I am a versatile copywriter, author, and video editor with a proven track record in content strategy, social media marketing, and audience engagement. I specialize in crafting immersive stories that combine compelling photography and videography with brand-aligned messaging to inspire travel, lifestyle, and cultural exploration. My expertise spans editorial planning, SEO-driven copywriting, social media management, and multimedia content creation. Over the years, I have grown an annual revenue exceeding $100K through diverse income streams such as ad network sales, sponsored content, affiliate links, and social media campaigns. I have attracted over 2 million annual readers and nearly 300K monthly page views via optimized content, SEO, and social media, and I’ve led high-profile campaigns with top brands including Royal Caribbean and Rosetta Stone.

Colleen Lanin

I am a versatile copywriter, author, and video editor with a proven track record in content strategy, social media marketing, and audience engagement. I specialize in crafting immersive stories that combine compelling photography and videography with brand-aligned messaging to inspire travel, lifestyle, and cultural exploration. My expertise spans editorial planning, SEO-driven copywriting, social media management, and multimedia content creation. Over the years, I have grown an annual revenue exceeding $100K through diverse income streams such as ad network sales, sponsored content, affiliate links, and social media campaigns. I have attracted over 2 million annual readers and nearly 300K monthly page views via optimized content, SEO, and social media, and I’ve led high-profile campaigns with top brands including Royal Caribbean and Rosetta Stone.

Available to hire

I am a versatile copywriter, author, and video editor with a proven track record in content strategy, social media marketing, and audience engagement. I specialize in crafting immersive stories that combine compelling photography and videography with brand-aligned messaging to inspire travel, lifestyle, and cultural exploration. My expertise spans editorial planning, SEO-driven copywriting, social media management, and multimedia content creation.

Over the years, I have grown an annual revenue exceeding $100K through diverse income streams such as ad network sales, sponsored content, affiliate links, and social media campaigns. I have attracted over 2 million annual readers and nearly 300K monthly page views via optimized content, SEO, and social media, and I’ve led high-profile campaigns with top brands including Royal Caribbean and Rosetta Stone.

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Language

French
Intermediate
English
Fluent

Work Experience

Founder / Editor at Travels Between (Formerly Travel Mamas)
January 1, 2011 - Present
Created one of the world's most popular and trustworthy personal travel blogs from scratch, using ingenuity and grit. Grew annual revenue to over $100K through diversified income streams including ad network sales, sponsored content, affiliate links, and social media campaigns. Attracted over 2 million annual readers and nearly 300K monthly page views through optimized content, social media, and SEO. Led campaigns for brands including Experience Scottsdale, Royal Caribbean, Rosetta Stone, and more. Hired and managed a team of contributing contract writers. Featured as an expert in major national outlets and appeared on media discussing travel trends and tips.
Marketing & Outreach Manager at San Diego Hospice
January 1, 2004 - August 6, 2025
Managed marketing and outreach efforts for the hospice organization.
Human Resource Representative at TREND Enterprises, Inc.
January 1, 2000 - August 6, 2025
Performed human resources functions within the company.
Blogging Instructor at San Diego Writers, Ink.
January 1, 2014 - August 6, 2025
Taught adult learners the craft of blogging, covering creative writing, technical skills, and social media strategy. Developed full curriculum, assessed student work, and provided individualized feedback.
Founder / Editor at Travels Between (Formerly Travel Mamas)
January 1, 2011 - Present
Created one of the world's most popular and trustworthy personal travel blogs from scratch, using ingenuity and grit. Grew annual revenue to over $100K through diversified income streams including ad network sales, sponsored content, affiliate links, and social media campaigns. Attracted over 2 million annual readers and nearly 300K monthly page views through optimized content, social media, and SEO. Led campaigns for top-level brands including Experience Scottsdale, Royal Caribbean, Rosetta Stone, and more. Hired and managed a team of contributing contract writers. Featured as an expert in The New York Times, Real Simple, ABCNews.com/Good Morning America, and other national outlets. Appeared on local and syndicated broadcast media in the U.S. and Canada to discuss travel trends and tips.
Marketing & Outreach Manager at San Diego Hospice
January 1, 2004 - August 6, 2025
Human Resource Representative at TREND enterprises, Inc.
January 1, 2000 - August 6, 2025
Blogging Instructor at San Diego Writers, Ink.
January 1, 2014 - August 6, 2025
Taught adult learners the craft of blogging covering creative writing, technical skills, and social media strategy. Developed full curriculum, assessed student work, and provided individualized feedback.

Education

Masters of Business Administration at San Diego State University
January 1, 2000 - January 1, 2002
Bachelors of Arts in French, International Business, Economics (Cum Laude) at Arizona State University
January 1, 1991 - January 1, 1996
Study Abroad at L’Université de Paul Valéry Montpellier, France
January 1, 1994 - January 1, 1995
Masters of Business Administration at San Diego State University
January 1, 2000 - January 1, 2002
Bachelors of Arts in French, International Business, Economics (Cum Laude) at Arizona State University
January 1, 1991 - January 1, 1996
Study Abroad at L’U niversité de Paul Valéry Montpellier, France
January 1, 1994 - January 1, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Education, Professional Services, Retail