Growth and Content Manager at Lumin

Responsible for leading product growth and content marketing initiatives - campaign strategy, content production, and product launches. Managed a dev team based in Vietnam to implement new in-app features and marketing website updates. Led go-to-market strategies for product launches, driving 29% increase in customer acquisition through strategic positioning and multi-channel campaigns Managed campaign execution across digital channels, including social, web and blogs. Helping increase customers to 87m+ and accelerating sales pipeline growth Managed a cross-functional marketing pod and external agencies, aligning content, design, and development teams across continents to deliver cohesive campaigns and product updates Developed data-driven content strategy resulting in a 24.5% increase in branded search and a significant improvement in lead quality.