Chris Taoussanopoulos

Developed and managed integrated paid media strategies across Meta, Google, and YouTube, increasing traffic by 35% and sales by 10%. Optimized ad spend through continuous performance tracking and bid strategy adjustments, improving campaign efficiency by 20%. Collaborated with content and creative teams to launch data-driven ads that elevated engagement and conversion metrics.

Scaled marketplace sales by 60% over four years using targeted paid campaigns and marketplace optimizations. Provided client training on platforms like Shopify, Amazon, and eBay to help sellers grow revenue. Represented the company at four annual conferences, building brand authority and strategic partnerships.

Designed and executed multi-channel growth strategies leading to a 100X increase in sales in the first year through optimized campaigns on Meta, Google, and TikTok. Managed paid media budgets achieving consistent ROAS growth and reduced CPA by over 25% via targeted A/B testing and creative iteration. Collaborated with the design team to create high-converting ad creatives that improved CTR by 30% and boosted conversion rates. Led conversion rate optimization initiatives on Shopify, improving landing pages and checkout flow to raise conversions by 15%. Integrated Klaviyo lifecycle marketing campaigns, increasing revenue from returning customers by 20%.