Toyota on the Trail

This custom colouring book series created for Wheaton Toyota on the Trail introduces young visitors to the dealership through an engaging, friendly mascot guide. Featuring clean, bold line art ideal for children, the cover page opens with an energetic, leaping mascot alongside prominent dealership branding. The story begins right at the dealership building, establishing a welcoming atmosphere before following the character on a variety of everyday adventures paired with different Toyota models.

Throughout the series, each page highlights a specific vehicle model tailored to a distinct lifestyle activity. The friendly mascot is shown carrying shopping bags beside a sleek hatchback at a downtown parking meter, posing with a soccer ball next to a RAV4 at a sports stadium, and wearing a backpack alongside a rugged Tacoma pickup truck set against a scenic mountain backdrop. By blending family-friendly fun with recognizable vehicles and settings, the colouring pages offer an entertaining activity that reinforces the dealership’s brand while families visit the showroom or service department.