ProfitLab - Investment Portfolio Web App

Collaborated with investment specialists and cross-functional engineering teams to design a complex financial product. Led product definition, UX and UI design, creating scalable information architecture and user flows to simplify advanced portfolio management across multiple brokers.

• Designed end-to-end user experience including sitemaps, user flows, wireframes, high-fidelity UI, and interactive prototypes.
• Built a scalable design system using tokens and Figma variables, including a UI component library and dark/light mode support.
• Simplified complex financial data (tables, dashboards, and graphs) into clear, digestible interfaces for advanced users.
• Production-ready designs and documentation for seamless developer handoff.