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Hi, I’m Chatanya Kumar, a digital marketing and communications professional with over four years of international experience across entertainment, media, premium FMCG, and technology. I specialize in audience-led digital strategy, integrated marketing communications, campaign delivery, and PR-sensitive messaging across APAC and global markets. I enjoy turning data-driven insights into creative storytelling and collaborating with diverse teams to deliver measurable audience growth.…Hi, I’m Chatanya Kumar, a digital marketing and communications professional with over four years of international experience across entertainment, media, premium FMCG, and technology. I specialize in audience-led digital strategy, integrated marketing communications, campaign delivery, and PR-sensitive messaging across APAC and global markets. I enjoy turning data-driven insights into creative storytelling and collaborating with diverse teams to deliver measurable audience growth.

Chatanya Kumar

Brand Strategist, Marketing Strategist, Content Creator, +2

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Hi, I’m Chatanya Kumar, a digital marketing and communications professional with over four years of international experience across entertainment, media, premium FMCG, and technology. I specialize in audience-led digital strategy, integrated marketing communications, campaign delivery, and PR-sensitive messaging across APAC and global markets. I enjoy turning data-driven insights into creative storytelling and collaborating with diverse teams to deliver measurable audience growth.…Hi, I’m Chatanya Kumar, a digital marketing and communications professional with over four years of international experience across entertainment, media, premium FMCG, and technology. I specialize in audience-led digital strategy, integrated marketing communications, campaign delivery, and PR-sensitive messaging across APAC and global markets. I enjoy turning data-driven insights into creative storytelling and collaborating with diverse teams to deliver measurable audience growth.

Available to hire

Hi, I’m Chatanya Kumar, a digital marketing and communications professional with over four years of international experience across entertainment, media, premium FMCG, and technology.

I specialize in audience-led digital strategy, integrated marketing communications, campaign delivery, and PR-sensitive messaging across APAC and global markets. I enjoy turning data-driven insights into creative storytelling and collaborating with diverse teams to deliver measurable audience growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital & Brand Strategy Advisor at Freelance

June 1, 2025 - Present

Led communication & brand positioning strategy for entertainment brands and high-visibility public artists, delivering measurable audience growth across global markets. Delivered 10+ digital campaigns across media, F&B and hospitality, integrating paid-media and culture-sensitive messaging. Advised artists on PR-sensitive digital communications & public-facing content, guiding messaging and response timing during reputationally sensitive situations.

Graduate Fellow at Stern School of Business, New York University

August 1, 2023 - May 1, 2025

Led a complete redesign and rollout of digital marketing and communications assets for the International Business Exchange Programme. Managed communications across 4 aliases, handling time-sensitive responses & logistics for 15+ community events. Optimised website structure and backend workflows to improve user experience and internal communications.

Global Mobility Associate at PricewaterhouseCoopers (PwC)

July 1, 2022 - February 1, 2023

Acted as a key liaison between Fortune 500 clients such as Citibank, Amazon and Singapore’s Ministry of Manpower, submitting 400+ authorisation cases. Coordinated monthly culture building events during the high-impact acquisition of PwC’s GMS & Tax departments. Initiated and led an additional project to ensure seamless onboarding & understanding of company systems for new joiners.

Digital Marketing Strategy Intern at TabSquare.AI

February 1, 2021 - June 1, 2021

Supported digital marketing and communication initiatives for campaign assets, social platforms and direct B2B clients. Conceptualised and coordinated 15 filmed client-facing content projects to support product storytelling and client portfolio. Audited and maintained HubSpot CRM data to enable targeted marketing communications and campaign segmentation. Planned social content and calendar, integrating organic and paid Facebook ad campaigns.

Digital Marketing Strategy Intern at Campari Group

August 1, 2020 - November 1, 2020

Supported APAC team on digital marketing and communications for scaling initiatives. Conducted competitor, platform, and ecommerce audits to inform digital campaign strategy and brand positioning. Assisted with campaign testing, reporting, and performance evaluation across regional markets.