I am a senior creative designer and brand and visual design lead with experience developing cohesive brand systems, creative campaigns, digital and print assets, presentations, packaging, and user interfaces. I have led design teams, collaborated with executives and cross-functional partners, and delivered production-ready work across multiple platforms and marketing channels. I take a research-driven, user-centered approach to design, combining strong visual storytelling with attention to detail and business-focused thinking. I enjoy managing multiple projects in fast-paced remote environments and using tools such as Adobe Creative Cloud, Figma, AI platforms, and motion design software to create engaging experiences that support brand awareness, engagement, and growth.

Jan Clark Zerrudo Berbaño

I am a senior creative designer and brand and visual design lead with experience developing cohesive brand systems, creative campaigns, digital and print assets, presentations, packaging, and user interfaces. I have led design teams, collaborated with executives and cross-functional partners, and delivered production-ready work across multiple platforms and marketing channels. I take a research-driven, user-centered approach to design, combining strong visual storytelling with attention to detail and business-focused thinking. I enjoy managing multiple projects in fast-paced remote environments and using tools such as Adobe Creative Cloud, Figma, AI platforms, and motion design software to create engaging experiences that support brand awareness, engagement, and growth.

Available to hire

I am a senior creative designer and brand and visual design lead with experience developing cohesive brand systems, creative campaigns, digital and print assets, presentations, packaging, and user interfaces. I have led design teams, collaborated with executives and cross-functional partners, and delivered production-ready work across multiple platforms and marketing channels.

I take a research-driven, user-centered approach to design, combining strong visual storytelling with attention to detail and business-focused thinking. I enjoy managing multiple projects in fast-paced remote environments and using tools such as Adobe Creative Cloud, Figma, AI platforms, and motion design software to create engaging experiences that support brand awareness, engagement, and growth.

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Work Experience

Remote Creative Designer
January 1, 2026 - July 2, 2026
Managed multiple remote design projects while meeting deadlines in a fast-paced environment. Developed brand-aligned visual concepts and created digital and print assets including social media graphics, advertisements, presentations, email campaigns, web banners, and marketing collateral. Translated creative briefs into impactful executions, prepared production-ready files, maintained brand consistency, supported marketing campaigns through visual storytelling, and organized design assets for distributed teams.
Creative Director at X-Meta Technologies Inc.
August 1, 2022 - August 1, 2025
Worked with the CEO, executives, and design team to translate ideas and user needs into creative solutions. Managed, mentored, and directed designers; developed UX wireframes, prototypes, and final UI designs; and maintained consistent brand identity. Conceptualized and executed multi-channel advertising campaigns across digital, print, social media, and video, contributing to client sales increases of 40% or more. Managed project documentation and supported compliance with industry standards during external audits.
Senior Graphic Designer / Lead Designer at X-Meta Technologies Inc.
August 1, 2021 - August 1, 2022
Led the design process from concept through final delivery. Edited and managed digital assets, photos, and videos, and created illustrations, logos, website assets, store assets, packaging mockups, sale creatives, event materials, Meta ads, and affiliate ads. Generated design solutions for products and services, collaborated with marketing, product, and content teams, monitored design trends, and managed multiple projects in a fast-paced collaborative environment.
Creative Director at X-META TECHNOLOGIES INC.
August 1, 2021 - March 1, 2025
Oversee the full production lifecycle, directing design and production of campaigns, mentoring team members, and ensuring brand consistency.
Senior Graphic & Label Designer at Sinochem Crop Protection (Phil.) Inc.
February 1, 2021 - August 1, 2021
Designed corporate marketing communications, product labels, packaging, merchandise, and social media content. Maintained company branding and identity, collaborated with project managers, reviewed designs for technical accuracy, estimated project timelines, and organized files according to SOPs. Led a team of six to complete a project three to four days ahead of schedule and monitored team progress to ensure timely delivery.
Senior Graphic Designer at SINOCHEM CROP PROTECTION (PHIL.) INC.
February 1, 2021 - August 1, 2021
Designed corporate marketing communication prints, product labels, and collaborated on creative solutions while maintaining company branding.
Brand Ambassador & Graphic Designer at Anytime Fitness Philippines
February 1, 2018 - March 1, 2020
Maintained brand, product, production, and business standards while supporting pre-opening sales and promotional initiatives. Designed and implemented promotional strategies, maintained lead and member records, translated creative briefs into production-ready solutions, and prepared print, digital, and in-store materials according to required specifications.
Brand Ambassador & Graphic Designer at ANYTIME FITNESS
February 1, 2018 - March 1, 2020
Maintained business model standards, designed promotional strategies, and enforced pre-opening sales.
Graphic Designer at PROJECT ASSISTANT
February 1, 2017 - February 1, 2018
Assisted clients with design needs, organized projects, and designed artworks for various events.

Education

BS Tourism Management at John B. Lacson Foundation Maritime University
June 1, 2014 - September 1, 2016
BS Tourism Management at Cabalum Western College
June 1, 2016 - September 1, 2018
BS Tourism Management, Major in Airlines & Marketing Management at John B. Lacson Foundation Maritime University
June 1, 2014 - September 1, 2018

Qualifications

Marketing Strategies Certification
January 1, 2022 - July 14, 2026
UX+ Conference 2023
January 1, 2023 - July 14, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Software & Internet, Agriculture & Mining, Retail, Professional Services