Digital Marketing Director at Cube Development, LLC

Spearheaded the design, deployment and ongoing management of omni-channel digital marketing programs for B2B and B2C clients, improving foundational efficiencies, boosting brand recognition and influencing customer behavior. Jumpstarted new revenue streams by integrating marketing, communications and advertising initiatives. Led a team of five to optimize lead sources and funnels for clients across accounting, fintech, construction and niche ecommerce, and conducted competitive research, market intel, pricing and positioning audits. Implemented full-funnel content strategies and branding realignment to expand client reach and ROI.

Director – Digital at SBT Alliance

Exceeded YoY KPIs by consistently achieving double-digit quarterly growth through targeted content marketing, UI/UX design and device testing for vehicle-tracking SaaS platforms. Managed assets, affiliate program, campaigns and social media; built and optimized landing pages; conducted data-supported split tests and funnel strategies. Led a cross-functional team to develop scalable marketing solutions for diverse clients in accounting, fintech, construction and ecommerce.

eCommerce Manager at Ritz Safety

Expanded ecommerce performance and product reach across 8 ecommerce sites and 13 brick-and-mortar stores. Developed SEO/SEM strategies, landing pages, CRO, content marketing and co-branded vendor campaigns for +20K SKUs. Built and tested campaigns with +$70K–$100K monthly ad spend; centralized end-to-end marketing campaigns and improved site architecture, UX/UI and checkout funnels. Saved over $100K in outsourced costs by redesigning the flagship ecommerce site for both B2C and B2B portals. Increased brand awareness and social followers by 30% through targeted content and channel optimization.

Digital Marketing Manager at 42connect

Spurred revenue growth for clients through branding, communication, and marketing initiatives that converted traffic into leads and sales. Developed digital strategies for three ecommerce sites with +1K SKUs, optimized SEO (on-page/off-page), and managed +$20K in monthly ad spend. Improved branding effectiveness with consistent templates and assets, resulting in a +15% gain in budget reclamation and a +25% increase in remarketing conversions across clients.

Director – Digital at Cube Development, LLC

Led the design, deployment, and ongoing management of digital marketing programs for B2B and B2C clients. Spearheaded identification of key mechanisms to improve foundational efficiencies, bolster brand recognition and customer behavior. Implemented full-funnel strategies across branding, content, SEO/SEM, paid media, email, and analytics to expand client reach. Jumpstarted new revenue streams by integrating marketing, communications and advertising initiatives. Managed a team of five and collaborated with clients to develop scalable, data-driven solutions for various industries, including accounting, fintech, construction, and niche ecommerce sites.

Director – Digital at SBT Alliance

Exceeded YoY KPIs by delivering double-digit quarterly growth through targeted content marketing strategies. Designed mock-ups and prototypes for internal and external platform MVPs; performed UI/UX design and device testing for vehicle-tracking SaaS/SaaS platforms. Managed product/content/marketing collateral libraries, affiliate program, campaigns and social media.

eCommerce Manager at Ritz Safety

Expanded ecommerce performance and product reach across eight ecommerce sites and 13 brick-and-mortar stores. Developed SEO strategies (On-Page, Off-Page, CRO, content marketing) and implementation plans for +20K SKUs. Managed SEM campaigns with $70K–$100K monthly spend, built and tested landing pages and funnels, and executed data-supported funnel strategies. Centralized ownership of marketing campaigns, leading to cost savings and improved efficiency; led social media expansion and affiliate-enabled growth.