Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Work Experience
Product Marketing Lead at wrkman HQ
May 1, 2023 - PresentSpearheaded end-to-end go-to-market strategies for product launches, aligning positioning, messaging, and channel selection to drive maximum user engagement.
Digital Growth Specialist at Leadworkman HQ
September 1, 2021 - May 1, 2023Designed, executed, and optimized full-funnel paid media campaigns across Meta, Google, Twitter, and Snapchat; created automated email workflows; collaborated with creative teams to develop performance-focused ad creatives and enable sales through data-driven dashboards.
Lead Generation & Funnel Marketing Consultant at Real Estate Investor MBA & LV PE Funds
October 1, 2021 - January 1, 2024Designed investor acquisition funnels leveraging high-ticket webinars, personalized email sequences, and optimized landing pages; improved lead quality and reduced acquisition costs; increased webinar show-up and conversions via A/B testing and behavioral segmentation.
Product Marketing Lead at wrkman HQ
May 1, 2023 - PresentSpearheaded end-to-end GTM strategies for product launches, including positioning, messaging, and channel selection to maximize user engagement. Scaled user base to 100,000+ within 12 months with an average CPA of $0.37, outperforming the $1–$5 global benchmark. Orchestrated integrated demand generation across Meta, Google, email, and organic channels, achieving a 99% ARR lift on a lean budget. Led brand messaging and value proposition optimization to strengthen customer perception and differentiation. Planned and executed GTM campaigns for product launches in Abuja, delivering 10,000+ new users in 30 days.
Digital Growth Specialist at wrkman HQ
September 1, 2021 - May 1, 2023Designed and executed full-funnel paid media campaigns across Meta, Google, Twitter, and Snapchat, delivering consistent performance improvements. Created and automated email workflows to segment users by behavior, boosting lead-to-customer conversions and lifetime value. Partnered with creative teams to develop performance-focused ad creatives aligned with product messaging, elevating CTRs and conversions. Supported sales enablement with insight-driven dashboards enabling faster decision-making and campaign adjustments.
Education
B.S. Computer Science at Babcock University
January 11, 2030 - August 1, 2018HND at Yaba College of Technology
January 11, 2030 - August 1, 2018Qualifications
Product Marketing Manager MBA (Udemy)
January 11, 2030 - January 1, 2025Growth Hacking with Digital Marketing (Udemy)
January 11, 2030 - January 1, 2025McKinsey Forward Learning Program
January 11, 2030 - January 1, 2024Google Ads Traffic Academy (CBL University)
January 11, 2030 - January 1, 2022Fundamentals of Digital Marketing (Google Learning Garage)
January 11, 2030 - January 1, 2019Product Marketing Manager MBA (Udemy)
January 11, 2030 - January 1, 2025Growth Hacking with Digital Marketing (Udemy)
January 11, 2030 - January 1, 2025McKinsey Forward Learning Program
January 11, 2030 - January 1, 2024Google Ads Traffic Academy (CBL University)
January 11, 2030 - January 1, 2022Fundamentals of Digital Marketing(Google Learning Garage)
January 11, 2030 - January 1, 2019Industry Experience
Software & Internet, Professional Services, Real Estate & Construction, Media & Entertainment, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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