Brand and graphic designer specializing in handcrafted visual identities, eco-inspired branding, packaging and illustration. I create cohesive brand systems rooted in storytelling, local culture and warm aesthetics. Experienced in working with small lifestyle, wellness and artisanal food brands across the EU and US.…Brand and graphic designer specializing in handcrafted visual identities, eco-inspired branding, packaging and illustration. I create cohesive brand systems rooted in storytelling, local culture and warm aesthetics. Experienced in working with small lifestyle, wellness and artisanal food brands across the EU and US.WWW…
Brand and graphic designer specializing in handcrafted visual identities, eco-inspired branding, packaging and illustration. I create cohesive brand systems rooted in storytelling, local culture and warm aesthetics. Experienced in working with small lifestyle, wellness and artisanal food brands across the EU and US.…Brand and graphic designer specializing in handcrafted visual identities, eco-inspired branding, packaging and illustration. I create cohesive brand systems rooted in storytelling, local culture and warm aesthetics. Experienced in working with small lifestyle, wellness and artisanal food brands across the EU and US.WWWW…
Available to hire
Brand and graphic designer specializing in handcrafted visual identities, eco-inspired branding, packaging and illustration. I create cohesive brand systems rooted in storytelling, local culture and warm aesthetics. Experienced in working with small lifestyle, wellness and artisanal food brands across the EU and US.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Russian
Fluent
German
Beginner
Work Experience
owner, graphic designer at POLICOM DOO
July 1, 2022 - PresentEducation
Qualifications
Industry Experience
Professional Services
Illustration & Apparel Graphics Portfolio
This portfolio showcases my illustration-driven graphics created for apparel, accessories and lifestyle products.
The work combines hand-drawn line art, expressive character design and clean vector forms optimized for T-shirts, tote bags, hats and small accessories.
Inside the PDF you’ll find:
• illustration concepts for apparel
• character-based graphics
• product mockups
• vector line art prepared for print
My visual approach is simple, expressive and story-oriented, focusing on forms that feel alive and translate well into wearable pieces.
illustration merchdesign apparelgraphics graphicdesigner streetwear vectorart artist designer…This portfolio showcases my illustration-driven graphics created for apparel, accessories and lifestyle products.
The work combines hand-drawn line art, expressive character design and clean vector forms optimized for T-shirts, tote bags, hats and small accessories.
Inside the PDF you’ll find:
• illustration concepts for apparel
• character-based graphics
• product mockups
• vector line art prepared for print
My visual approach is simple, expressive and story-oriented, focusing on forms that feel alive and translate well into wearable pieces.
illustration merchdesign apparelgraphics graphicdesigner streetwear vectorart artist designerWW…
KRAZNEE - Handcrafted Hats & Accessories Brand Identity
KRAZNeé is an artisanal hat and accessories brand rooted in craftsmanship, individuality and slow, intentional fashion. Each piece is handmade, from shaping the felt to final detailing, reflecting the brand’s belief that accessories should feel personal, meaningful and built to last.
The visual identity is based on authenticity, natural textures and a warm, handcrafted aesthetic. The brand expresses a sense of freedom, originality and quiet confidence through its materials and storytelling.
Developed in this project:
• visual direction and brand aesthetic
• logo and typographic system
• colour palette
• packaging concept for hats & accessories
• website design (structure + visual layout)
• set of branded illustrations for merch
• social media layout
The identity blends handcrafted feeling with modern simplicity, creating a calm, elevated look for a boutique fashion brand.
branding brandidentity visualidentity artisanalbrand handcraftedhats slowfashion craftsmanship fashionbranding sustainablefashion paulinachencovadesign…KRAZNeé is an artisanal hat and accessories brand rooted in craftsmanship, individuality and slow, intentional fashion. Each piece is handmade, from shaping the felt to final detailing, reflecting the brand’s belief that accessories should feel personal, meaningful and built to last.
The visual identity is based on authenticity, natural textures and a warm, handcrafted aesthetic. The brand expresses a sense of freedom, originality and quiet confidence through its materials and storytelling.
Developed in this project:
• visual direction and brand aesthetic
• logo and typographic system
• colour palette
• packaging concept for hats & accessories
• website design (structure + visual layout)
• set of branded illustrations for merch
• social media layout
The identity blends handcrafted feeling with modern simplicity, creating a calm, elevated look for a boutique fashion brand.
branding brandidentity visualidentity artisanalbrand handcraftedhats slowfashion craftsmanship fashionbranding sustainablefashion paulinachencovadesignWW…
The Desert Cottage - Herbal Skincare & Home Goods - Brand Identity & Strategy
The Desert Cottage is a New Mexico–based brand rooted in ancestral knowledge, wild-harvested botanicals and a deep connection to the desert landscape. The brand bridges traditional herbal practices with modern sustainable living, offering home goods, baked goods and clean skincare made from local desert resources such as mesquite, creosote, ocotillo and piñon.
The identity was developed around the client’s mission: reconnecting people with nature, preserving cultural heritage and inspiring intentional, toxin-free living.
The brand story is shaped by the land, the family’s multi-generational farming roots and the couple’s shared journey of environmental stewardship.
This project includes:
• brand strategy & positioning
• core values, mission and brand personality
• ideal customer clarity
• visual direction
• typography and color foundations
• packaging direction for home goods and skincare
• photography & texture moodboard
• storytelling structure for website and socials
The visual language is built around earthy desert tones, sun-baked textures, linen, clay-inspired palettes and a mix of clean typography with warm handwritten notes.
It reflects a lifestyle grounded in honesty, cultural preservation and community.
branddesigner brandidentity visualidentity brandstrategy graphicdesigner illustrator…The Desert Cottage is a New Mexico–based brand rooted in ancestral knowledge, wild-harvested botanicals and a deep connection to the desert landscape. The brand bridges traditional herbal practices with modern sustainable living, offering home goods, baked goods and clean skincare made from local desert resources such as mesquite, creosote, ocotillo and piñon.
The identity was developed around the client’s mission: reconnecting people with nature, preserving cultural heritage and inspiring intentional, toxin-free living.
The brand story is shaped by the land, the family’s multi-generational farming roots and the couple’s shared journey of environmental stewardship.
This project includes:
• brand strategy & positioning
• core values, mission and brand personality
• ideal customer clarity
• visual direction
• typography and color foundations
• packaging direction for home goods and skincare
• photography & texture moodboard
• storytelling structure for website and socials
The visual language is built around earthy desert tones, sun-baked textures, linen, clay-inspired palettes and a mix of clean typography with warm handwritten notes.
It reflects a lifestyle grounded in honesty, cultural preservation and community.
branddesigner brandidentity visualidentity brandstrategy graphicdesigner illustratorWW…
Bliss Natura – Eco Cosmetic Shop Brand Identity
Bliss Natura is an eco-cosmetics shop inspired by slow living, Mediterranean simplicity and natural textures.
My goal was to create a brand identity that feels calm, earthy and trustworthy, a visual language that reflects clean ingredients and a mindful approach to beauty.
This project includes:
• brand strategy and foundations
• logo system
• color palette inspired by sea, sand and olive groves
• typography system for digital and print
• illustration accents
• packaging direction
• social media templates
The identity is built around soft organic shapes, gentle neutrals and a grounded aesthetic suitable for skincare, wellness and eco-lifestyle brands.
branding brandidentity ecosmetics design graphicdesign packagingdesign visualidentity logodesign branddesigner naturalbeauty…Bliss Natura is an eco-cosmetics shop inspired by slow living, Mediterranean simplicity and natural textures.
My goal was to create a brand identity that feels calm, earthy and trustworthy, a visual language that reflects clean ingredients and a mindful approach to beauty.
This project includes:
• brand strategy and foundations
• logo system
• color palette inspired by sea, sand and olive groves
• typography system for digital and print
• illustration accents
• packaging direction
• social media templates
The identity is built around soft organic shapes, gentle neutrals and a grounded aesthetic suitable for skincare, wellness and eco-lifestyle brands.
branding brandidentity ecosmetics design graphicdesign packagingdesign visualidentity logodesign branddesigner naturalbeautyWW…
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