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Paragraph 1: With over four years of experience delivering intuitive, accessible digital products across SaaS, B2B, and B2C, I have worked in fast-paced environments ranging from startups to well established enterprises. Paragraph 2: I specialise in transforming complex requirements into elegant solutions through data, usability testing, and cross-functional collaboration. I also take pride in leveraging AI tools to automate workflows and scale products efficiently, fulfilling user needs and business goals while navigating technical constraints to create impactful experiences.…Paragraph 1: With over four years of experience delivering intuitive, accessible digital products across SaaS, B2B, and B2C, I have worked in fast-paced environments ranging from startups to well established enterprises. Paragraph 2: I specialise in transforming complex requirements into elegant solutions through data, usability testing, and cross-functional collaboration. I also take pride in leveraging AI tools to automate workflows and scale products efficiently, fulfilling user needs and business goals while navigating technical constraints to create impactful experiences.

Cindy Wu

UX Designer, UI Designer, Product Designer, +2

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Paragraph 1: With over four years of experience delivering intuitive, accessible digital products across SaaS, B2B, and B2C, I have worked in fast-paced environments ranging from startups to well established enterprises. Paragraph 2: I specialise in transforming complex requirements into elegant solutions through data, usability testing, and cross-functional collaboration. I also take pride in leveraging AI tools to automate workflows and scale products efficiently, fulfilling user needs and business goals while navigating technical constraints to create impactful experiences.…Paragraph 1: With over four years of experience delivering intuitive, accessible digital products across SaaS, B2B, and B2C, I have worked in fast-paced environments ranging from startups to well established enterprises. Paragraph 2: I specialise in transforming complex requirements into elegant solutions through data, usability testing, and cross-functional collaboration. I also take pride in leveraging AI tools to automate workflows and scale products efficiently, fulfilling user needs and business goals while navigating technical constraints to create impactful experiences.

Available to hire

Paragraph 1: With over four years of experience delivering intuitive, accessible digital products across SaaS, B2B, and B2C, I have worked in fast-paced environments ranging from startups to well established enterprises.
Paragraph 2: I specialise in transforming complex requirements into elegant solutions through data, usability testing, and cross-functional collaboration. I also take pride in leveraging AI tools to automate workflows and scale products efficiently, fulfilling user needs and business goals while navigating technical constraints to create impactful experiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

UX/UI Designer at Trilateral Research

February 1, 2024 - June 1, 2025

Created high-fidelity prototypes & responsive layouts reducing user errors by 40% across multi-department workflows. Conducted 8+ usability testing sessions identifying critical friction points, resulting in streamlined task completion. Established foundational design system patterns ensuring scalability and consistency across 10+ modules. Collaborated in agile environment with researchers and engineers to deliver features from concept to production, maintaining 95%+ on-time delivery rate.

Education Consultant at Academically

August 1, 2023 - October 1, 2023

Produced components and mockups aligned with brand guidelines accelerating developer handoff by 30%. Simplified onboarding flow reducing steps by 40% and decreasing time-to-first-action from 8 to 3 minutes. Applied lean UX methodology through rapid prototyping & iterative testing, improving task completion rates.

UX Designer at Purple

March 1, 2022 - May 1, 2022

Designed interactive splash page builder with dark/light mode toggle and micro-animations, increasing engagement by 35%. Mapped roadmap priorities to 3 new features with refined iconography, reducing support tickets by 20%. Enhanced Wayfinding feature clarity through refined iconography and tooltips, reducing support tickets by 20%.

UX Designer at Learnero

August 1, 2021 - December 1, 2021

Designed user interfaces including dashboards, calendars, booking systems, and messaging features. Created comprehensive IA diagrams and user personas to prioritise UI/UX issues. Developed design system to scalable usage allowing teams to replicate and engineers to build. Identified 15+ critical usability issues through heuristic evaluation, prioritising fixes that improved user retention.