Che Vista-Arellano

Available to hire

I am a results-driven writer, editor, and project manager with a proven track record of delivering high-impact creative projects across diverse environments.

About

I am a results-driven writer, editor, and project manager with a proven track record of delivering high-impact creative projects across diverse environments. I excel at driving timelines and quality outcomes through strategic planning and meticulous execution. I am a collaborative leader who supports cross-functional teams and prioritizes client satisfaction. With 15 years of marketing, advertising, and e-commerce experience, I bring strong attention to detail and robust organizational skills to every project. I continuously implement efficient processes to meet deadlines and stay within scope.

I thrive in remote, fast-paced settings and enjoy turning complex topics into clear, engaging content. My background spans content strategy, SEO optimization, and multi-channel storytelling, all aimed at delivering measurable results for clients and teams alike.

  • 14 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Education
  • Other

Work experience· 10 roles

Senior Writer / Editor · OPTIWISE ONLINESep 2020 – Jul 2025 · 4 yrs 11 mos

Created optimized original content (blogs, website pages, Amazon listings, social media posts, brochures, executive summaries) for clients across industries worldwide. Conducted in-depth topic research to ensure accuracy and relevance. Adapted writing style for print, digital channels, and corporate communications. Edited the work of senior and junior writers. Top Performer of the Year 2021 for delivering high-impact content on tight deadlines.

Copywriter / Chief Editor / Team Manager / Customer Happiness Specialist · OJ Digital SolutionsNov 2018 – Jul 2020 · 1 yr 9 mos

Communicated with prospective clients across four platforms, sent offers/quotes, managed contracts, after-sales service, and disputes. Led end-to-end project fulfillment including text/image content and revisions. Supervised seven English writers, five European writers, and three editors, mentoring staff and promoting best practices to improve quality and delivery times.

Content Writer · Envision SolutionsDec 2017 – Sep 2018 · 10 mos

Researched information and industry trends to produce relevant articles, boosting audience engagement. Implemented SEO best practices to optimize web content and improve visibility. Submitted at least one article per day and uploaded to WordPress with Yoast SEO.

Copywriter · The Professional Writers' AllianceSep 2017 – Present · 9 yrs 3 mos
Editor / Proofreader · Fiverr.comApr 2017 – Jul 2023 · 6 yrs 4 mos
E-Commerce Project Manager · 2424062 Ontario LimitedApr 2014 – Jun 2017 · 3 yrs 3 mos
Project Manager · SITE SYSTEMSOct 2013 – Mar 2014 · 6 mos
Project and Production Manager · AMPLE EARTHOct 2013 – Jun 2016 · 2 yrs 9 mos

Education

Bachelor's degree · University of the Philippines, Diliman1984 – 1988
High School Diploma · Imus Institute1980 – 1984

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