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I am a results-driven Digital Marketing and E-Commerce Growth Leader with over 15 years of experience scaling direct-to-consumer and Shopify brands. I have a proven track record in driving high-ROI paid media campaigns across platforms like Meta, Google, TikTok, and other emerging platforms. Combining data-driven optimization with compelling creative content, I maximize return on ad spend, lower cost per acquisition, and increase conversion rates. I excel in conversion rate optimization, lifecycle marketing, and full-funnel growth strategies that boost both user acquisition and retention. I thrive in agile, fast-growth environments where curiosity, creativity, and performance marketing come together to deliver strong business results.…I am a results-driven Digital Marketing and E-Commerce Growth Leader with over 15 years of experience scaling direct-to-consumer and Shopify brands. I have a proven track record in driving high-ROI paid media campaigns across platforms like Meta, Google, TikTok, and other emerging platforms. Combining data-driven optimization with compelling creative content, I maximize return on ad spend, lower cost per acquisition, and increase conversion rates. I excel in conversion rate optimization, lifecycle marketing, and full-funnel growth strategies that boost both user acquisition and retention. I thrive in agile, fast-growth environments where curiosity, creativity, and performance marketing come together to deliver strong business results.

Chris Taoussanopoulos

Digital Marketer, Performance Marketer, Marketing Strategist, +6

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I am a results-driven Digital Marketing and E-Commerce Growth Leader with over 15 years of experience scaling direct-to-consumer and Shopify brands. I have a proven track record in driving high-ROI paid media campaigns across platforms like Meta, Google, TikTok, and other emerging platforms. Combining data-driven optimization with compelling creative content, I maximize return on ad spend, lower cost per acquisition, and increase conversion rates. I excel in conversion rate optimization, lifecycle marketing, and full-funnel growth strategies that boost both user acquisition and retention. I thrive in agile, fast-growth environments where curiosity, creativity, and performance marketing come together to deliver strong business results.…I am a results-driven Digital Marketing and E-Commerce Growth Leader with over 15 years of experience scaling direct-to-consumer and Shopify brands. I have a proven track record in driving high-ROI paid media campaigns across platforms like Meta, Google, TikTok, and other emerging platforms. Combining data-driven optimization with compelling creative content, I maximize return on ad spend, lower cost per acquisition, and increase conversion rates. I excel in conversion rate optimization, lifecycle marketing, and full-funnel growth strategies that boost both user acquisition and retention. I thrive in agile, fast-growth environments where curiosity, creativity, and performance marketing come together to deliver strong business results.

Available to hire

I am a results-driven Digital Marketing and E-Commerce Growth Leader with over 15 years of experience scaling direct-to-consumer and Shopify brands. I have a proven track record in driving high-ROI paid media campaigns across platforms like Meta, Google, TikTok, and other emerging platforms. Combining data-driven optimization with compelling creative content, I maximize return on ad spend, lower cost per acquisition, and increase conversion rates.

I excel in conversion rate optimization, lifecycle marketing, and full-funnel growth strategies that boost both user acquisition and retention. I thrive in agile, fast-growth environments where curiosity, creativity, and performance marketing come together to deliver strong business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Greek, Modern

Fluent

Work Experience

Digital Marketing Specialist at mnbStudios

January 1, 2018 - Present

Designed and executed multi-channel growth strategies leading to a 100X increase in sales in the first year through optimized campaigns on Meta, Google, and TikTok. Managed paid media budgets achieving consistent ROAS growth and reduced CPA by over 25% via targeted A/B testing and creative iteration. Collaborated with the design team to create high-converting ad creatives that improved CTR by 30% and boosted conversion rates. Led conversion rate optimization initiatives on Shopify, improving landing pages and checkout flow to raise conversions by 15%. Integrated Klaviyo lifecycle marketing campaigns, increasing revenue from returning customers by 20%.

Digital Marketing Manager at Vaio Corp

July 1, 2024 - August 21, 2025

Developed and managed integrated paid media strategies across Meta, Google, and YouTube, increasing traffic by 35% and sales by 10%. Optimized ad spend through continuous performance tracking and bid strategy adjustments, improving campaign efficiency by 20%. Collaborated with content and creative teams to launch data-driven ads that elevated engagement and conversion metrics.

Business Development Executive at Tshirtgang

October 1, 2023 - August 21, 2025

Scaled marketplace sales by 60% over four years using targeted paid campaigns and marketplace optimizations. Provided client training on platforms like Shopify, Amazon, and eBay to help sellers grow revenue. Represented the company at four annual conferences, building brand authority and strategic partnerships.

Lead Client Service Representative at CIBC

May 1, 2010 - August 21, 2025

Oversaw cash management, compliance, and security procedures while leading team training and operational audits to ensure smooth and secure operations.