Claudia Lee

Design lead for go-to-market growth at Huckletree (Workspace). Responsible for leading product growth and content marketing initiatives—campaign strategy, content production, and product launches. Led go-to-market strategies for new hub launches; achieved 70% pre-sales above industry average. Directed integrated campaigns (email, social, digital, events), boosting direct leads by 25% in Q2 2025. Built and led a cross-functional marketing pod and external agencies to deliver cohesive campaigns and product updates. Owned social media strategy across TikTok, Instagram, and LinkedIn, creating trend-led content that grew engagement and brand visibility. Repositioned the brand, refining voice, messaging and visual identity to strengthen differentiation. Built strategic brand partnerships to enhance member experience and retention.

Managed clients, media owners and creatives to implement out-of-home campaigns, events and activations. Global clients included: Pepsi, Warner Bros, Specsavers, Selfridges and Doritos

Responsible for leading product growth and content marketing initiatives - campaign strategy, content production, and product launches. Managed a dev team based in Vietnam to implement new in-app features and marketing website updates. Led go-to-market strategies for product launches, driving 29% increase in customer acquisition through strategic positioning and multi-channel campaigns Managed campaign execution across digital channels, including social, web and blogs. Helping increase customers to 87m+ and accelerating sales pipeline growth Managed a cross-functional marketing pod and external agencies, aligning content, design, and development teams across continents to deliver cohesive campaigns and product updates Developed data-driven content strategy resulting in a 24.5% increase in branded search and a significant improvement in lead quality.