and Glass Animals.
Graphic Designer at Fanweave
August 1, 2023 - September 30, 2024Coordinated digital marketing campaigns, plus established and tracked KPIs across paid channels. Reported on performance, helping refine content strategy to improve conversion rates. Created multi-use visual assets for digital campaigns, social media, email, and print. Developed front-end designs for web campaigns across industries, ensuring brand consistency and strong UX. Liaised with clients across industries, such as sports, lifestyle, and entertainment.
Marketing Intern at NOW TV
September 1, 2021 - November 30, 2021Conducted comprehensive market research on NOW TV subscribers to develop a more inclusive brand strategy for the platform whilst mentored by senior branding teams. Pitched and planned a film festival showcasing underrepresented talent, including creating print advertisements, merchandise, a full social media marketing campaign, and an upgraded brand identity.
Mentor and Learning Leader at University of the Arts London
October 31, 2020 - March 30, 2022Designed and led skill-building sessions and seminars for up to 90 university students, tailoring content to match various skill levels. Served as a mentor, providing guidance on academic assignments, property searches, and post-university career planning, ensuring a smooth transition for students.
Education
BA at University of the Arts London
September 1, 2020 - July 31, 2023Qualifications
M&C Saatchi’s Open House marketing programme
January 1, 2024 - December 31, 2024Landor Next Gen marketing programme
January 1, 2024 - December 31, 2024Industry Experience
Media & Entertainment, Professional Services, Retail, Education
Experience Level
Expert
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Intermediate
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