Encarna Jimenez - Esthetician Website

Designed and developed a complete website from concept to launch within a 4-week timeline. Defined UX strategy, information architecture, wireframes, UX writing, UI visual design and built a cohesive image asset library completely using AI tools. Developed and delivered the final website in Framer.

• Built a CMS-driven product catalog with dynamic product detail pages.
• Custom product filtering without plugins, ensuring performance and flexibility.
• Integrated appointment scheduling system, enabling seamless client booking and inquiries.