Claudia Bas Boscá

Selected as the winning trophy designer for the inaugural awards ceremony, with the concept adopted across all subsequent editions. Leading the end-to-end design and production of the event’s visual identity, collaborating with marketing teams to deliver cohesive physical and digital experiences to improve sponsor acquisition and event communication.
2023 - Present

• Designed and evolved the visual identity across multiple editions, including print assets, social media content, and event materials.
• Designed and developed a landing page using Figma and Framer to attract sponsors and collaborators communicating the initiative’s value.
• Managed end-to-end production workflow, coordinating vendors, overseeing print execution, and supporting on-site event setup.
• Led award trophy design and ongoing production management, ensuring consistency across editions.

Collaborated with investment specialists and cross-functional engineering teams to design a complex financial product. Led product definition, UX and UI design, creating scalable information architecture and user flows to simplify advanced portfolio management across multiple brokers.

• Designed end-to-end user experience including sitemaps, user flows, wireframes, high-fidelity UI, and interactive prototypes.
• Built a scalable design system using tokens and Figma variables, including a UI component library and dark/light mode support.
• Simplified complex financial data (tables, dashboards, and graphs) into clear, digestible interfaces for advanced users.
• Production-ready designs and documentation for seamless developer handoff.

Designed and developed a complete website from concept to launch within a 4-week timeline. Defined UX strategy, information architecture, wireframes, UX writing, UI visual design and built a cohesive image asset library completely using AI tools. Developed and delivered the final website in Framer.

• Built a CMS-driven product catalog with dynamic product detail pages.
• Custom product filtering without plugins, ensuring performance and flexibility.
• Integrated appointment scheduling system, enabling seamless client booking and inquiries.