Available to hire
Social media manager with 9+ years of crafting compelling digital narratives. An innate conversationalist and a dynamic force thriving in the pulse of fast-paced challenges.
Fueled by an unwavering passion for creative content, marketing
prowess, and the art of sculpting a brand that not only stands out but truly matters.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
English
Fluent
Malay
Advanced
Chinese
Beginner
Indonesian
Fluent
Work Experience
Regional Assistant Marketing Manager, SEA at Partipost
August 2, 2024 - PresentGrowth Marketing (Affiliate)
Driving scalable growth initiatives through performance-based marketing. Currently testing and handling our Affiliate (CPA) program, where we collaborate with brands like Adidas, Zalora & LG and empower KOLs/content creators to create impactful campaigns. By aligning commissions with performance, I help brands achieve measurable ROI while enabling creators to monetize their influence.
Market: Singapore, Malaysia, Taiwan
Regional Client Management
• Acquire and manage 150+ Klook Kreators, driving engagement and boosting sales across SG, ID, TH, VN, and MY.
• Execute and fulfill the Hong Kong Tourism Board AI filter campaign, enhancing online engagement across SG, ID, TH, and PH.
Regional Community & Marketing
• Build and grow travel communities in SG, MY, TH, ID, and VN, amassing 3,500+ members across regions.
• Develop and optimize the marketing funnel, focusing on acquisition, activation, and engagement strategies.
• Manage mom communities in SG & MY, including handling crisis management and community engagement.
• Launch and lead a student ambassador program in SG with 18 active ambassadors, generating high-quality content that contributed to increased signups and campaign registrations.
Content & Community Executive at Kaodim
February 15, 2016 - April 19, 2018Social Media & Blog Content
• Create, manage and schedule postings for social media accounts
• Lead a viral engagement campaign for Merdeka Project by tripling the initial target
• Create SEO-optimized content for blog with >60% organic and >15% direct traffic
• Experience with Google Analytics - Analysing various metrics of social media and blog, as well as fulfilling KPI of both channels
• Edit freelancers' works to ensure content accuracy and relevance
Facebook Ads
• Identify user avatars and unique selling points to create ads for various demographics
• Work closely with Digital Marketing team to create effective campaigns to enhance brand recognition, engagement, and conversion
Video Production & Creation
• Conduct interviews with service users and providers to create testimonial videos
• Edit animated/ motion/ slideshow videos Using Adobe Premiere Pro
Education
Bachelor of Mass Communications (Hons) at Taylor's University, Malaysia
September 1, 2012 - July 21, 2015Bachelor of Mass Communications (Hons) at Taylor's University, Malaysia
January 11, 2030 - January 1, 2015Qualifications
Bachelor of Mass Communications (Hons) Broadcasting Journalism
September 1, 2012 - July 1, 2015Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
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