Social media manager with 9+ years of crafting compelling digital narratives. An innate conversationalist and a dynamic force thriving in the pulse of fast-paced challenges. Fueled by an unwavering passion for creative content, marketing prowess, and the art of sculpting a brand that not only stands out but truly matters.

Cindy Junovica

Social media manager with 9+ years of crafting compelling digital narratives. An innate conversationalist and a dynamic force thriving in the pulse of fast-paced challenges. Fueled by an unwavering passion for creative content, marketing prowess, and the art of sculpting a brand that not only stands out but truly matters.

Available to hire

Social media manager with 9+ years of crafting compelling digital narratives. An innate conversationalist and a dynamic force thriving in the pulse of fast-paced challenges.

Fueled by an unwavering passion for creative content, marketing
prowess, and the art of sculpting a brand that not only stands out but truly matters.

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Language

English
Fluent
Malay
Advanced
Chinese
Beginner
Indonesian
Fluent

Work Experience

Regional Assistant Marketing Manager, SEA at Partipost
August 2, 2024 - Present
Growth Marketing (Affiliate) Driving scalable growth initiatives through performance-based marketing. Currently testing and handling our Affiliate (CPA) program, where we collaborate with brands like Adidas, Zalora & LG and empower KOLs/content creators to create impactful campaigns. By aligning commissions with performance, I help brands achieve measurable ROI while enabling creators to monetize their influence. Market: Singapore, Malaysia, Taiwan Regional Client Management • Acquire and manage 150+ Klook Kreators, driving engagement and boosting sales across SG, ID, TH, VN, and MY. • Execute and fulfill the Hong Kong Tourism Board AI filter campaign, enhancing online engagement across SG, ID, TH, and PH. Regional Community & Marketing • Build and grow travel communities in SG, MY, TH, ID, and VN, amassing 3,500+ members across regions. • Develop and optimize the marketing funnel, focusing on acquisition, activation, and engagement strategies. • Manage mom communities in SG & MY, including handling crisis management and community engagement. • Launch and lead a student ambassador program in SG with 18 active ambassadors, generating high-quality content that contributed to increased signups and campaign registrations.
Content & Community Executive at Kaodim
February 15, 2016 - April 19, 2018
Social Media & Blog Content • Create, manage and schedule postings for social media accounts • Lead a viral engagement campaign for Merdeka Project by tripling the initial target • Create SEO-optimized content for blog with >60% organic and >15% direct traffic • Experience with Google Analytics - Analysing various metrics of social media and blog, as well as fulfilling KPI of both channels • Edit freelancers' works to ensure content accuracy and relevance Facebook Ads • Identify user avatars and unique selling points to create ads for various demographics • Work closely with Digital Marketing team to create effective campaigns to enhance brand recognition, engagement, and conversion Video Production & Creation • Conduct interviews with service users and providers to create testimonial videos • Edit animated/ motion/ slideshow videos Using Adobe Premiere Pro

Education

Bachelor of Mass Communications (Hons) at Taylor's University, Malaysia
September 1, 2012 - July 21, 2015
Bachelor of Mass Communications (Hons) at Taylor's University, Malaysia
January 11, 2030 - January 1, 2015

Qualifications

Bachelor of Mass Communications (Hons) Broadcasting Journalism
September 1, 2012 - July 1, 2015

Industry Experience

Media & Entertainment, Software & Internet, Professional Services