Hi! I'm Cheryl, a passionate Graphic Designer and Illustrator based in Cebu City, Philippines. With over a decade of experience, I specialize in identity and branding, concept development, and print marketing collaterals. I love guiding creative teams and inspiring students alike, helping them discover and grow their potential in the design industry. Outside of my professional work, I engage in freelance projects, contribute to creative exhibitions, and mentor aspiring creatives through projects like The Dream Project. I'm always eager to explore new challenges and bring fresh ideas to life through design and illustration.…

Cheryl Toting – Villarino

Hi! I'm Cheryl, a passionate Graphic Designer and Illustrator based in Cebu City, Philippines. With over a decade of experience, I specialize in identity and branding, concept development, and print marketing collaterals. I love guiding creative teams and inspiring students alike, helping them discover and grow their potential in the design industry. Outside of my professional work, I engage in freelance projects, contribute to creative exhibitions, and mentor aspiring creatives through projects like The Dream Project. I'm always eager to explore new challenges and bring fresh ideas to life through design and illustration.…

Available to hire

Hi! I’m Cheryl, a passionate Graphic Designer and Illustrator based in Cebu City, Philippines. With over a decade of experience, I specialize in identity and branding, concept development, and print marketing collaterals. I love guiding creative teams and inspiring students alike, helping them discover and grow their potential in the design industry.

Outside of my professional work, I engage in freelance projects, contribute to creative exhibitions, and mentor aspiring creatives through projects like The Dream Project. I’m always eager to explore new challenges and bring fresh ideas to life through design and illustration.

See more

Language

English
Fluent

Work Experience

Design Supervisor, Marketing Lead Acquisitions at Author Solutions Inc.
November 1, 2016 - July 28, 2023
Led a design team responsible for delivering email marketing campaigns and various offline advertising collaterals for different imprints within the organization. Managed design direction for all online marketing materials including landing pages, Google ads, and web pages.
Designer & Faculty at University of San Carlos, Advertising Department
March 31, 2016 - July 28, 2025
Served as Art & Design Faculty and full-time instructor for courses including Art Direction, Corporate Identity, Packaging Design, and Visual Merchandising. Directed the university’s corporate identity and branding projects. Developed and implemented engaging lesson plans to foster creative expression and industry awareness among students.
Graphic Designer at Basic Graphics, Inc.
December 31, 2010 - July 28, 2025
Handled advertising and marketing collaterals for the company and its clients including identity & branding. Assisted in print production processes.
Content Engineer (Graphics) at Morphlabs, Inc.
December 31, 2008 - July 28, 2025
Responsible for static websites, landing pages, in-house newsletters, and flash presentations. Designed and implemented Flash presentations as well as advertising and marketing materials.
Graphic/Web Designer at PODDCORP
December 31, 2007 - July 28, 2025
Designed websites for online poker games and client creative needs including identity & branding and other marketing collaterals.
Interactive Media Designer at BOOM!!! Interactive Media
December 31, 2006 - July 28, 2025
Created websites, landing pages, E-learning kits, and interactive Flash presentations. Designed characters for E-learning kits intended for children.
Graphic Designer at Bigfoot Global Solutions
August 31, 2005 - September 1, 2007
Produced all advertising and collaterals, webpages, landing pages, and emailers. Managed advertising and marketing collaterals for the company’s in-house coffee shop, BigBucks.

Education

Bachelor of Fine Arts at University of San Carlos
January 1, 1998 - December 31, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Telecommunications, Professional Services, Non-Profit Organization, Media & Entertainment, Retail, Consumer Goods